K-Book Trends - Export Prospects of Korean Books

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Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation 2019.06.10 Secrets to Winning Hearts without Words 1. Publication Details Imprint \| Sigongsa Title \| Secrets to Winning Hearts without Words Subtitle \| Body Language of Attraction Author \| Heo Haengyang Genre \| Business Management Format \| 140×207 Binding \| Paperback Pages \| 208pages ISBN \| 9788952794994 2. Contact Name \| Lee Youngeun Phone \| +82-2-2046-2900 Email \| annlee@sigongsa.com 3. Marketing Information Keyword \| Personal development; negotiation; persuation; communications; social skills; psychology Target Readership \| Young Adult, Adult Media Review and Advertisement \| Communication specialist Heo Haengyang introduces quick and easy body language techniques. 4. About the Author Heo Haengyang received a bachelor’s in English language andliterature and master’s in mass communication and journalism from Korea University. He was a journalist for a decade before pursuing a doctorate degree in media economics at Northwestern University. He is a professor of media communications at Sejong University and the author of Celebrity Marketing and Scandal : Korean Elites and Media. Heo’s key research area is celebrity marketing and social media marketing. He aims to make communications more accessible to the public. 5. About the Book The power of body language is greater than words! Win hearts in 3 seconds! The popularity of the communications books attests to our desire to improve our public speaking skills. But can a book or two turn someone into a well-spoken communicator? Developing your own style and contents takes more than craming. Naturally flowing eloquence requires practice over time. More importantly, talent comes into play. But that doesn’t mean you should despair. There are other techniques that can greatly improve you communication, namely body language. Professor Heo Haengyang introduces various body language techniques, such as facial expressions, responsiveness, mirroring, gaze, voice, touch, posture, and gesture. He details scientifically proven effects and real life applications. There is no need to despair over being a poor public speaker. Invest three seconds in your body language to communicates eaiser and faster than words. Be remembered as an attractive person. Communication begins before you speak. Is it possible to start communicating before uttering a word? Surprisingly, communication takes more than just words. Communication takes three things: a physical appearance, monetary possessions, and verbal words. Communication via body and money is particularly important when meeting someone for the first time. The first few seconds of wordless communication determine first impressions, and you have a higher chance of making a good first impression if you are groomed and well dressed. In fact, if you fail to communicate on the physical and monetary level, you may not even get the opportunity to exchange words. No matter how good the person may be at heart, you may not want to learn more about the person without a good first impression. This book focuses on the body language that other communications books fail to address and guides readers to win hearts. Photograph Reading 1. Publication Details Imprint \| Sigongsa Title \| Photograph Reading Subtitle \| A story about a photograph you came across Author \| Kim Kyunghoon Genre \| Art and Culture Format \| 150×205 Binding \| Paperback Pages \| 348pages ISBN \| 9788952798336 2. Contact Name \| Lee Youngeun Phone \| +82-2-2046-2903 Email \| annlee@sigongsa.com 3. Marketing Information Keyword \| Art; public culture; photography; photo essay; Reuters; journalism; photojournalism Target Readership \| Young Adult, Adult Media Review and Advertisement \| This book tells a 20-year veteran Reuters photographer’s stories of reporting around the globe. 4. About the Author Kim Kyunghoon was born in Seoul and studied photography at Chungang University and London College of Communication. In 1999, he launched his career as a photographer at Daily Sports and has been working for Reuters since 2002. Having worked at Reuters branches in Seoul, Tokyo, and Beijing, Kim reported on major international events including the Southeast Asian tsunami, 2011 Japanese earthquake and Fukushima nuclear disaster, North Korea’s Pyongyang Arirang, South Korean Sewol sinking, and the Central American caravan. He also reported on international events such as the Olympics and World Cups. Kim was recognized for Reuters Photos of the Year 2019. 