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South Korea's April Bestsellers

Aggregate Data as of April

 

2018.05.30

 

Sales of essays that comfort and heal surge

 

10_01

 

A book of sayings by Winnie the Pooh called Pooh Bear, Happiness Happens Every Day has risen to first place on the bestseller list, driven by popularity from female readers. This book has also morphed into a publication to be 'seen' in addition to being read as readers have been sharing photos of the book cover on social media. With the sudden spike in the popularity of Winnie the Pooh, essays that focus on comforting and healing readers have also come into focus by readers. Expectations are high other essay collections that use animation characters will follow.

 

10_02

 

Books like Every Moment Was You (Wisdom House), How To Respond Smiling To A Rude Person (Gana) and I Have Decided to Live As Me (Maumsup) have also seen continued attention among essay collections. Books that aim to convey a certain kind of lifestyle to readers and comfort them have consistently sold well.
Also, Lee Ki-ju's Temperature of Language (Malgeulteo) is in headlines again as the book has now sold over 1 million copies. As one of those rare books that suddenly sell well long after initial publication, Temperature of Language has continued to see demand from readers this year even after becoming the bestselling book of 2017. Through this year, it has remained among the top-selling books in the country, flaunting its popularity.

 


Books on communication in demand

 

10_03

 

How Not To Sound Like A Pushover (Hongik Books) is finding extended popularity along with other books that teach readers on dialogue and speech. This particular book has received attention from readers who find it difficult to communicate with other people socially.

 


Boy band photo collection draws great attention from young women

 

10_04

 

Even from the pre-order period, boy idol group Wanna One's book of photos So We Don't Forget Our Memories (artePOP) shot to the top of the comprehensive bestseller list. When looking at the breakdown of consumers of the book, 93 percent were female and 34.8 percent of those who purchased the book were women in their 20s, reflecting the fan base of Wanna One. They were followed by readers in their 30s and 40s.

 

 

〈Monthly Bestsellers〉

 

No.

Title

Writer

Publisher

Genre

1

Pooh Bear, Happiness Happens Every Day

Winnie the Pooh

RH Korea

Poems/Essay

2

Every Moment Was You

Ha Tae-wan

Wisdom House

Poems/Essay

3

How To Respond Smiling To A Rude Person

Jeong Mun-jeong

Gana

Poems/Essay

4

Ji-young Kim Born in '82

Cho Nam-joo

Minumsa

Novel

5

Wanna One: Photo Essay So We
Don't Forget Our Memories

CJ E&M

artePOP

Poems/Essay

6

I Have Decided To Live As Me

Kim Su-hyun

Maumsup

Poems/Essay

7

How Not To Sound Like A Pushover

Naito Yoshihito

Hongik Books

Self Development

8

Temperature of Language

Lee Ki-ju

Malgeulteo

Poems/Essay

9

Miracles of the Namiya General Store

Keigo Higashino

Hyundae Munhak

Novel

10

The Subtle Art of Not Giving a F*ck

Mark Manson

Galleon

Self Development

 

 


Written by Kim Hyun-jung (Brand management team, marketing division at Kyobo Book Centre)

kbbok

Kim Hyun-jung (Brand management team, marketing division at Kyobo Book Centre)

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