VOL.69
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2024.04
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[TREND / KNOWLEDGE]
Facilitation of
Sub-rights
and Their Markets
Publishing Industry Facilitation of
Sub-rights
and Their Markets Plays, Films, Merchandising Goods, Etc. 2021.09.06 As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
VOL.38 / 2021.09
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