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How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
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How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / KNOWLEDGE]

A Chance to Introduce Korean Publishing Content to Global Readers!

Knowledge   A Chance to Introduce Korean PublishingContent to Global Readers! Translation and Publication Grant Programs in Korea   2024.10.07                       With an aim to boost the global advancement of Korean publishing content, various organizations in Korea have been running translation and publication grant programs for international publishers to help them publish excellent Korean books! (The following information is based on announcements made in 2024.)   Establishing a foundation for the publishing of Korean Wave books by supporting the overseas publication of Korean publishing content!Publication Industry Promotion Agency of Korea (KPIPA) 〈2024 Overseas Publication Grants〉 Qualification Overseas publishers who have imported Korean publication copyrights Supported Areas A part of the publish...
  • VOL.75 / 2024.10
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Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
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Development and Transformation of Korean Young Adult Fiction

Topic   Development and Transformation of Korean Young Adult Fiction   2024.06.03   “Young Adult (YA)” is a keyword that can’t be left out when discussing Korean literature in recent years. In fact, “recent” might not be the right word. It was in 2021 when the first article on the topic of “young adult fiction” appeared in K-Book Trends, and Sohn Won-Pyung’s Almond (Darjeeling), which was mentioned as a work that led the young adult market at that time, was published in 2017. However, the term “young adult” appears in the submission guidelines of new fiction contests, in the names and intentions of newly conceived novel series, and in the introductions of young adult SF or fantasy novels. As such, young adult fiction is expanding and changing at a remarkably rapid pace. This growth can be attributed to the steady improvement of Korean young adult fiction, the changes in general fiction, and readers’ enthusiasm for new genres. So, where did Korean young...
  • VOL.71 / 2024.06
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How Did the “Best Book Design From All Over the World” Begin?

Topic   How Did the “Best Book Design From All Over the World” Begin? Books selected in Korea in 2024   2024.05.07   Launched in 1963 by the German Stiftung Buchkunst, the “Best Book Design From All Over the World” is a world-renowned competition that is now co-organized with the Leipziger Buchmesse. Leipziger Buchmesse is the earliest international book fair held every year. Leipzig, the background of Martin Luther’s debates on reformation, has been a center of book printing, publishing, and design since medieval times, as well as being home to numerous publishing houses. The competition is set in this historical context.In Korea, the Korean Publishers Association has been holding a contest for Korean books, and the selected books have been submitted to the contest in Germany. Consequently, Uhm Yoo-Jung’s collection, FEUILLES (Leaves), published by Media Bus in 2021, won the prize for the first time in Korea, followed by Workroom Press’s Samu...
  • VOL.70 / 2024.05
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Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
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Domestic Video Content Originating from Literature

Publishing Industry   Domestic Video Content Originating from Literature   2023.04.03         We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...
  • VOL.57 / 2023.04
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Korea’s Writing Platforms

Publishing Industry   Korea’s Writing Platforms   2022.07.04   In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...
  • VOL.48 / 2022.07
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Facilitation of Sub-rights and Their Markets

Publishing Industry   Facilitation of Sub-rights and Their Markets Plays, Films, Merchandising Goods, Etc.   2021.09.06   As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
  • VOL.38 / 2021.09
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