K-Book Trends -

Search word : "Instagram", Search result : 75

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One-Liner Quotes Why We Read Fiction Pharmacist’s Pick 2024.04.01 Park Hool-Ryung is a pharmacist and writer who runs “A Bookstore That Is Yet Dependent.” With the goal of “Book & Fun,” which means that the fun of reading books shouldn’t be missed, the writer grows with readers and customers. (Instagram: @a_dok_bang) Most countries in the world today are deeply concerned about their aging populations. It is ironic that while we are living in an era of prosperity, benefiting from industrialization and advanced technology, the number of young people who will take the lead in the country is shrinking. This is also true for Korea, a country with a rapidly aging population. This often leads to conflicts between the young and the old, as they have different goals. This uncomfortable reality makes me wonder what it would be like if it were fiction. The world of fiction either nakedly shows reality or distorts it. This is why we read fictio...

VOL.69 / 2024.04

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How Book Club Platforms Captivate Readers

Topic How Book Club Platforms Captivate Readers 2024.03.11 It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...

VOL.68 / 2024.03

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Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System

Publishing Industry Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System 2023.09.04 Current status of the Korean Standard Publishing Distribution Data Hub System (KOPDS) When Song-In Books, a large South Korean book wholesaler, went bankrupt in 2017, many publishers were left in a state of chaos. Publishers suffered a lot of losses because they were unable to keep track of which books were in which bookstores, and how many copies were in stock and sold. This prompted the creation of the Korean Standard Publishing Distribution Data Hub System (KOPDS), which was built in accordance with the Fourth Five-Year Plan for the Promotion of Publishing Culture, reflecting the need to build an advanced distribution system for the publishing industry. The system was launched in Sept...

VOL.62 / 2023.09

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Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

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New Approaches to Education in the Korean Publishing Industry

Publishing Industry New Approaches to Education in the Korean Publishing Industry “It will work out somehow, as we’ve started!” 2023.01.02 The Foundation of the Book Publishing Industry in Korea There are a great many publishing houses in Korea. The number exceeds 70 thousand or falls to 2 thousand depending on how you approach the term “publishing.” Either way, the number is still quite a lot. The reason for this is that Korea has a very simple procedure for setting up a publishing company. All you have to do is declare your company type as “publishing” when registering it. As of the end of last year, the number of firms that reported their type as “publishing” to the Ministry of Culture, Sports, and Tourism was 71,319, including newspaper and magazine publishers. Among them, 2,026 were “general book publishers (paper media publishing).”1) The number increased to 2,7112) in the report issued in 2019. Also, the Publish...

VOL.54 / 2023.01

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Where Writers and Readers Meet

Publishing Policy Where Writers and Readers Meet 2023.01.02 See You Outside the Book! - Where Writers and Readers Meet We present to you Korean writers with diverse channels to interact with readers outside their books! Writer Kim Young-Ha / Kim Young-Ha Book Club Book reviews shared by writer Kim Young-Ha through Instagram Live. Read books chosen by writer Kim Young-Ha and share your in-depth thoughts with others! Writer Jang Gang-Myeong / Gmeum: Knowledge Community Writer Jang Gang-Myeong has created a platform where readers can share their ideas about various books. How about taking some time to have a thorough walk through a variety of books on the platform, no matter where you are? Writer Lee...

VOL.54 / 2023.01

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Korea’s Writing Platforms

Publishing Industry Korea’s Writing Platforms 2022.07.04 In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...

VOL.48 / 2022.07

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Current status of each field in the Korean publishing market ⑦ Publication of practical books for home

Current status of each field in the Korean publishing market ⑦ Publication of practical books for home 2020.08.03 There is a wide variety of practical books that provide tips for diverse fields necessary in our daily life. So, this part divides the section into two: practical books for making homes and living a good social life. The former type mainly includes areas important at home such as raising children, cooking, keeping fit, and hobbies, while the latter type includes language books and traveling guides that are needed in living a social life. Books that feature tips for maintaining a good social relationship and those for expanding financial property can belong to the latter part as economics and business administration books. Today, we would like to first touch upon the publication of practical books for home. The number of titles in the field of family & living is decreasing, but other fields are seeing a rising number of publica...

VOL.25 / 2020.08

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Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies 2019.09.09 The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...

VOL.15 / 2019.09

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Publishing Strategies Targeting the MZ Generation

Topic Publishing Strategies Targeting the MZ Generation 2024.02.19 Disappearance of books and/or readers Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...

VOL.67 / 2024.02

VOL.69/2024.04

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