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The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon – a beloved writer among Korean readers – grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, ...
  • VOL.45 / 2022.04
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in Japan

Export Case   Successful Import Case of Korean Literature in Japan Publishing status of translated Korean literature   2022.03.07   Hayakawa Publishing has been translating and publishing original novels of Korean dramas that succeeded in Japan since the mid-2000s. For example, we published Physician Janggeum (Greenboat Magics) by Kim Sang-Hyeon in 2004 and Seodongyo (Knowledge Smith) by Jung Jae-In and Kim Young-Hyun in 2006. We have been selling novels of successful Korean history and romance dramas in Japan to Japanese K-drama fans.Then, the mega-hit of Kim Jiyoung, Born 1982 (Minumsa Publishing) by Cho Nam-Joo in 2018, and Almonds (Changbi Publishers) of Sohn Won-Pyung in 2019 worked as a game-changer in the overseas literature market in Japan, transforming and expanding it. These two books were also massively popular in Korea and highly appraised, with fun storylines. So, the reason behind their popularity in Japan can be largely put to two a...
  • VOL.44 / 2022.03
[TREND / TOPIC]

“Illness Narratives” A Detailed Reflection of our Society

Topic   “Illness Narratives”A Detailed Reflection of our Society   2022.02.14   The center of our body is not the heart.It’s the spot we feel pain when we are sick.   This is a phrase from the poem I, Stand There written by Park No-Hae. In fact, we all get restless even when a small spinule is stuck under the fingernail. Needless to say, if we feel pain in some area of our body, that spot becomes the center of our body, getting all the focus. Every human being sometimes gets sick to a different degree. Even for someone who has never caught a cold, there must be a time they get sick due to perhaps aging, which is a natural process for our body. It is not a curse word, but all human beings have no choice but to go through sickness and healing, and through which, they gradually grow into a mature person. (could be harmed, of course.) In that process, the sickness, or disease, at the center of your life creates a story of its own kind that is often made into ...
  • VOL.43 / 2022.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.04.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.45 / 2022.04
[INFORMATION / BEST SELLERS]

2nd Week, February 2022

Best Sellers   2nd Week, February 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.03.07   As of February 2022, Korean readers seem to be reading books of various genres, ranging from science to humanities, self-help, and business. Among the top 10 bestsellers jointly announced by four major online bookstores in Korea, three were fiction. The Book Uncanny Convenience Store (published in April 2021) and Dollagoot Dream Department Store (first volume published in July 2020, second volume published in July 2021) have been chosen by Korean readers ever since their publication. In particular, in the case of Dollagoot Dream Department Store, the compilation edition of the two volumes has also become a bestseller, proving its massive popularity. Also, Welcome to Bookstore Hyunamdong is a newly published title in January this year, but has been largely appraised by many readers. Moreover, as a winner of the e-book publication project led by Br...
  • VOL.44 / 2022.03
[TREND / BOOK TRIP]

Art Library Of Uijeongbu

Book Trip   [Beautiful Library in Korea ①] Art Library Of Uijeongbu A Public platform serving as both library and art gallery   2022.02.14     Recently, libraries that offer more than reading experiences have been springing up across the country. Art Library of Uijeongbu, opened in November 2019, combined the different areas of library and art gallery, boasting a great deal of beauty and practicality both in the exterior and interior of the building. The library plays the roles of not just a library but an art gallery in Uijeongbu city which hasn’t run its own art gallery before. The opening was great news for residents longing for cultural infrastructure. When searching for art reference materials, residents were often reliant on reading rooms in art museums such as the National Museum of Contemporary Art, where lending and accessing books were challenging. But, the opening of the Art Library of Uijeongbu now allows anyone to borrow ...
  • VOL.43 / 2022.02
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[INFORMATION / INFO]

Winners of the 2022 Bologna Ragazzi Award

Info   Winners of the 2022 Bologna Ragazzi Award Summer and Father’s big hands   2022.03.07                     Two Korean picture books were chosen as the winners of this year’s Bologna Ragazzi Award in Fition and Non-Fition categories at the Bologna Children’s Book Fair scheduled to be held from March 21 to 24.Author Suzy Lee’s Summer (BIR Publishing Co., Ltd.) won in the Fiction 2022-Special Mention category and THE YULU LINEN (Bear Books Inc.) was claimed the first place in the Fiction 2021-Special Mention category. Also, author Choi Deok-Kyu’s Father’s big hands (YUN Edition) was selected as the winner in the Non-Fiction 2022-Special Mention category.   * Go to K-Book Trends Vol. 37 – Interview with writer Lee Suzy* BOLOGNARAGAZZI AWARD - ALL THE 2022 WINNERS    
  • VOL.44 / 2022.03
[TREND / EXPORT CASE]

The Korean Book Importing Success Story of AST, a Russian Publisher

Export Case   The Korean Book Importing Success Story of AST, a Russian Publisher The Weakest Spirit in the World by Kim Dong-sik   2022.01.03   The story behind the Russian edition of The Weakest Spirit in the World (Yodabooks) by Kim Dong-sik is not very common for a commercial publisher. Still, I hope it could help small and niche imprints that prefer building long-lasting relations with their readers to a hit-and-run strategy.   Cover of The Weakest Spirit in the World, Russian edition     At Lingua, we predominantly publish textbooks, dictionaries, etc., for those learning foreign languages. In late 2016, our first Korean textbook came out to test our hypothesis and became a huge success, so we devised a concise publication strategy for this language. To our great surprise, few Korean literary translations were published at the time. We decided to exert ourselves as learning the language als...
  • VOL.42 / 2022.01
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