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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
[INFORMATION / BEST SELLERS]

2nd Week, August 2024

Best Sellers   2nd Week, August 2024 Best seller Trends in the Three Biggest Online Bookstores in Korea   2024.09.02   The unprecedented heatwave and tropical nights have led readers to take a break from the heat by reading books of all genres. It seems that they found books to be a great way to soothe their exhausted bodies and minds. In the second week of August, the best selling titles were spread across a wide range of genres, including fiction, humanities, business, and foreign languages.To begin with, A Few Words of Encouragement for You by Kim Jong-Won continued to rank high following last month, as teenagers spent their vacation immersed in reading and growing up. The book, a philosophical essay on how to move past puberty, a common life rite of passage, and into adulthood, offers a chance for introspection and growth. Coming in at No. 4, Three-minute Philosophy in Cartoons is an easy-to-understand, cartoon take on philosophy that’s great...
  • VOL.74 / 2024.09
[INFORMATION / BEST SELLERS]

2nd Week, June 2024

Best Sellers   2nd Week, June 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.07.01   As the heat arrived earlier than usual, the second week of June saw the emergence of several great books to read. Ranked 9th on the list is Two People’s International, a short story collection by Kim Ki-Tae, winner of the 2024 Young Writer Award. The title story has gone viral on social media, becoming the 3rd most viewed story in the history of Munjang Webzine, drawing significant attention to the collection. Meanwhile, the script book set for the popular drama “Lovely Runner” secured the 3rd spot, highlighting how TV popularity can translate into book sales. The series’ success was evident as the Lovely Runner script Book Set quickly hit the best seller list with a substantial number of pre-orders.   * K-Book Trends Vol. 62 ? See books recommended by writer Kim Ki-Tae   The No. 9 non-fiction book, At the Age of 50, I Decided to Live ...
  • VOL.72 / 2024.07
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