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[TREND / EXPORT CASE]

Korean Literature in the American Market

Export Case   Korean Literature in the American Market   2024.04.01   I began translating Yun Ko-eun for a literary translation workshop in 2015, as an undergraduate at Princeton University. Little did I know at the time that ten years later, I would still be translating Yun’s work. The Disaster Tourist (Minumsa), her first novel to be published in English, came out with Counterpoint Press in 2020. Her short story collection Table for One (Munji Publishing)?Yun’s debut publication, which was released in Korea in 2008?will come out in English with Columbia University Press in April of this year. I’m now working on a third book translation of Yun’s forthcoming novel Art on Fire (EunHaeng NaMu Publishing), and I hope to continue working with her for years to come.   Korean (left) and English (right) covers of The Disaster Tourist     The publication timeline for ...
  • VOL.69 / 2024.04
[TREND / BOOK TRIP]

The World Grows in the Wait

Book Trip   [Into the Book ⑨] The World Grows in the Wait Seoul Station and Palaces: Walking Tour of Seoul’s Traditional Landmarks   2024.04.01   The Seoul Kid       There are a lot of people waiting for something in the (Seoul Station) square.The homeless uncles, lady ‘Guichani,’ people from churches,and even the officers from the police district are waiting for something.     The essence of waiting is to attune yourself to the other person’s time. Waiting for the person’s arrival, the heart, or happiness is all centered on the other person. Park Young-Ran’s novel, The Seoul Kid (Woorischool), captures how two brothers grow through their waiting for Iron Man through the eyes of a boy. Two brothers, aged 10 and 18, await the “Iron Man” who left them behind. When the older brother gets tired of waiting and sets out to find him himself, the younger b...
  • VOL.69 / 2024.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2026.01.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.90 / 2026.01
[INFORMATION / BEST SELLERS]

Moving Into the Final Stretch of 2025

Best Sellers   Moving Into the Final Stretch of 2025 Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of November, 2025   2025.12.01   As November set in, temperatures began to drop abruptly, and daily swings became sharper. However, it isn’t the weather alone that signals winter’s approach. Bookstores began displaying Christmas ornaments and calendars for 2026, with next year’s planners quietly reminding readers that the end of 2025 is just around the corner. Around this time of year, bookstores always take on a distinctly wintery, year-end atmosphere.This shift was equally evident in the bestseller lists. Literature, which had long dominated the rankings, has retreated, while books forecasting trends for 2026 - already strong in October - continue to gain momentum. Riding the unusual boom in the Korean stock market, investment titles such as PS4’s Meta-Cognition Investing Method and Trend Following with Large-Caps also climb...
  • VOL.89 / 2025.12
[TREND / ONE-LINER QUOTES]

Why We Read Fiction

One-Liner Quotes   Why We Read Fiction Pharmacist’s Pick   2024.04.01   Park Hool-Ryung is a pharmacist and writer who runs “A Bookstore That Is Yet Dependent.” With the goal of “Book & Fun,” which means that the fun of reading books shouldn’t be missed, the writer grows with readers and customers. (Instagram: @a_dok_bang)   Most countries in the world today are deeply concerned about their aging populations. It is ironic that while we are living in an era of prosperity, benefiting from industrialization and advanced technology, the number of young people who will take the lead in the country is shrinking. This is also true for Korea, a country with a rapidly aging population. This often leads to conflicts between the young and the old, as they have different goals. This uncomfortable reality makes me wonder what it would be like if it were fiction. The world of fiction either nakedly shows reality or distorts it. This is why we r...
  • VOL.69 / 2024.04
[TREND / KNOWLEDGE]

Recent Status of Korean Webnovels

Knowledge   Recent Status of Korean Webnovels   2024.04.01         The size and the current status of the market   The webnovel industry, which was officially recognized in 2013 with the NAVER Webnovel Contest, has nearly doubled every year since then - expanding to a market worth 1 trillion won by 2024. It has firmly established itself as one of the pillars of the Korean content market alongside webtoons. Media mixing is actively taking place through the content value chain centered on Kakao and Naver, and this potential has attracted many creators to take on the challenge of writing webnovels full of dreams.According to the “2022 Status Survey of the Webnovel Industry” published by the Publication Industry Promotion Agency of Korea (KPIPA) in 2023, the number of webnovel users in Korea was estimated at 5.87 million, and th...
  • VOL.69 / 2024.04
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surrounded ...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.12.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.89 / 2025.12
[TREND / SPECIAL PROJECT]

For Planet Earth, Where We Coexist

Special Project   [Book × Animal] For Planet Earth, Where We Coexist   2024.03.11     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     The vegetarian diet is a decision for animal rights and the environment   Vegetarian Diet and Animal Rightsfor Future Generation     It doesn’t seem that long ago that the curriculum for students in Korea started covering animal rights. Especially in a country that went through a period of famine, animals were just a source of foo...
  • VOL.68 / 2024.03
[INFORMATION / NEW BOOKS]

Korean Gardens by Your Side

New Books   Korean Gardens by Your Side Learning the aesthetics of reflection from Korean gardens   2025.11.03                 When we think of a garden, we often imagine a well-tended flower bed or a space where trees are neatly planted. However, only by stepping outside that narrow frame can we truly begin to encounter the diverse faces of the Korean garden. A garden is not just a space to be cultivated - it is where the human heart resides. Its meaning changes with the mind of the person who tends it and the generational background.   “Within a garden lie traces of the heart that reach beyond mere scenery.” - from the book   Just as we can understand why Yoon Seon-Do, disheartened by the world that failed to recognize him, built a lavish garden at Seyeonjeong on Bogildo Island, and how the small gate and modest pond of Toegye Yi Hwang’s Dosan ...
  • VOL.88 / 2025.11
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