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Best Sellers

 

2nd Week, April 2022

Bestseller Trends in the Four Biggest Online Bookstores in Korea

 

2022.05.02

 

The entire world, not just Korea, has been eyeing a particular work throughout April. It is “Pachinko,” a drama produced by Apple TV+ in the US. Taking a painful moment in history as background, it tells the story of Koreans who immigrated to Japan. The drama is based on an original novel with the same title written by Lee Min-Jin, a Korean living in the US, whose work has become a bestseller chosen by New York Times in 2017. The growing popularity of this weekly drama has made the Pachinko series rank 1st and 2nd in all four major online bookstores in Korea. Beginning with the sentence, “The history has ruined us all, but it doesn’t matter,” Pachinko narrates the lives of Koreans who immigrated to Japan, who could not blend with the locals and belonged nowhere. While the book and the drama have become hot tickets, people around the world have begun to take an interest in Korea’s history and culture. In other words, Pachinko is proving the value and power of books.
Meanwhile, in the field of business, books written by authors popular on Youtube ranked high among the bestsellers. For example, Real Estate Investment that Can Change Your Life is by Jung Tae-Ik, who is running a Youtube channel called “A man reading real estate (부동산 읽어주는 남자).” In the book, the author – an investment mentor with 820k subscribers – gives investment tips to amateur investors. Books about stock investment have been popular as well; the first book by an investment expert Kim Hyun-Goo who is running a Youtube channel called “Kim Hyun-Goo Investment Champion TV (김현구 주챔 TV),” Investment Mentor Kim Hyun-Goo’s How to Sell and Buy Stock ranked 8th on the bestsellers’ list. Going beyond Youtube, the writer shares the basic principles and know-how about stock investing with the readers.
There are also self-help books that have been popular throughout April, most of which talk about “understanding oneself.” For example, Dasan’s Last Question with the sub-title “Self Enlightenment” is a modern walk-through of Jeong Yak-Yong’s unique interpretation of the Confucian Analects. In addition, Reconciliation by Oh Eun-Young, offers sincere consolation and thirst-quenching advice to the painful, lonely readers wearing a new cover designed to commemorate 200 thousand copies sold. The common point of these two books is that they ask readers how they will love themselves. We hope that Korean self-help books help readers become closer to their true selves through their sometimes realistic but warm advice.

 

* K-Book Trends Vol. 46- Interview of Dr. Oh Eun-Young

 

* The rank of bestsellers below was organized after integrating domestic best sellers in the second week of April from the four biggest online bookstores in Korea – Kyobo Bookstore, Aladdin, Yes 24, and Interpark.

 

Top 10 Bestsellers for the 2nd Week of April
1

 

1위

 

Pachinko 1
Author│Lee Min-Jin
Publisher│Literature & Thought
Genre│Fiction

 

1위

 

Pachinko 2
Author│Lee Min-Jin
Publisher│Literature & Thought
Genre│Fiction
3

 

3위

 

Unfinished Tasks of South Korea as an Advanced Country
Author│Cho Kuk
Publisher│Medici Media
Genre│Politics / Society
4

 

4위

 

Uncanny Convenience Store
Author│Kim Ho-Yeon
Publisher│Namu Bench
Genre│Fiction
5

 

5위

 

The winning works of the 2022 13th Rookie of the Year Award
Author│Lim Sol-Ah, Kim Mella, Kim Byung-Woon, Kim Ji-Yeon, Kim Hye-Jin, Seo Soo-Jin, Seo I-Je
Publisher│Munhakdongne
Genre│Fiction
6

 

6위

 

A Country of Great People
Author│Office of President Moon Jae-In
Publisher│Hans Media
Genre│Politics / Society

 

7위

 

Real Estate Investment that Can Change Your Life: Basics
Author│Jung Tae-Ik
Publisher│Leaders’ Books
Genre│Business

 

7위

 

Kim Hyun-Goo’s How to Sell and Buy Stock
Author│Kim Hyun-Goo
Publisher│Mate Books
Genre│Business

 

9위

 

Wealthinking
Author│Kelly Choi
Publisher│Dasan Books
Genre│Self-help

 

9위

 

Tokyo Aliens 2
Author│Naoe
Publisher│Seoul Media Comics
Genre│Comics

 

 

Top 5 Self-help Books for the 2nd Week of April
1

 

1위

 

Wealthinking
Author│Kelly Choi
Publisher│Dasan Books

 

1위

 

Dasan’s Last Question
Author│Cho Yoon-Je
Publisher│Chungrim
3

 

3위

 

Reconciliation by Oh Eun-Young (re-cover edition)
Author│Oh Eun-Young
Publisher│Korea.com
4

 

4위

 

Turn on the Action Switch in Your Lazy Brain
Author│Ohira Nobutaka
Publisher│Million Publisher
5

 

5위

 

Live Well, It is the Best Revenge
Author│Kwon Min-Chang
Publisher│Mindset
5

 

5위

 

The Ten Times Rule
Author│Grant Cardone
Publisher│Bookie
5

 

5위

 

Psychology Answers Anxiety
Author│Hwang Yangming, Jang Rinrin
Publisher│Mediasup Publishing

 

 

 


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#Bestseller#Pachinko#Lee Min-Jin#Self-help
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