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South Korea's December Bestsellers

Aggregate data as of the second week of November

 

2017.12.01

 

Hot from Pre-orders! Mom Studying Self-Esteem

01

Mi-kyung Kim's Mom Studying Self-Esteem saw a wave of interest from prospective readers ever since it became available for pre-orders and after its publication, the book soared to the top of the bestseller list. Word of the book had already spread like wildfire through television shows and lectures and the content itself was enough to attract the interest of many women. Sales breakdowns easily show female readers overwhelmingly outnumber male readers while women in their 30s attributed for 50.4 percent of all readers of the book.

 

Aside this book, Temperature of Language by Kiju Lee, Trend Korea 2018 by Nan-do Kim and Ji-young Kim Born in '82 by Nam-joo Cho enjoyed their extended popularity, sitting near the top of the list.

 

Sales breakdown by gender / age for Mom Studying Self-Esteem

 

 

Male

Female

Total

Under 20

0.2%  

0.2%  

0.3%  

20s

0.5%  

4.0%  

4.5%  

30s

3.7%  

50.4%  

54.1%  

40s

4.6%  

32.1%  

36.8%  

50s

1.1%  

2.5%  

3.6%  

Over 60

0.3%  

0.4%  

0.7%  

All

10.4%  

89.6%  

100%  

 

 

Self-innovation, self-development books surge

As public interest in self-innovation and self-development grows in hand with interest in forecasting the future, readers in their 30s and 40s have been turning to related new publications. Self-development books like Mark Manson's The Subtle Art of Not Giving a Fuck, and Kogure Taichi's Explaining Clearly Without Being Incoherent.

 

02

 

South Korean entertainer Byung-jae Yoo's Book of Jokes Black Comedy rose six steps to 10th place on the bestseller list after Yoo attracted much attention on social media through his unique autographing events. Yoo is a television entertainer, but he has a large fan base thanks to his active communication on social media with fans in their 20s and 30s.

 

 

〈South Korean Top 15 Bestsellers, Second Week of November 2017〉

 

No.

Title

Writer

Publisher

Genre

1

Mom Studying Self-Esteem

Mi-kyung Kim

21 Century Books

Self-development

2

Temperature of Language

Kiju Lee

Malgeulteo

Essay

3

Trend Korea 2018

Nan-do Lee

Miraebook Publishing Co

Economics/Management

4

Ji-young Kim Born in '82
(HardcoverEdition)

Nam-joo Cho

Minumsa

Novel

5

The Subtle Art of Not Giving aFuck

Mark Manson

Galleon

Self-development

6

Remains of the Day

Kazuo Ishiguro

Minumsa

Novel

7

Dignity of Words

Kiju Lee

Hwangso Books

Self-development

8

I'm Quite Good Just the Way I Am

Yu-mi Cho

Hummingbird

Essay

9

Nudge

Richard Thaler,
Cass R. Sunstein

Leaders Book

Economics/Management

10

Byung-jae Yoo's Book of JokesBlack Comedy

Byung-jae Yoo

Viche

Poems/Essay

11

I Have Decided to Live As Me

Su-hyun Kim

Maumsup

Poems/Essay

12

A Lesson in Self-Esteem

Hong-gyun Yoon

Simple Life

Self-development

13

Miracles of the Namiya GeneralStore

Keigo Higashino

Hyundae Munhak

Novel

14

Let Me Eat Your Pancreas

Yoru Sumino

Somy Media

Novel

15

A Lesson in Latin (Foran intellectual, beautiful life)

Dong-il Han

Next Wave Media

Humanities

* Data provided by Kyobo Book Centre

 

 


Written by Hyun-jung Kim (Kyobo Bookstore Brand Management Team)

kbbok

Hyun-jung Kim (Kyobo Bookstore Brand Management Team)

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