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Search word : "Publishing Market",   Search result : 244
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Poetry Collections: The Trend of the Era and the Compass of the Heart

Topic   Poetry Collections: The Trend of the Era andthe Compass of the Heart   2024.12.02   The rise of Korean poetry and its global takeoff   There have been a number of “unusual” scenes in Korean literature in recent years. If I told you that Korean poetry is at the center of it, would international readers believe me? The proportion of readers in their 20s and 30s buying poetry books is increasing. The share of teenagers is also increasing, not to mention the number of poetry books being published. It is no longer strange or unfamiliar to see people transcribing poems. There are even bookstores in Korea that sell only poetry books. It’s a curious thing. Haven’t we all moved on to YouTube, TikTok, and Netflix? The thing that’s being “unlocked” should be smartphones, not poetry books, isn’t it?The year 2024 is poised to be a monumental year in Korean literary history. It is 100 years since the publication of Chu Yo-Han’ first p...
  • VOL.77 / 2024.12
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Korean Literature’s Borderless Literary Appeal

Special Project   [Award-winning Korean Books ②] Korean Literature’s Borderless Literary Appeal Korean works nominated or winning international literary awards in 2024   2024.12.02   The flow, trend, and outlook of Korean literature   Until 2023, one of the major concerns in the Korean literary world, intellectual circles, and the publishing industry was whether Korean books, including literature, would continue to expand their presence in the global content market. And, this became a “certainty” in only a year. Han Kang’s winning of the Nobel Prize in Literature served as the catalyst. In the four years since 2020, the number of Korean authors winning international literary awards skyrocketed. Among the 45 awards won since 2003, 20 were from 2020 and onward. The following are some of the most prominent wins or nominations for international literary awards in the past four years.In 2020, Kim Young-Ha’s Diary of a Murderer (Bokbok S...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
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Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
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Korean Readers’ Picks in the First Half of 2024

Topic   Korean Readers’ Picks in the First Half of 2024   2024.09.02   According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...
  • VOL.74 / 2024.09
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
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Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
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Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
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2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
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Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
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