K-Book Trends - 3rd Week, January 2021

3rd Week, January 2021

Bestseller Trends in the Four Biggest Online Bookstores in Korea

2021.02.08

When we look at the integrated list of bestsellers announced by major bookstores in the first week of the new year, 2021, books in the field of economics and business administration showed strength in particular, including the top seller Top 77 Most Asked Questions from Stock Beginners, How Today’s Biggest Trends Will Collide and Reshape the Future of Everything, Scenario of Money, and 8 Principles of Advertising. Notably, Top 77 Most Asked Questions from Stock Beginners spoke about the things that stock beginners would be most curious about in the style of Q&A. Meanwhile, with the sub-title “Planned money does not falter,” Scenario of Money provides helpful tips and advice to those that have begun investing in the stock market or studying to increase their property.
While the economics and business administration genre is dominating the bestsellers’ list, two of the essays written by Korean writers have joined the top tier. For example, 50: Essay of Hong Jeongwook is an autobiographical essay of the former congressman who has turned 50, where he looks back at his life through 50 stories. Another essay collection, Even the Tiniest Truth is an essay book filled with essays of late novelist Park Wan-Suh, a historic figure in Korean literature, who has published famous works Who Ate Up All the Shinga? (Woongjin Thinkbig), Mother’s Stake (Segyesa), and The Naked Tree (Segyesa). Even though a decade has passed since her death, her heartwarming stories are yet greatly loved by readers in Korea.
On the other hand, some top-selling books have been steadily sought by readers, including Dollagoot Dream Department Store, - a fantasy novel, See What They Mean, Say What You Mean: 130 expressions to Start With Oh Eun Young, - a guide book for childcare, and Hackers TOEIC Vocabulary: TOEIC VOCA (5th Revised Edition). The eye-catching thing here is that books from such different genres are still being chosen by readers over the year. It is a hope that in the new year of 2021, more diversified, outspoken, and helpful books fill the shelves in bookstores and drive a greater response from readers across the world.

*The rank of bestsellers below was organized after integrating domestic best sellers in the third week of January from the four biggest online bookstores in Korea – Kyobo Bookstore, Aladdin, Yes 24, and Interpark.

Bestsellers
1		*Top 77 Most Asked Questions from Stock Beginners* Author \| Yeom Seung-Hwan Publisher \| Mate Books Genre \| Economics & Business Administration
1		How Today’s Biggest Trends Will Collide and Reshape the Future of Everything Author \| Mauro F. Guillen Publisher \| Leaders Book Genre \| Economics & Business Administration
3		*Dollagoot Dream Department Store* Author \| Lee Mi-Ye Publisher \| Factory Nine Genre \| Novel
4		*50: Essay of Hong Jeongwook* Author \| Hong Jung-Wook Publisher \| Wisdom House Genre \| Essay
5		See What They Mean, Say What You Mean: 130expressions to Start With Oh Eun Young Author│Oh Eun-Young Publisher│Gimmyoung Genre│Home & Childcare
6		*Scenario of Money* Author│Kim Jong-Bong, Jegal Hyeon-Yeol Publisher│Dasan Books Genre│Economics & Business Administration
7		*The Tyranny of Merit: What’s Become of the Common Good?* Author│Michael J. Sandel Publisher│Mirae N – Wiseberry Genre│Politics/Society
7		*Hackers TOEIC Vocabulary: TOEIC VOCA* Author│David Cho Publisher│Hackers Education Group Genre│Foreign Language
9		*Even the Tiniest Truth* Author│Park Wan-Suh Publisher│Segyesa Genre│Essay
9		*8 Principles of Advertising* Author│Oh Doo-Hwan Publisher│Daehan Book Genre│Economics & Business Administration