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[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
[TREND / BOOK TRIP]

An Encounter with Poems that Capture the Wistfulness of an Unfulfilled Youth

Book Trip   [A Trip to Literary Museums ④] An Encounter with Poems that Capturethe Wistfulness of an Unfulfilled Youth Ki Hyung-Do Literary Museum, Gyeonggi-do, Gwangmyeong-si   2024.08.05   It’s always poignant to see things end with their full potential yet to be realized. This is no exception for poets. A poet who died young, before he had even begun to fully pursue his writing endeavor, leaves a sense of wistfulness and sadness in the hearts of all readers of his poetry.In this month’s Book Trip, a city tour inspired by literature, we travel to Gwangmyeong-si, Gyeonggi-do, where poet Ki Hyung-Do spent his childhood. The Ki Hyung-Do Literary Museum, nestled amongst a dense apartment complex, gives city dwellers a moment to breathe in the scent of poetry. There is also a place in nearby Ki Hyung-Do Literary Museum, where you can feel the ambiance of a traditional Korean house and experience the stunning transformation of an abandoned mine. Gw...
  • VOL.73 / 2024.08
[TREND / ONE-LINER QUOTES]

From a Tiny Room to a Funeral Home, and to the Heaven of Magma

One-Liner Quotes   From a Tiny Room to a Funeral Home,and to the Heaven of Magma A Poet’s Pick   2024.08.05   Kim Yu-Tae is a poet and reporter in the Art & Culture Department at Maeil Business Newspaper. He wrote the poetry collection, Nothing Happened Except for That One (Munhakdongne, 2021), and the prose collection about banned books, Bad Books (Geulhangari, 2024).   A Western scholar once wrote that language reveals what has been, and what has not been, and above all, what has “ceased” to exist. Here, the language can be the names of those who once existed, or sometimes the sentences left behind in the form of poetry. In this respect, I have long thought of the posthumous poetry collection as a “rusty mirror” in which the departed tried to find and gaze upon their own self-portrait ahead of time.The poetry of the dead, contemplated in life by those who are no longer with us, is like a letter from the afterlife to the pre...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case   Top 10 World Bestseller of Picture Books:Publisher BookGoodCome   2024.07.01   BookGoodCome is a publishing house established in 2009 by a couple ? writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome!   * K-Book Trends Vol. 10 ? Go to the interview with BookGoodCome   BookGoodCome’s booth at the Frankfurt Book Fair     No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, incl...
  • VOL.72 / 2024.07
[TREND / BOOK TRIP]

People’s Lives Seen Through the National History of Chaos and Turbulence

Book Trip   [A Trip to Literary Museums ③] People’s Lives Seen Through the NationalHistory of Chaos and Turbulence Boseong-gun, Jeollanam-do: The Jo Jung-Rae Taebaek Mountain Range Literature Museum   2024.07.01   Literary museums are the most effective place to deepen your understanding of writers and their works, and to fully appreciate them. This is because they exhibit works in a variety of ways and present writers’ biographies, enabling us to walk into the world of literature with a richer perspective. So, sometimes, a trip to a literary museum is enough to make us more mature readers. In this edition of Book Trip, we traveled to Jeollanam-do, Boseong-gun, the hometown of Jo Jung-Rae, a master of Korean literature and the writer of Taebaeksanmaek (meaning Taebaek Mountain Range)(Hainaim Publishing), the ultimate saga novel. Aside from the pleasure of discovering traces of Taebaeksanmaek around every corner, Boseong-gun has much to offer, as it breathes th...
  • VOL.72 / 2024.07
[INFORMATION / BEST SELLERS]

April Blooms: Bestsellers of the Month

Best Sellers   April Blooms:Bestsellers of the Month     2026.05     Major franchises dominate the majority of South Korea's offline bookstore market. Currently, four major franchises—Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book—are competing in the offline retail sector. Starting with Kyobo Book Centre, which has the largest number of branches, followed by Youngpoong Bookstore, Jongno Books, and Arc N Book, we will examine the top 10 best-selling books.   In our previous issue, we examined the bestsellers at Kyobo Book Centre. For our May edition—the third installment of our offline bookstore analysis—we focus on the bestseller list from Jongno Books for the first week of April. Taking the top spot at Jongno Books this week is Project Hail Mary, published by RHK (RH Korea). This surge in popularity is directly linked to the cinematic release of the film adaptat...
  • VOL.94 / 2026.05
[INFORMATION / NEW BOOKS]

How close are we, and how far apart?

New Books   How close are we, and how far apart?     2026.04     Kim Yeon-su, Hirano Keiichiro, Nearby World (2026)   Nearby World, a collaborative project planned and written by Kim Yeon-su and Hirano Keiichiro, prominent novelists representing Korea and Japan, has been published. Nearby World is the first installment of the Cross series, in which two authors living in different languages and cultures select a theme, in this case, ethical dilemmas, and each complete a work to be bound into a single volume. Author Kim Yeon-su explains that the term ethical is not a binary distinction between right and wrong, but rather an attitude of contemplating each person's own truth and sense of rightness within events where the desires of countless humans are intertwined. The volume includes Kim Yeon-su's Our Failure followed by Hirano Keiichiro's The Decisive Moment, concluding w...
  • VOL.93 / 2026.04
[INFORMATION / K-BOOK MAP]

Where Literature Dwells - Bridging the Past and Present of Korean Literature through Its Museums -

K-Book Map   Where Literature Dwells- Bridging the Past and Present of Korean Literature through Its Museums -     2026.04     Literary museums dedicated to specific writers hold profound significance. They serve as cultural archives that reveal the various elements behind the birth of a literary masterpiece. Numerous such museums operate across Korea today. Among them, we would like to introduce three locations selected for their historical and regional balance: the Yun Dong-ju Literature Museum in Seoul (Yun Dong-ju: 1917–1945), the Pak Kyongni Literature Park in Wonju, Gangwon-do (Pak Kyongni: 1926–2008), and the Na Tae-joo Pulkkot Literary House in Gongju, Chungnam (Na Tae-joo: 1945–). Yun Dong-ju was a poet who focused on self-reflection and maintaining a human conscience despite the oppression of the colonial era. Pak Kyongni was a novelist who gave form to the turbulence of modern Korean history thr...
  • VOL.93 / 2026.04
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