K-Book Trends -

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[TREND / SPECIAL PROJECT]

Special Project [Book × Plant] Korea is Now All About Plants! 2024.04.01 By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields. Childhood dreams inspired by the beauty of plants My first dream in life was to be a botanist. I was only 6 years old - a kindergartener. It was thanks to my mother, who loved to grow plants, and my father, who loved nature so much that he took me on trips whenever he could. The fact that I grew up in the countryside and was always around plants was also one of the reasons why I wanted to be a botanist. Ho...

VOL.69 / 2024.04

[TREND / BOOK TRIP]

The World Grows in the Wait

Book Trip [Into the Book ⑨] The World Grows in the Wait Seoul Station and Palaces: Walking Tour of Seoul’s Traditional Landmarks 2024.04.01 The Seoul Kid There are a lot of people waiting for something in the (Seoul Station) square.The homeless uncles, lady ‘Guichani,’ people from churches,and even the officers from the police district are waiting for something. The essence of waiting is to attune yourself to the other person’s time. Waiting for the person’s arrival, the heart, or happiness is all centered on the other person. Park Young-Ran’s novel, The Seoul Kid (Woorischool), captures how two brothers grow through their waiting for Iron Man through the eyes of a boy. Two brothers, aged 10 and 18, await the “Iron Man” who left them behind. When the older brother gets tired of waiting and sets out to find him himself, the younger brother begins to wait for him, too. As the child l...

VOL.69 / 2024.04

[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case More and More Chinese Readers Are Starting toPay Attention to Korean Literature 2024.03.11 First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Look After Mom ...

VOL.68 / 2024.03

[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...

VOL.68 / 2024.03

[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry 2023 Trends in the Korean Publishing Market and 2024 Forecast 2024.01.02 2023 Trends: Growth in self-help, comics, and parenting books As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics. * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...

VOL.66 / 2024.01

[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Picture Books

Publishing Policy 2020-2022 Bestsellers: Korean Picture Books 2023.11.06 2020-2022 Bestsellers: Korean Picture Books.Let’s see which books have been loved by children, and which books have caught the world’s attention! 2020 1 Magic Candies 2 The Bath Fairy 2 Carrot Kindergarten 4 Moon Sherbet 5 The Strange Mom 6 Cloud Bread 7 The Watermelon Pool 7 I Am a Dog 9 We’ll Always Be Together Again ...

VOL.64 / 2023.11

[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Fiction

Publishing Policy 2020-2022 Bestsellers: Korean Fiction 2023.10.04 Bestsellers in Korean Fiction from 2020 to 2022Let’s take a look at which books were loved by readers, as well as those that were noteworthy in each year! 2020 1 Dallergut Dream Department Store 2 Almond 3 If We Cannot Move at the Speed of Light 3 I’ll Find You on a Beautiful Day 5 School Nurse Ahn Eunyoung 6 From Sisun 7 Human Acts 8 Mail from Mailbox No. 110 8 ...

VOL.63 / 2023.10

[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry The Trend and Prospects of the Self-help Book Market in Korea 2023.06.05 The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...

VOL.59 / 2023.06

[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

[TREND / KNOWLEDGE]

Domestic Video Content Originating from Literature

Publishing Industry Domestic Video Content Originating from Literature 2023.04.03 We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...

VOL.57 / 2023.04

VOL.69/2024.04

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