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Search word : "BookTubers",   Search result : 5
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
[TREND / EXPORT CASE]

Bringing Hwang Sun-Mi books to Türkçe Readers

Export Case   Bringing Hwang Sun-Mi books to Türkçe Readers   2023.07.03   In recent years the Korean wave has reached Türkiye through K-Pop, Korean meals, Korean movies and TV series, manga, and comics. As the Korean culture is very interesting to young people in Türkiye, we wanted to be a part of it by building a bridge by translating stories of talented Korean authors. As Genç Timaş, the teen imprint of Timaş Publishing House, we translate from many different languages, and it was the right time for Korean.To tell about the success of Hwang Sun-Mi titles in Türkiye, I should start with the day I read The Hen Who Dreamed She Could Fly (SAKYEJUL). This book has something magical. Its effect is so impressive that the whole week the hen makes you think about her. When I told the story in our editorial board meeting, everyone was impressed and excited about telling the story of the Hen to Türkçe readers. Hwang Sun-Mi finds a perfect way to tell the story ...
  • VOL.60 / 2023.07
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TOPIC / TRENDS]

Diverse Ways to Love Books

Diverse Ways to Love Books   2018.06.28   Dubbed the ‘oldest form of media’, books have been handed ‘death sentences’ with every new appearance of technology. As the use of Internet spread and ‘new media’ shook up the media world along with social networking sites, many forecast a gloomy end to books, saying they would no longer be able to function as a medium to communicate and deliver knowledge. With the appearance of e-books, these doomsayers only found more ground to base their projections upon. One new technology after another seemed to bring the death of books closer.However, these concerns have proved to be unfounded worries based on a number of reasons. One would be a research study that shows content read from physical books is remembered longer than information read online, and readers who have already viscerally realized this are seeking out physical books.Internet broadcast channels like YouTube and podcasts were also seen as threats to books. But t...
  • VOL.10 / 2018.06
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
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