5. About the Book A Guide for Communicating with Photos We are beyond the era of 24-cut and 36-cut film cameras or the digital camera. It is now the era of smart phone. The role of photos changed from commemorating special days to recording ordinary moments in our daily lives. Photographs have become a form of language and an ordinary mode of communication to depict stories. However, as photographs become part of our daily lives, the standard of “good photographs” has become more ambiguous.Photograph Reading is not a book that simply shares photos, but a guidebook that explains why photos are important and how to read the stories captured in each one. This book was inspired by the photograph of a migrant mother and her children at the US-Mexican border. The author shares his unique hands-on experience with photographs from the past and the present. The author’s reporting on the Pregant Comfort Woman is paired with the author’s experience of reporting on Chinese comfort women and poignantly caputures the controversal history. Robert Capa’s major works come to life with testimonials of the author and his American colleague’s experience. The author shares unknown stories about famous photographs and tells mesmerizing stories of unknown photos in a single volume. Borrowing from the intriguing and heart rending stories behind photographs, the author offers a different approach towards photographs - a record of history and media - as well as a framework to view our society. Internet of Things(IoT) 1. Publication Details Imprint \| Mind Alive Co., Ltd. Title \| Internet of Things(IoT) Subtitle \| Save IoT Robot Didi Author \| Kwon Yongchan Illustrator \| Toonjangee Genre \| Educational Comics Format \| 188×257 Binding \| Hardcover Pages \| 156pages ISBN \| 9791187513476 2. Contact Name \| Oh Sungim Phone \| +82-2-2033-8928 Email \| kkonaa@askwhy.co.kr URL \| http://en.mindalive.co.kr 3. Marketing Information Keyword \| Fourth Industrial Revolution; Internet of Things, IoT; advanced technology Target Readership \| Ages 9 to 12 Media Review and Advertisement \| The Fourth Industrial Revolution and Technologies in Comics. 4. About the Author Kwon Yongchan made his literary debut with the fantasy novel Shirlium in 2000. He writes various genres including children’s stories, cartoons, and op-eds. Kwon’s selected publications includes Duduri’s Adventure, The Whole Korean History, Children’s Dream Generator, Science Survival School, as well as numerous volumes in the Why? Series and Who? Series. 5. About the Book The Internet of Things (IoT) is the most important concept in the fourth industrial revolution. IoT is at the core of the advanced technologies since it connects technologies and devices of to the fourth industrial revolution. The time it takes to connect various products and services through the internet will continue to shorten, and in no time, we will be surrounded by the IoT devices and services. This book explains the emergence of IoT and the principles behind self-driving cars, drones, wearable technology, smart medicine, smart home, and smart cities. Then it introduces the debates around “Big Brother” and the risk of privacy invasion. The unlimited applications of IoT - as seen in smart cities, smart homes, and self-driving cars - are also discussed in this volume. “IoT and the Future of Our Society and Professions” explores new jobs that will be created in our future. 3D Printing 1. Publication Details Imprint \| Mind Alive Co., Ltd. Title \| 3D Printing Subtitle \| Secrets of the 3D Animal Hospital Author \| Choi Jaehoon Illustrator \| Lee Youngho Genre \| Educational Comics Format \| 188×257 Binding \| Hardcover Pages \| 156pages ISBN \| 9791187513483 2. Contact Name \| Oh Sungim Phone \| +82-2-2033-8928 Email \| kkonaa@askwhy.co.kr URL \| http://en.mindalive.co.kr 3. Marketing Information Keyword \| Fourth Industrial Revolution; 3D printing; advanced technology Target Readership \| Ages 9 to 12 Media Review and Advertisement \| The Fourth Industrial Revolution and Technologies in Comics. 4. About the Author Choi Jaehoon plans and writes contents for educational cartoons, children’s non-fiction, and educational entertainment games. Recently, he is focusing on advanced technologies, the fourth industiral revolution, and subsequent societal changes. Choi’s notable works include numerous serialized works such as the Mentor, Hello My Job, Who? and Mission Success: Science Battles. 