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[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.46 / 2022.05
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / SPECIAL PROJECT]

The Warmth of Science and Life by Professor Choi Jae-Cheon

Special Project   [Korean Scholars ③] The Warmth of Science and Life byProfessor Choi Jae-Cheon Touching ecosystem of human sustenance, reasoning, and coexistence   2022.03.07   From the time the world was built till now, the life forms on Earth have coexisted with human beings. Animals and diverse creatures have breathed the same air as humans and created an ecosystem on the Earth. Many scientists have studied society and its patterns formed by natural beings. In many cases, the traits and features of the natural ecosystem became inspirations to people. Professor Choi Jae-Cheon is one of the few Korean researchers who is active internationally in this field of work. He is recognized in Korea and the world for his studies on diverse types of animals and quality columns published in renowned media outlets. He even worked as an Editor-in-chief for the Encyclopedia of Animal Behavior published in 2019, an animal encyclopedia composed of 4 books and ...
  • VOL.44 / 2022.03
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon – a beloved writer among Korean readers – grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, ...
  • VOL.45 / 2022.04
[TREND / TOPIC]

“Illness Narratives” A Detailed Reflection of our Society

Topic   “Illness Narratives”A Detailed Reflection of our Society   2022.02.14   The center of our body is not the heart.It’s the spot we feel pain when we are sick.   This is a phrase from the poem I, Stand There written by Park No-Hae. In fact, we all get restless even when a small spinule is stuck under the fingernail. Needless to say, if we feel pain in some area of our body, that spot becomes the center of our body, getting all the focus. Every human being sometimes gets sick to a different degree. Even for someone who has never caught a cold, there must be a time they get sick due to perhaps aging, which is a natural process for our body. It is not a curse word, but all human beings have no choice but to go through sickness and healing, and through which, they gradually grow into a mature person. (could be harmed, of course.) In that process, the sickness, or disease, at the center of your life creates a story of its own kind that is often made into ...
  • VOL.43 / 2022.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.04.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.45 / 2022.04
[TREND / SPECIAL PROJECT]

Deep Insights into the World from the Great Scholar Lee O-Young’s Viewpoint

Special Project   [Korean Scholars ➁] Deep Insights into the World from the Great ScholarLee O-Young’s Viewpoint A creative life led by the trinity of reading, writing, and thinking   2022.02.14   A well-educated individual is called a scholar. Today's intellectual, professor Lee O-Young is a representative figure as a scholar. A literary critic, journalist, professor, and the first minister of culture, Lee O-young left a strong impression when he first appeared in the literary world. When he was a university student, literary pieces of Yi Sang, now known as a revolutionary writer, were not welcomed. Professor Lee drew attention in the literary world by announcing Theory on Yi Sang, which interprets Yi Sang's pieces from a new perspective. When authoritarianism was at its peak, he harshly criticized peers who idolized existing literary circles in a publication celebration. His criticism was written as an article Destruction of an idol and was published on a pa...
  • VOL.43 / 2022.02
[TREND / EXPORT CASE]

China Export Case

Export Case   China Export Case Online advertisement and strong sales of children's books during the pandemic   2022.02.14   Recently, I visited an exhibition held in the National Fold Museum of Korea on “Our Lives Beyond Epidemics.” From the period of the Three States, Goryeo, the Joseon Dynasty, to the modern and present-day, epidemics have always been a part of Korean history. Diseases that emerged from wars, changes in the natural environment, or foreign sources have made life miserable for people. Maybe it was our ancestors' persistence to get over hardships that led us to live a life today, accumulating all the knowledge on overcoming challenges. Even in the present day, human beings defeated pandemics several times. However, the recent one caused by COVID-19 neutralized our pride in cutting-edge science and technology. The pandemic has lingered for more than three years now, and this may be the sign that it is time for us to coexist with diseases.For the...
  • VOL.43 / 2022.02
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.03.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA        ...
  • VOL.44 / 2022.03
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