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Search word : "Book talk",   Search result : 59
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Today’s Local Bookstores Seen Through Data on Independent Bookstores in Korea

Knowledge   Today’s Local Bookstores Seen Through Dataon Independent Bookstores in Korea A service for non-readers: a map of local bookstores   2024.05.07         Independent bookstores, each unique in its own way, are significant in that they create new cultures and book ecosystems. There is a platform that collects data on these independent bookstores and shares their locations, activities, and stories with readers online and offline – it is “Bookshopmap,” a neighborhood bookstore map, which started in 2015. In this article, focusing on Bookshopmap, we will look at how the service started, how it works, and how it differs from traditional bookstores. We will also take a look at the changing trends of independent bookstores in Korea based on data statistics from the past 8 years, from 2015 to 2023.       It started for fun   After stumbl...
  • VOL.70 / 2024.05
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry   Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry   2023.11.06         Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library co...
  • VOL.64 / 2023.11
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[TREND / KNOWLEDGE]

Publishers’ Book Clubs

Publishing Policy   Publishers’ Book Clubs   2022.11.07                     Where the hearts of book lovers gather: Publishers’ Book Clubs   Book clubs are a paid service run by publishers to offer a high-quality reading environment to readers. At book clubs, you can: • Read books and share opinions with various people • Find a hidden story in the book that you read • Purchase merchandise related to the books you read   Read with a loving mind for books, and start a new reading life!We introduce to you various book clubs run by publishing houses in Korea!   Minum Book Club - Share opinions with other readers - Participate in book talks with authors and lectures - Get 3 book-club edition books and 3 giveaway books ...
  • VOL.52 / 2022.11
[TREND / KNOWLEDGE]

K-Literature: The Winners of Major International Literary Awards in 2021

Publishing Policy   K-Literature: The Winners of Major International Literary Awards in 2021   2022.02.14                       We introduce to you some of the Korean literary works that won major international literary awards in 2021.   United Kingdom, The CWA Dagger - Crime Fiction in TranslationThe Disaster Tourist (Minumsa Publishing) by Yoon Ko-EunAuthor Yoon Ko-Eun’s The Disaster Tourist won in the Crime Fiction in Translation category of the CWA, UK, for the first time in Asia.Join the bizarre adventure taking place at the center of a disaster and reconstruction zone.   United States, Aldo and Jeanne Scaglione Prize for a Translation of a Literary WorkYi Sang: Selected Works by Yi Sang Yi Sang: Selected Works by poet Yi Sang, a famous poet among Koreans, won the Aldo and Jeanne Scaglione Prize for a Translation of a Literary Work, US.The book includes fresh and experimental works that ...
  • VOL.43 / 2022.02
[INFORMATION / #K-BOOK]

#School

#K-Book   #School KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.03.11   School Nurse Ahn Eunyoung 1. Publication Details   Title | School Nurse Ahn EunyoungAuthor | Chung SerangPublisher | Minumsa PublishingPublication Date | 2015-12-07ISBN | 9788937473098No. of pages | 280Dimensions | 128 * 188   2. Book Intro   Chung Serang who has been beloved by readers for her unique imagination and heart-warming stories has published a new novel School Nurse Ahn Eunyoung. The story centers on a school nurse Ahn Eunyoung who is working at M private high school. Though neither her job nor her name is special, she is not just one of the school nurses. She always has a lot of work to do but carries out her duties as a school nurse faithfully. And at the same time, she dedicates herself to her vocation as an exorcist. Hong Inpyo, who is a Chinese character teacher and descendent of the founder...
  • VOL.68 / 2024.03
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangw...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks in English-s...
  • VOL.66 / 2024.01
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