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[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

Success Stories of Japanese Publisher Kobunsha – Importer of Korean Books

Export Case   Success Stories of Japanese Publisher Kobunsha – Importer of Korean Books I Want to Die but I Also Want to Eat Tteokppoki, a Book That Targets Young Readers of Japan   2021.11.01   Book Covers of the Japanese Translations of I Want to Die but I Also Want to Eat Tteokppokki 1, 2     The first time I saw I Want to Die but I Also Want to Eat Tteokppokki (HEUN) was in a bookstore on my trip to Seoul in 2018. I stopped in front of the book display shelf without even realizing it, mesmerized by the soft and cozy illustrations and beautiful colors of the cover. That same year in December, the Japanese translation of KIM JI YOUNG BORN 1982 (Minumsa Publishing) attracted public attention at the entrances of many bookstores in Japan. Many works of Korean literature have been translated and published over the years. After The Vegetarian (Changbi) by Han Kang rece...
  • VOL.40 / 2021.11
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