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Search word : "Book trailer",   Search result : 9
[TREND / TOPIC]

The Influence and Application of AI Translators on the Publishing Industry and the Import and Export of Copyrights

Topic   The Influence and Application of AI Translators onthe Publishing Industry and the Import and Export of Copyrights   2024.04.01       AI technology is advancing rapidly and transforming the way we work. These technological developments are affecting many areas of our lives, and the publishing industry is no exception. The use of Neural Machine Translation (NMT), such as Google Translate, which emerged in 2017, as well as Naver’s Papago, DeepL, and Microsoft Translator, is growing dramatically, and the publishing industry is joining this technological trend. Its use is expanding from simple business emails to book introductions, copyright marketing materials, subtitles for book trailers, speech-to-text technology, and more. This means that a fundamental shift in working tools and business structures is taking place. This article examines the influence of AI on the publishing industry from an edito...
  • VOL.69 / 2024.04
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[TREND / TOPIC]

Publication Industry’s Response to the COVID-19 Pandemic

Publication Industry’s Response to the COVID-19 Pandemic   2020.07.13     Critique and composer Choi Jung-Woo said in his article “Era of Social Media: What is the Role of Humanities (The Kyunghyang Shinmun, December 18, 2012)” that Twitter and Facebook are referred to as bywords for modern “communication” but are never in the style of “dialogue,” and as such are paradoxically against the communicative function expected of them as “Social Networks.” He argued that Twitter is closer to laying out “testimonies” and that Facebook is more like an “exhibition” than being a platform for communication, and that with the two having more of a “monologue” characteristic, Social Media is having a negative impact on the development of humanities.Seven years and four months later, in his article “Humanities in the era of Social Media: The Gaze of Signs Emerging with Intervention (Giheok Heoui Vol. 504, January 20th, 2020)”, he once again claimed that “Even though t...
  • VOL.24 / 2020.07
[INTERVIEW / KOREAN PUBLISHERS]

A Thousand Hopes

Korean Publishers   A Thousand Hopes The Butterfly Effect: the Wind of Reading Sows Hope in Children   2022.06.07   One of the good habits parents should help their children build is reading. Reading develops a child’s thinking abilities and creativity, which serves as stepping stones to leap towards a greater future. Therefore, it is very important to help children read good books and build a reading habit. A Thousand Hopes is a publisher specializing in children’s books, which has been publishing books with the hope that children will develop the habit of reading and enjoying books. And it has been creating a butterfly effect, where the wind of reading it arouses opens the path for children’s growth full of hope. Following is an interview with Choi Jin, CEO of A Thousand Hopes, which has been a good book friend for children, expanding the horizon of children’s books.   Logo of A Thousand Hopes &...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Gloyeon

Gloyeon Welcome, Gloyeon’s garden is open for everyone   2020.06.01   There is a publisher specialized in picture books. It is Gloyeon, which dreams of opening the window to the world with literature. Making picture books targeting children and teenagers aged between 13 and 18, breaking free from the idea that picture books are reserved for kids, Gloyeon is also the winner of the BIB Golden Apple Award 2019 and Lotte Publishing Culture Awards. Now, let’s take a sneak peek into what Gloyeon has to say.   Logo of Gloyeon   Please introduce us to Gloyeon.   Gloyeon is a publisher that specializes in publishing picture books. Its name means “literature opening the world.” Meanwhile, in terms of operation and management, it is a publisher run by one editor who takes care of all the works. Therefore, I get to do various things - many, by the way, but they also bring me a great sense of accomplishment. Also, as there is no red tape, I can plan and run e...
  • VOL.23 / 2020.06
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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