5. About the Book 3D printing is the most notable technology in various industries today. The democratization of 3D printing, sometimes referred to as a separate industrial revolution on its own, has brought signficant changes to our daily lives. From food and textiles to construction, hospitals, and outerspace, the 3D printing market is rapidly growing. 3D printers can make whatever you can think of, including items that individuals formerly couldn’t afford or lacked the technology build. This is the reason why 3D printing is a most noted technology. This book introduces the advanced technology of 3D printing and its expansive applications. Food and clothes, items that transform based on temperature, humidity, or eletromagnetic field (also known as 4D printing), and body organs and living tissue (also known as bioprinting) are some applications of this new technology that goes beyond imagination. “3D Printing and the Future of Our Society and Professions” explores new jobs that will be created in our future. Coding 1. Publication Details Imprint \| Mind Alive Co., Ltd. Title \| Coding Subtitle \| Operation: Protect Planet Earth Author \| Choi Jaehoon Illustrator \| Toonjangee Genre \| Educational Comics Format \| 188×257 Binding \| Hardcover Pages \| 156pages ISBN \| 9791187513544 2. Contact Name \| Oh Sungim Phone \| +82-2-2033-8928 Email \| kkonaa@askwhy.co.kr URL \| http://en.mindalive.co.kr 3. Marketing Information Keyword \| Coding; programming; advanced technology Target Readership \| Ages 9 to 12 Media Review and Advertisement \| The Fourth Industrial Revolution and Technologies in Comics. 4. About the Author Choi Jaehoon plans and writes contents for educational cartoons, children’s non-fiction, and educational entertainment games. Recently, he is focusing on advanced technologies, the fourth industiral revolution, and subsequent societal changes. Choi’s notable works include numerous serialized works such as the Mentor, Hello My Job, Who? and Mission Success: Science Battles. 5. About the Book Coding is the process of making a program that executes computer operations. Computer allows us to play games, access the web, and share information with people around the world. It allows us to edit and share video files that we record. Coding allows you to make all these programs. Once you learn how to code, you are empowered to express your thoughts, solve problems, and have the means to make the world a better place. This book is a good starting point for children who are encountering coding for the first time. The leaders in the IT industry like Bill Gates, Steve Jobs, and Mark Zuckerberg, as well as non-IT professionals explain why we all need to know how to code. It’s not about whether or not to learn to code, but how to learn to code. “Coding and the Future of Our Society and Professions” explores new jobs that will be created in our future. Self-Driving Cars 1. Publication Details Imprint \| Mind Alive Co., Ltd. Title \| Self-Driving Cars Subtitle \| Neo-Alpha Project Author \| Kwon Yongchan Illustrator \| Lee Youngho Genre \| Educational Comics Format \| 188×257 Binding \| Hardcover Pages \| 156pages ISBN \| 9791187513551 2. Contact Name \| Oh Sungim Phone \| +82-2-2033-8928 Email \| kkonaa@askwhy.co.kr URL \| http://en.mindalive.co.kr 3. Marketing Information Keyword \| Self-driving cars; advanced technology; future cars Target Readership \| Ages 9 to 12 Media Review and Advertisement \| The Fourth Industrial Revolution and Technologies in Comics. 4. About the Author Kwon Yongchan made his literary debut with the fantasy novel Shirlium in 2000. He writes various genres including children’s stories, cartoons, and op-eds. Kwon’s selected publications includes Duduri’s Adventure, The Whole Korean History, Children’s Dream Generator, Science Survival School, as well as numerous volumes in the Why? Series and Who? Series. 