A deeper world told through picture books 'Iyagikot Publishing (Story Flower)'
2019.06.10
Some forecast in a future not too distant, technology will develop to a point where most jobs will be replaced by artificial intelligence (AI). The jobs expected to survive this test of time are expected to be those that require the sensibility and warmth of the human touch, like artists, poets and novelists. As technological advances take place faster than ever before, publisher Iyagikot, or story flower, strives to retain the emotion and warmth that analog brings to the world since its establishment in 2012. Iyagikot is a picture book publisher and not only does it simply publish picture books, it is also a creator of art that touches people's lives.
Even if all the other books in the world are switched to digital form,
Please tell us what kind of publisher Iyagikot is.
At Iyagikot, we try to create picture books that are works of art people will want to decorate their lives with. Our goal is to have people old and young communicate and understand each other through picture books. With this aim in mind, we are making efforts to publish picture books that show class in quality by working with truthful and passionate authors. Even if all the other books in the world are switched to digital form, we believe picture books will stay in paper form with all the emotion of analog intact and deliver human warmth to readers.
Why does Iyagikot focus on picture books?
Picture books are a visual medium based on images. The images provide ample room for different analyses, while poetry creates spaces between the lines. So, as a result, picture books create opportunities for readers and creators to all tell their own stories.
Can you tell us about some of your better-known work? We're also curious as to how they've been accepted by readers.
As of May this year, we have published 30 books, and except two, they are all original works produced by our company. The two exceptions are one, a guide on how to make books and the other, was a book written by a Korean author we had to import the copyright from outside South Korea.
A Dandelion is a Dandelion(Author: Kim Jang-sung, Illustrator: Oh Hyun-gyeong) /Tooth Hunters(Author, Illustrator: Jo Won-hee)
Pool (Author, Illustrator: Lee Ji-hyeon) / An Important Problem (Author, Illustrator: Jo Won-hee) /Pig Story (Author: Kim Jang-sung, Illustrator: Yoo-ri)
We've also seen really positive feedback from outside South Korea as many of our books have been translated and sold in countries like China, the United States, France, Spain, Italy and Vietnam. A Dandelion Is A Dandelionand Tooth Huntersboth received Ragazzi awards (non-fiction special mention) at the Bologna Children's Book Fair in 2015 and 2017 respectively. Poolwas touted as one of the year's best picture books by U.S. Society Illustrators in 2015 and also recommended by the New York Times. It also received the honor of becoming book of the year from U.S.-based Young Adult Library Services Association and 'Best Book' on NPR that year. In 2016, it was selected as the best-translated book of the year by IBBY in Sweden. Sun-ahwas named best picture book of the year by the U.K.-based Association of Illustrators in 2018.
The values we strive for can be summarized by our catchphrase,
Selecting the right authors and illustrators who can reflect your values must be quite important. Do you have special criteria you look for?
Iyagikot was created by our publisher, who taught classes in creating picture books for a long time, to bring education and publishing together. Naturally, many of the students who attended the lectures have now become our authors and illustrators.
It must also be important to share these values with your readers and gain their understanding as well.
Picture books are like vessels in which our emotions and meaning are poured into. Iyagikot has deliberately chosen not to send out our books to the unknown masses, but rather to communicate with people we want to reach out to and share the meaning and value in our books with them.
Makdoo(Author, Illustrator: Chung Hee-sun) / It's a Secret(Author, Illustrator: Park Hyun-joo)
Makdoo(Author, Illustrator: Chung Hee-sun)
It's a Secret(Author, Illustrator: Park Hyun-joo)
Iyagikot would like to focus more on current motivation rather than the end goal,
What other 'storyflowers' is Iyagikot planning to bloom going ahead?
Among our picture books is one called If You Want to Eat a Watermelon . It tells the story of a farmer who does what, when and how to grow a watermelon and how he shares it in the end. We live in a society where tasks are divided, currency is used, and goods are easily purchased through markets. But in that process, we've forgotten the efforts and labor of those who produce the goods. In If You Want to Eat a Watermelon, we tried to bring back the motivation behind producing a consumer good and the related process within a world that obsesses over material things and ways to obtain them.
If You Want to Eat a Watermelon (Author: Kim Jang-sung, Author: Yoo-ri)
Arranged by Hwang jina
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