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[TREND / EXPORT CASE]

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide   2019.08.05   South Korea's National Institute of Ecology operated by the country's Ministry of Environment calls itself 'another little Earth' with its exhibits of various plants and animals from countries around the world, including South Korea. The institute also publishes a diverse range of books on the environment for everyone from children to experts. Recently, the institute exported publishing rights of 13 books to Vietnam and Turkey, and some of them have already been translated and introduced to the local markets there. This year, seven books including The Facts Within the Fairy Tales: Aesop's Stories of Nature will be released in Vietnam, while another called Exploring the World of Ant will be sold in Turkey. K-Book Trends spoke with the institute's publishing arm, NIE PRESS, to hear about the agency's book export cases and their passion for content.      ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN AUTHORS]

Author Kang Gyeong-su

Author Kang Gyeong-su In hopes his honest stories will reach readers   2019.11.04   The book The Stories Shouldn't Be True (Sigong Junior) was awarded a Ragazzi Award for non-fiction at the 2011 Bologna Children's Book Fair. This book, like its title, calmly tells the horrific story of some children's situations that seem like lies but are happening in reality. Explaining the motive behind the book, the author said he was incredibly shocked one day while watching a documentary to find children in terrible situations in other parts of the world that was beyond his imagination. K-Book Trends met with author Kang Gyeong-su who was compelled to tell their stories in a book.After making his name known as a picture book author through The Stories Shouldn't Be True, Kang has been continuously working on picture books, and from 2017, he has been publishing his Code Name (Sigong Junior) series. The Code Name series is a spy series loved by both children and their parents and ...
  • VOL.17 / 2019.11
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[EVENT / LET'S TRY]

An Offbeat Trip to Jeju Island

Let’s Try   An Offbeat Trip to Jeju Island   2023.08.07   [Event]   Let’s Try introduces various useful, practical books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   The Best Jeju Trip- Written by Jang Eun-Jung, published by Vitabooks     The best Jeju travel guides written by a travel curator.Take a trip to Jeju Island like no other!   Jeju Island is one of Korea’s most popular tourist destinations for its splendid natural scenery and various things to enjoy. The Best Jeju Trip is a travel guide for travelers to find the newest information about the island more easily and conveniently. It is a compact guide featuring all the travel spots the writer has curated, covering various themes like the Jeju ocean, mountains, exhibitions, and exper...
  • VOL.61 / 2023.08
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.09.09   Fantasy Fixer 1. Publication Details Imprint | BIR Publishing Co., Ltd.Title | Fantasy FixerAuthor | Kang MinjeongIllustrator | Kim ReahyeonGenre | children’s storyFormat | 130×190Binding | Hard coverPages | 232pagesISBN | 9788965483755   2. Contact Name | Claire YangPhone |  +82-2-515-2000Email | claire@bir.co.krURL | http://bir.co.kr/   3. Marketing Information Keyword | children’s fiction; fantasy fiction; mysteryTarget Readership | age 6 to 12   4. About the Author Author - Kang MinjeongKang Minjeong made her debut as a writer with Fantasy Fixer and Fantasy Fixer 2: Suspicious Creator. Illustrator - Kim ReahyeonKim Reahyeon previously wrote A Litter Bit of Change and illustrated Cleaning Out My Wardrobe on Weekends.   5. About the Book Winner of No.1 Marshmallow Fi...
  • VOL.15 / 2019.09
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[REPORT / COLUMN]

Where Korean readers meet books (3)

Where Korean readers meet books (3) Libraries transform into cultural spaces   2017.11.01   Bookstores and libraries globally have been attempting to transform themselves. These locations are no longer places for people to just read or buy books, but spaces where visitors can enjoy culture, various events and take some time to stretch their legs. Reading books is often compared to traveling different worlds and this month's webzine looks at three special libraries that all strive to become cultural spaces with unique themes.     1. Science and books come together at KAOS Bookpark     Jen Campbell, author of Bookshop Story says early on in her book, "Bookstores are time machines, spaceships, story makers, secret keepers, dragon tamers, dream catchers, fact finders and safe places." The author of this article would like to say the following about the bookpark to be introduced. "Bookparks are analog-form spaces consisting of books, bookcases, comfortabl...
  • VOL.6 / 2017.11
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
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