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[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的妈妈 (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children...
  • VOL.59 / 2023.06
[TREND / ONE-LINER QUOTES]

Korean Theatre Director’s Pick

One-Liner Quotes   Korean Theatre Director’s Pick   2023.05.02     The first book I would like to introduce is For Teenagers Asking About Peace and Reunification (Seohaemunjip), by Jung Wook-Sik. Writer Jung is a peace activist that studies a nuclear-free world and peace by establishing a peace network and spreading its values. The illustrations were drawn by illustrator JUNO.I have been making original plays based on history. I believe that you can find grounds for problems that remain unresolved today through history, and find clues for the future. In particular, the division of the Korean peninsula is one of the issues that I want to touch upon as a creator. In this context, this book provides easy explanations about things that we know vaguely about, or have no knowledge of, by starting with a question, “Can we become happier if the two Koreas are reunited?” Being familiar with something or things being obvious...
  • VOL.58 / 2023.05
[TREND / TOPIC]

“Restructuring of Family” Becoming Inevitable

Topic   “Restructuring of Family” Becoming Inevitable   2023.04.03   Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.”   Changes in Gender Norms in Korean Society   Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 – Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and...
  • VOL.57 / 2023.04
[INFORMATION / BEST SELLERS]

3rd Week, February 2023

Best Sellers   3rd Week, February 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.03.13   The best sellers’ list for February reflected Korean readers’ hope for a better future in the new year, including books with keen analysis and wise advice for life. For example, Kim Mikyung’s Life Lesson for those in Their Forties is a book by Kim Mi-Kyung, who has been loved for her insightful advice for readers. The book is like a how-to-advance guide for those in their 40s, reinterpreting age while living in the era of centenarians. Also, Sayno Love, another book about life advice, is a collection of posts that the writer has publicly written since 2000. His property is known to have a net worth of 100 billion won. His pen name, “Sayno,” literally means “Say no” to things that you have believed in so far. While the book is not about the secret to becoming rich, it would be great to start your life anew with his experience-based advice,...
  • VOL.56 / 2023.03
[TREND / BOOK TRIP]

Book Plant

Book Trip   [Celeb’s Book Spot ②] Book Plant Where Book Culture Flourishes   2023.03.13   More cultural spaces are emerging in Korea, centering around local bookstores. “Bookstores in your neighborhood” somehow sounds friendly. For book lovers, local bookstores are a nearby reading space that they can visit at any time at ease. For those that were not interested in books, they are an approachable reading place, which gives them a realization that reading is never something difficult. This month’s article introduces a neighborhood bookstore that is friendly to all, even those who have just begun reading books. Head of Book Plant, Kim So-Yeong set up a local bookstore after she quit working at a broadcast company that she’s been working for 5 years as a newscaster. As she loved reading books, she wanted to open a special bookstore in the neighborhood, hoping that more people would read books in daily life. Following is an introduction to Book ...
  • VOL.56 / 2023.03
[INFORMATION / BEST SELLERS]

3rd Week, January 2023

Best Sellers   3rd Week, January 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.02.20   In January 2023, authors who have diligently performed their role in one field captured Korean readers with their candidly written books. For example, the book I’m Thankful for My Life, written by Kim Hye-Ja, one of the representative actresses in Korea, ranked 1st on the integrated list of best sellers. The book melted the hearts of many readers with truthful stories about her 60 years of life as an actress. Also, former secretary Tak Hyun-Min who served as the protocol secretary to former president Moon Jae-In, met readers with the book Mr. President. The book provides a glimpse into the hidden efforts that Tak had put into during his service through the small episodes related to former president Moon Jae-In as well as stories about all sorts of government events that Tak had organized.Once again, Koreans’ zeal for learning ha...
  • VOL.55 / 2023.02
[INFORMATION / #K-BOOK]

#Travel in Korea

#K-Book   #Travel in Korea KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.02.20   Man of Facts and Woman of Feelings 1. Publication Details   Title | Man of Facts and Woman of FeelingsSubtitle | An Opposite Couple’s One-Month Travel in South KoreaAuthor | Hakgu Jeong, Sukyeong LeePublisher | HappybookmediaPublication Date | 2021-12-13ISBN | 9788998079451No. of pages | 304Dimensions | 150 * 220   2. Copyright Contact   Name | Kwon KyoungokEmail | doheene@naver.comPhone | +82-051-555-9684   3. Book Intro   Since meeting at a newspaper company and getting married, this agile couple have been busy going on road trips - even after their children were born. Always with an excuse of having to see the world, they are travel enthusiasts who have been all over the country and even all the way to Russia on the Trans-Siberian Railroad. Then their dream opportu...
  • VOL.55 / 2023.02
[TREND / EXPORT CASE]

Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
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