5. About the Book A self-driving car is a car that is capable of making decisions on its own without a driver. Self-driving started in 2000 and took off in the 2010s through development by various international companies. Google, the forerunner in this industry, launched a self-driving taxi in 2018. These driverless cars are expected to enter the South Korean market in the next couple of years. A self-driving car is a amalgamation of various advanced technologies like mechanical engineering, electrical engineering, robotics, chemical engineering, and computer science. This book is a useful guide to information technology for the children who will lead the future of advanced technologies. This volume examines history and techincal development, as well as the societal problem that may arise with the new technologies. In particular, “Self-Driving Cars and the Future of Our Society and Professions” offers food for thought on how our day to day life will change with the new technologies. Biotechnology 1. Publication Details Imprint \| Mind Alive Co., Ltd. Title \| Biotechnology Subtitle \| Investigation: Eum-meong’s DNA Incident Author \| Yoon Sangseok Illustrator \| Shin Jeonghoon Genre \| Educational Comics Format \| 188×257 Binding \| Hardcover Pages \| 156pages ISBN \| 9791187513599 2. Contact Name \| Oh Sungim Phone \| +82-2-2033-8928 Email \| kkonaa@askwhy.co.kr URL \| http://en.mindalive.co.kr 3. Marketing Information Keyword \| Fourth Industrial Revolution; Internet of Things, IoT; advanced technology Target Readership \| Ages 9 to 12 Media Review and Advertisement \| The Fourth Industrial Revolution and Technologies in Comics. 4. About the Author Yoon Sangseok studied life science at Sungkyunkwan University and joined the editorial team at the education publishing house Doosan Donga where he produced children’s books. Currently, he is a freelance writer. Yoon’s publications include Fantastic Optical Illusions, Everyday Science, History in Cartoon: Taejo Wang Geon, Reading News in Cartoons, and World History in Cartoons. He was also involved in Why? Series books such as Artificial Intelligence, Future Energy, and Currency and Economy. 5. About the Book Futurists argue that biotechnology will realize the human desire to live in a healthy, clean environment without resource constraints. Biotechnology is a field of applied science that aims to enhance human welfare and deals with all forms of organisms in the ecosystem, including microorganisms, plants, animals, and insects. It crosscuts a wide array of topics, including medicine, agriculture, fishing, and environment. Recently, these areas of studies are fusing and further developing with digital technologies, such as communications technology, nanotechnology, and environmental technology. This volume introduces basic biotechnology concepts, such as cells, chromosomes, and DNA. It also goes into DNA fingerprinting and barcodes, genetic recombination, stem cells, cloning, and nanotechnology, and further discusses the implications of biotechnology for humanity and the environment. “The Future Society and Professions with Biotechnology” explores how our lives will be impacted by biotechnology. Abracadabra Brain: A Miracle Inside Your Head 1. Publication Details Imprint \| Marubol Publications Title \| Abracadabra Brain: A Miracle Inside Your Head Author \| Lee Hyun Illustrator \| Park JaeHyun Genre \| Picture Book Format \| 200×250 Binding \| Hardcover Pages \| 40pages ISBN \| 9788956635873 2. Contact Name \| Lee Sunmi Phone \| +82-2-790-4150 Email \| sunmi@marubol.co.kr URL \| www.marubol.co.kr 3. Marketing Information Keyword \| Health, rules, brain, good behavior, basic life Target Readership \| Ages 3 to 5 years Media Review and Advertisement \| A fun and easy picture book presented by the Abracadabra Brain. 4. About the Author and Illustrator Author - Lee Hyun Born in Ganggyeong, South Chungcheon Province, Lee majored in nursing and children’s literature. She works as head nurse in a Korean traditional medicine center but also lectures on children’s literature in a university. She has received the Children’s Literature Award and the Ju Pyeong Children’s Play Award. She has published At My Will, I Have a Secret, The Best Present Mom Received, and I Am a Wolf, among other stories. Working as a Korean teacher, a humanities teacher of picture books, and an educator of global citizens, she writes through seeing, reading, listening, thinking, and imagining a lot. Illustrator - Park JaeHyun After studying graphic design, Park worked as graphic designer for a while and is now illustrating children’s books using various creative ways of expression. The books he has illustrated include: The Strongest Horse; I Should Have Taught Tubalu to Swim! The Exciting School of Vegetables; Who Will Understand Me? Looking for a Runaway Booger; Bacteria, Dwellers of an Invisible World! and I Am a Wolf, among others. 