K-Book Trends -

Search word : "Preference", Search result : 50

[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge Korean Publishing Market’s Trends in 2024 and Outlook for 2025 2024.12.02 Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...

VOL.77 / 2024.12

[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic The Art of Selling Books:Innovative Strategies by Korean Booksellers 2024.11.04 You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, considering the resea...

VOL.76 / 2024.11

[TREND / SPECIAL PROJECT]

Korea Today and the Charm of Korean Culture

Special Project [English Books in Korea ①] Korea Today and the Charm of Korean Culture 2024.06.03 I’m pleased to be able to introduce the English edition of my book about Korea through this interview. This is because such an opportunity does not come around often, and because through this, I can draw the attention of the industry and readers in this harsh climate where the number of English books about Korea is decreasing rather than increasing.One keyword that automatically comes to mind when you think of English books about Korea is “Kinokuniya” bookstores in Japan. I was literally overwhelmed by the number of English books about Japan that I saw at Kinokuniya Bookstore in Japantown, San Francisco, US. On the other hand, the number of English books published in Korea is far too little, and the fields are focused on culture and language, with very few on economics, society, practical skills, and people. What’s more, the number of titles is shrinking.M...

VOL.71 / 2024.06

[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else 2023.12.04 “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...

VOL.65 / 2023.12

[TREND / KNOWLEDGE]

Bookshelves are Going into TVs!

Publishing Industry Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service” 2023.10.04 The background and purpose of expanding publishing content into IPTV content The logo of U+ Kids Service serviced by LG U+ In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...

VOL.63 / 2023.10

[TREND / KNOWLEDGE]

E-Book Platforms in Korea

Publishing Policy E-Book Platforms in Korea 2023.06.05 Light and convenient, anytime, anywhere!We introduce to you e-book platforms in Korea!If you have a e-book device, you can read Korean books at any time, anywhere, through a variety of e-book platforms in Korea!Take advantage of various benefits at a reasonable cost with the subscription service, and meet new Korean e-books everyday! Kyobo Book Centre: sam • The first e-book subscription service in Korea • Different subscription plans for readers’ different reading habits • A large number of e-books as a leading bookstore in Korea Yes24: Crema Club • New books updated everyday • Benefits provided based on subscription plans • ...

VOL.59 / 2023.06

[TREND / KNOWLEDGE]

MCST Announces the 2022-2026 Publishing Industry Promotion Plan

Publishing Industry MCST Announces the 2022-2026 PublishingIndustry Promotion Plan Fostering K-Culture through Books and Building a Cultural Powerhouse through Publishing 2022.11.07 “Books” are the core content that has been with humanity for a long period of time. However, the domain of each type of content and the boundary between them have become unclear these days. Today, publishers are not just coming up with publishable content, but are expanding their business into e-books and audiobooks, not to mention other cultural fields such as the film, game, and music industries. As such, the publishing industry takes on different content-based roles, crossing the traditional frontier of “print books.”However, unlike the diversified channels for publishing content, readership is falling every year. People now prefer video services like TV, YouTube, and Netflix rather than books. The average annual percentage of Koreans reading books is 47.5...

VOL.52 / 2022.11

[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic Publishing Strategies Targeting the MZ Generation 2024.02.19 Disappearance of books and/or readers Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...

VOL.67 / 2024.02

[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market 2023.12.04 At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI i...

VOL.65 / 2023.12

[TREND / BOOK TRIP]

NaeRule Gunaseo Supuro Library (Stream & Forest Library)

Book Trip [Book Space in Korean Media ①] NaeRule Gunaseo Supuro Library(Stream & Forest Library) An Urban Forest that Melts in Our Hearts Like Spring Nights 2022.10.04 Shooting spots are places that all drama fans would like to see. Once you arrive at the place you remember the most from your favorite drama, you feel like you have become a part of the drama and have a special experience. For example, “NaeRule Gunaseo Supuro Library (Stream & Forest Library),” located in Eunpyeong-gu, Seoul, is where the drama “One Spring Night” was filmed. It is a place you can enjoy reading books while feeling the lingering memories of the drama. The drama, which has been steadily loved by people for its unique, calm atmosphere and sentimental vibe even after it has ended, drew attention as popular actor Jung Hae-In and actress Han Ji-Min starred in it. It was also loved by fans all over the world as it was released on Netflix. In the drama, as Han Ji-Min appe...

VOL.51 / 2022.10

VOL.77/2024.12

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