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[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[TREND / TOPIC]

Seoul International Book Fair 2020

Seoul International Book Fair 2020 New Attempts and Experiments in the Era of COVID-19   2020.12.07   Official poster of the Seoul International Book Fair   Early this year, the Seoul International Book Fair organizers had been busy preparing for the next fair set to be held in June as usual. However, as the first big wave of the pandemic crisis hit Korea in February and persisted into March and April, most cultural art events that amass a big audience had to be canceled or postponed until the second half of the year. As such, the SIBF could not be held in June, as unforeseeable circumstances curtailed the freedom of movement. It was also difficult to predict how the situation would change, so taking the event's original form and plans was a high risk. The Seoul International Book Fair 2020 had no other choice but to take on a new challenge. Physical isolation, non-contact, and online platforms accelerated the changes and made the Book Fair think of a new para...
  • VOL.29 / 2020.12
[INTERVIEW / KOREAN AUTHORS]

Dr. Oh Eun-Young

Korean Authors   Dr. Oh Eun-Young Korea's favorite mentor, helping everyone grow with her warm messages   2022.05.02   Dr. Oh Eun-Young, a psychiatrist who gives magically fitting solutions to a situation, is often referred to as Korea's favorite mentor nowadays. Dr. Oh is also an active writer. Since her books can help people get clear answers when not able to consult directly, Dr. Oh's writings are valuable to many. Dr. Oh's books are effective prescriptions to people living in the current era as she sometimes blatantly denounces and other times gives words of comfort when people ask for advice on everyday worries and issues. Dr. Oh writes books to give people a helping hand to grow mature as they walk the long and weary life journey. We had a chance to interview her.     Please say hello and introduce yourself to the readers.   Hi everyone. I am Dr. Oh Eun-Young. From golden children (geumjjogi, a name used to call childre...
  • VOL.46 / 2022.05
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Sang-Wook

Korean Authors   Writer Kim Sang-Wook A recommendation for a science book that all can enjoy, while retaining its essence   2022.01.03   Regardless of the sector, it is meaningful to lower the entry barrier to make it more accessible and give a sense of closeness to the general public. Books are great enablers in those efforts. It goes the same for science, which people often find challenging to approach. Let's suppose science is made more accessible and friendly through writings that take different approaches, closing the distance. In that case, people will find it fun to read science books. This is what writer Kim Sang-Wook tried as he broadens the horizon of science books based on his public awareness.     Would you please introduce yourself to the readers?   Hi, I am Kim Sang-Wook, a physicist. It is an honor to get an interview with K-Book Trends. I saw it as an excellent opportunity to let readers in other countries learn about Korean...
  • VOL.42 / 2022.01
[EVENT / IMAGE OF K-BOOK]

Work-Life Balance: Your Guide to Sustainable and Healthy Hobby

Image of K-Book   Work-Life Balance: Your Guide to Sustainable and Healthy Hobby     2026.04     Poll results for “What do you feel most defines Korean workplace culture?”   The question for this issue was: “What do you feel most defines Korean workplace culture?” The most selected response, chosen by 36.3% of participants, was "Flexible Work / Work-Life Balance (Warabel)." Work-life balance has been a major talking point in the Korean labor environment. Responding to this, Korean workplace culture has been shifting since the COVID-19 pandemic toward reducing after-work gatherings (hoesik) and prioritizing personal time to ensure a healthy balance. Consequently, an increasing percentage of office workers are dedicating their time after work to pursuing hobbies or acquiring new knowledge.   Runner Imba (Yoo Mun-jin), You Are a Runner Too, Ed...
  • VOL.93 / 2026.04
[INFORMATION / NEW BOOKS]

Snowstorm

Snowstorm   2021.05.03                           A new book by Kang Kyung-soo, the winner of the Bologna Ragazzi Award, Snowstorm. ‘Snowstorm.’ It is a name of a polar bear with white, glittering fur who was born on a day when a snowstorm hit. The north pole is getting warmer every year. As Snowstorm could not hunt out in the ocean as the glaciers melted, he had no choice but to head down to a village to find food.? “You bad polar bear!” But the humans threw rocks and pointed their guns at Snowstorm. Snowstorm searched for food in trash cans where people could not find him. And in a trash can, he found “Panda,” who was beloved by the villagers. Snowstorm made the decision of a lifetime, to “survive.” A new work of Kang Kyung-soo, a charming storyteller who has captured the heart of many young readers. “We sometimes have to ...
  • VOL.34 / 2021.05
[INTERVIEW / KOREAN AUTHORS]

Writer So-yeon Park

Korean Authors   Writer So-yeon Park   2022.01.03     Please introduce yourself to our readers.   Hello, my name is So-yeon Park. I write and offer lectures for people who work. I have written various books including High Performers Know How to Stay Simple: Working Habits of Top Performers (GILBUT Publishers) and I am also the CEO of Mentor Grace.   Why did you become a writer?   I came to a turning point and asked myself whether I would like to move forward after 12 years of working for a company. My answer to the question previously would have been to stay at work without question, but when I was given the choice, I started to feel that I didn't want to be doing this for the next 5, 10, 20 years. So I wondered what kind of business I would be able to start without any capital, and then I thought that writing something and giving lectures based on the content would work out fairly well - that is why I became a writer.   Do you ha...
  • VOL.42 / 2022.01
[INTERVIEW / KOREAN AUTHORS]

Writer Yoo Eun sil

Korean Authors   Writer Yoo Eun sil   2022.01.03     Please introduce yourself to our readers.   Hello, this is Yoo Eun sil, a chidren’s book writer. I am forty eight this year. It's been 23 years since I started writing books. It’s been 16 years since I published my first book.   What do you think children’s book writers are?   "They should be on the children’s side." I don’t think children’s book writers should be neutral. For example, there are writers that talk about the difficulties of parenting. They submit those books for competition. Being in a position to complain about the grievances of adults - I don't think it's children's literature.   My Doksan-dong       How was your childhood?   I lived on the outskirts of Seoul in the 1980s, in Doksan-dong. There were small businesses between residential areas. That was my neighborhood. My friends' parent...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

2nd Week, February 2021

2nd Week, February 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.03.08   When we look at the top 10 bestsellers analyzed by major online bookstores in Korea for the second week of 2021, half of them were from Economics & Business Administration. This implies that it has not lost its strong influence in the Korean book market. For example, My First Investing Lesson Vol 1, 2 scored high from the moment of its pre-order period. Investor Kim Jung-Hwan, the writer of this book, is a major value investor in Korea. He has been gaining public fame across the nation, which is well-reflected in his Youtube performance of recording 450K subscribers in 5 months. The book turned into an issue in the market as the news spread that he has put secrets to investment, which he said he only taught his daughter, in two volumes of a book rather than in a video. While books about economics and business administration are at the center of the bestsellers, th...
  • VOL.32 / 2021.03
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