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[TREND / EXPORT CASE]

K-BOOK Import Case in Germany

Export Case   K-BOOK Import Case in Germany The start of a new story   2022.04.04   In 2017, when a colleague at our publishing house came across the title The Things You Can Only See When You Slow Down (Suo Books) by Haemin Sunim and suggested we buy the German rights, no one thought that this would be the beginning of a new era. Of course, we assumed that the book would sell well – why else would we want to publish it? Nevertheless, we were surprised how quickly the first edition sold out. In the meantime, over 40,000 copies have crossed the counter and the 7th edition has just been printed. One reason for the great success in Germany was certainly Haemin Sunim's reading tour, which we organised in 2018, as well as his activity on social media, where he has millions of followers. Another is that Korean culture has become increasingly visible in Europe in recent years and interest in Korean literature has also grown in this country.   ...
  • VOL.45 / 2022.04
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