South Korea's December Bestsellers Aggregate data as of the second week of November
2017.12.01
Hot from Pre-orders! Mom Studying Self-Esteem
Mi-kyung Kim's Mom Studying Self-Esteem saw a wave of interest from prospective readers ever since it became available for pre-orders and after its publication, the book soared to the top of the bestseller list. Word of the book had already spread like wildfire through television shows and lectures and the content itself was enough to attract the interest of many women. Sales breakdowns easily show female readers overwhelmingly outnumber male readers while women in their 30s attributed for 50.4 percent of all readers of the book.
Aside this book, Temperature of Language by Kiju Lee, Trend Korea 2018 by Nan-do Kim and Ji-young Kim Born in '82 by Nam-joo Cho enjoyed their extended popularity, sitting near the top of the list.
Sales breakdown by gender / age for Mom Studying Self-Esteem
Self-innovation, self-development books surge As public interest in self-innovation and self-development grows in hand with interest in forecasting the future, readers in their 30s and 40s have been turning to related new publications. Self-development books like Mark Manson's The Subtle Art of Not Giving a Fuck, and Kogure Taichi's Explaining Clearly Without Being Incoherent.
South Korean entertainer Byung-jae Yoo's Book of Jokes Black Comedy rose six steps to 10th place on the bestseller list after Yoo attracted much attention on social media through his unique autographing events. Yoo is a television entertainer, but he has a large fan base thanks to his active communication on social media with fans in their 20s and 30s.
〈South Korean Top 15 Bestsellers, Second Week of November 2017〉
* Data provided by Kyobo Book Centre
Written by Hyun-jung Kim (Kyobo Bookstore Brand Management Team) Hyun-jung Kim (Kyobo Bookstore Brand Management Team) |
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