5. About the Book Abracadabra Brain: A Miracle Inside Your Head is a picture book for young children that tells about the serious and often difficult topic of the brain in an interesting way. The brain, depicted as a magician in our body, uses magic to control the workings of our body parts, an easy approach for children as well as for the adults who take care of them. Not a book that names the brain’s parts nor explains their functions, this picture book for young children introduces, in a fun way, why our brain is important, what roles it plays, and how it can be protected in a growing child, along with other basic daily habits to establish a regular and healthy life. Reading Abracadabra Brain: A Miracle Inside Your Head will help a child learn and put into practice healthy life habits in a natural way. Reading Ivan Illich in the Local Secondhand Bookstore 1. Publication Details Imprint \| SANZINI Title \| Reading Ivan Illich in the Local Secondhand Bookstore Author \| Yun Seonggeun Format \| 148×210 Binding \| Paperback Pages \| 256pages ISBN \| 9788965455257 2. Contact Name \| Kang Sugeul Phone \| +82-051-504-7070 Email \| sanzini@sanzinibook.com URL \| https://sanzinibook.tistory.com 3. Marketing Information Target Readership \| Teenagers, Young-Adults, Adults Media Review and Advertisement \| An interesting story by the owner of a local secondhand bookstore who read Ivan Illich’s books and applied the insights from the books to his life and business of running a bookstore. 4. About the Author The author had dreamt since childhood of becoming the owner of a secondhand bookstore, but he majored in computer science at university and was employed for a long time at an IT company. Around thirty, he quit his job and worked for a publisher and at a secondhand bookstore until 2007, when he opened his own secondhand bookstore, “Secondhand Bookstore in Wonderland.” He has been running it ever since. He likes the ideas of Ivan Illich and tries to apply them to his life and to running his business. He has published A Secondhand Bookstore in Wonderland, Late-Night Bookstore, An Old Book Talked to Me, and My Way of Reading, among others. 5. About the Book This book tells an interesting story about the owner of a neighborhood secondhand bookstore who read Ivan Illich’s books and applied this philosopher’s insights to his life and the business of running the bookstore. He relates some interesting anecdotes from what he experienced in his 11 years of running the bookstore as well as some interesting interviews that he conducted with Japanese experts in the secondhand bookstore business. The author was employed at an IT company before opening the bookstore, and had to work day and night with little time for himself. The lack of a work-life balance led to extreme weight increase and debilitating stress, eventually leaving him bed-ridden. After a nervous breakdown, he happened to encounter Ivan Illich’s books and realized the importance of “everyday life.” Without leaving the country and by taking on the management of a secondhand bookstore, the author strives to make a rhythm of his own everyday life, mulling over how to avoid being dominated by the capitalist system. In a time when running an ordinary bookstore is already hard enough, concerned people ask the author about how he keeps a secondhand bookstore going and how he manages to survive. He also often hears that he is very courageous in quitting his good job. Some advise him to register the bookstore as a “social enterprise” to receive a government subsidy, some offer unsolicited lectures on what he should do with his time, and some, for example, insist on receiving a higher purchase price for their popular poetry book, considering it a rare, precious tome, and so on. From these anecdotes, readers can imagine the difficulties of running a secondhand bookstore, which from the outside might seem peaceful and relaxed. The author, however, enjoys doing what he does. Although buying used books is not easy, he feels pleased and satisfied when he finds a rare valuable book. He muses over how to live independently through running a bookstore and does not hesitate to share joy with people. He even keeps his shop open late and invites insomniacs to come by. This book contains interesting and amusing anecdotes accumulated during the 11 years of running the bookstore. In reading them, readers will feel empathy for the author’s memories of joy and sorrow.

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