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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
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