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3rd Week, May 2021

Bestseller Trends in the Four Biggest Online Bookstores in Korea

 

2021.06.07

 

A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ list.
On the other hand, some books have been at the center of readers’ attention even before their official publication. For example, Your Daughter is Strong-Minded is an essay about feminism, which talks about the story of two lively women living without getting married. The two authors, who are currently running a Youtube channel called “Heavytalker” that has 165 thousand subscribers and 8.3 million total views, candidly wrote down the life struggles they had to experience as women. Meanwhile, Water Up Fire Down: An Energy Principle for Creating Calmness, Clarity, and a Lifetime of Health is a book in which the author, a meditator, introduces “su (water) – seung (up) – hwa (fire) – kang (down) (水昇火降 in Chinese, meaning ‘keep your head cool and your belly warm’)” as a health principle and underlines the importance of natural cures.
You can also meet some books that offer helpful advice among the top 5 bestselling self-help books. For example, The Algorithm of Luck is a well-organized book about “luck and fate” based on the data the author and tarot master, Jung Hoi-Do, collected over 15 years by counseling approximately 15,000 people. Another book in the same category Free Workers, is published by “Mobills Group,” which runs “Mo Better Works” which made a brand that “talks about work.” It was released on May 1, which was International Workers’ Day. Readers that have long been contemplating about “work” would be able to find out the working style distinctive to themselves and how to work joyfully.

* The rank of bestsellers below was organized by integrating domestic best sellers in the third week of May from the four biggest online bookstores in Korea – Kyobo Bookstore, Aladdin, Yes 24, and Interpark.

 

〈Top 10 Bestsellers for the 3rd Week of May〉
1

 

1위

 

The Midnight Library
Author│Matt Haig
Publisher│Influential
Genre│Novel

 

1위

 

Trading
Author│Park Byung-Chang
Publisher│Forest Books
Genre│Business & Money
3

 

3위

 

Dollagoot Dream Department Store
Author│Lee Mi-Ye
Publisher│Sam & Parkers
Genre│Novel
3

 

4위

 

Beyond Order
Author│Jordan Peterson
Publisher│Woongjin Thinkbig
Genre│Self-help
5

 

5위

 

Your Daughter is Strong-Minded
Author│Heavytalker
Publisher│Porche Book
Genre│Non-fiction
5

 

6위

 

I am a Shining, Little Star
Author│Soyoon
Publisher│Book Romance
Genre│Non-fiction

 

7위

 

Water Up Fire Down: An Energy Principle for Creating Calmness, Clarity, and a Lifetime of Health
Author│Ilchi Lee
Publisher│Hanmunhwa Multimedia
Genre│Health

 

7위

 

Chain Saw Man #6
Author│Tatsuki Fujimoto
Publisher│Haksan Publishing
Genre│Comics

 

9위

 

Walden (Special Limited Edition Commemorating 500 Copies Sold)
Author│Henry David Thoreau
Publisher│EunHaengNaMu Publishing Co.
Genre│Memoir

 

9위

 

When You Trap a Tiger
Author│Tae Keller
Publisher│Dolbegae
Genre│Young Adult

 

9위

 

Don’t Let Your Feelings Be Your Attitudes (Spring Edition Commemorating 100 Thousand Copies Sold)
Author│Lemon Simni
Publisher│Galleon (Woongjin Thinkbig)
Genre│Self-help

 

9위

 

Son, You Must Study Money
Author│Jung Sun-Yong (Jung Story)
Publisher│RH Korea
Genre│Business & Money

 

 

〈Top 5 Self-help Books for the 3rd Week of May〉
1

 

1위

 

The Algorithm of Luck
Author│Jung Hoi-Do
Publisher│Soul Society

 

1위

 

Don’t Let Your Feelings Be Your Attitudes (Spring Edition Commemorating 100 Thousand Copies Sold)
Author│Lemon Simni
Publisher│Galleon (Woongjin Thinkbig)
3

 

3위

 

Free Workers
Author│Mobills Group
Publisher│RH Korea
3

 

4위

 

Think Again: The Power of Knowing What You Don't Know
Author│Adam Grant
Publisher│The Korea Economic Daily
5

 

5위

 

The Great Power of Ideas
Author│Lee Kyung-Hee
Publisher│HC Books
5

 

5위

 

Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
Author│Jim Kwik
Publisher│Business Books

 

 

 


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#Bestseller#May#Online Bookstores#self-help
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