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Search word : "The Mummy book",   Search result : 2
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[INTERVIEW / KOREAN AUTHORS]

Writer Kwon Jung-Min

Korean Authors   Writer Kwon Jung-Min “Picturing” an Ordinary Scene with a Fresh Perspective   2024.01.02   Unlike novels, which use words to create a picture in the reader’s mind, picture books allow the reader to imagine the story using only “pictures.” If you are a reader who needs a break from reading and watching in the midst of flashy digital visual media, a picture book can be a shelter. Kwon Jung-Min finds new aspects in familiar scenes in everyday life and captures the hidden aspects of human beings in a fresh way through the art of drawing. Following is an interview with Kwon, who practices looking into herself through picture books.       It’s a pleasure to have you with us on K-Book Trends. Could you please briefly introduce yourself to our readers?   Hi, I’m Kwon Jung-Min, a picture book writer. Picture books speak a different language and follow a different logic than norm...
  • VOL.66 / 2024.01
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