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Search word : "COVID-19",   Search result : 204
[TREND / BOOK TRIP]

Subscription Models of Local Bookstores

Subscription Models of Local Bookstores The “Extra Special” Service Provided by Local Bookstores   2021.05.03     Local bookstores are making colorful and fresh changes. From mere bookstores that sell books, they are transforming to become cultural hubs that represent the culture and art in their region. With large and small gatherings such as book clubs and transcription meetings, local bookstores serve as the main gathering spots in their neighborhoods. They are also loved as cultural complexes that run unique cultural art events such as exhibitions and music concerts. However, the situation local bookstores are going through nowadays is not as good as it used to be due to the pandemic. Bookstore managers have been mulling over how to break through the challenging time, and one solution they came up with was adopting a subscription model. Let’s take a look at some of the fine books and the “extra special” service that local bookstores have introduced.   Hopi...
  • VOL.34 / 2021.05
[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.07.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.36 / 2021.07
[TREND / SPECIAL PROJECT]

K-Education

K-Education Education in Korea ? a country of talented people   2021.03.08     According to the statistics announced by Korea Statistics in 2021, the Republic of Korea is a relatively small country (107th place in the size of the national territory, 208th place in population). However, it always astounds the world with outstanding national characteristics and unique capabilities exhibited by its people. Not only do Koreans win awards at international contests where talented people from all around the world compete against each other, but there are also prominent Korean figures that perform exceptionally in the global arena, such as the UN Secretary-General, athletes, and scholars. And indeed, the so-called "K-education" is the greatest contributor behind such achievements. Koreans have an extraordinary passion for education. The "duty of education," where one has to guarantee at least the minimum level of education for their child, is designated as one of...
  • VOL.32 / 2021.03
[TREND / EXPORT CASE]

Cases of education materials developed and distributed for overseas Korean learners

Cases of education materials developed and distributed for overseas Korean learners   2021.03.08     Development of various educational materials for learning Korean customized for different purposes and levels   The demand for learning Korean overseas is growing steadily with the spread of the Korean Wave across the world. While various education materials for Korean learners are under development, this article introduces the best materials made by the King Sejong Institute Foundation, the representative organization contributing to the spread of Korean language and Korean culture.   Sejong Korean, Sejong Korean Conversation, Sejong Korean Conversation Workbook   Sejong Korean Vol. 1-8 is an integrated series developed to help people understand Korean culture while improving their overall Korean skills (speaking, li...
  • VOL.32 / 2021.03
[TREND / BOOK TRIP]

Bookstores that Create Books and Culture

Bookstores that Create Books and Culture Places matured by books, for books, and with books   2021.03.08     Publishers and bookstores might be different in that publishers “make books” while bookstores “sell books,” but the common attribute of the two is that they give joy and helpful knowledge to people through books. This is the medium that connects publishers and bookstores, while it is a gift for readers. Meanwhile, the solidarity between independent publications and bookstores is notably stronger than any other. They contribute greatly to the spread of the cultural trend that respects individuals’ preferences, and unique characteristics as independent publications set the stage for their stories to be heard, and independent bookstores mature with their own unique color.As such, as the two pursue a common goal, more bookstores are carrying out publishing at the same time. Some of them publish books or magazines that embody the bookstore’s unique color. Some o...
  • VOL.32 / 2021.03
[INTERVIEW / KOREAN PUBLISHERS]

A Thousand Hopes

Korean Publishers   A Thousand Hopes The Butterfly Effect: the Wind of Reading Sows Hope in Children   2022.06.07   One of the good habits parents should help their children build is reading. Reading develops a child’s thinking abilities and creativity, which serves as stepping stones to leap towards a greater future. Therefore, it is very important to help children read good books and build a reading habit. A Thousand Hopes is a publisher specializing in children’s books, which has been publishing books with the hope that children will develop the habit of reading and enjoying books. And it has been creating a butterfly effect, where the wind of reading it arouses opens the path for children’s growth full of hope. Following is an interview with Choi Jin, CEO of A Thousand Hopes, which has been a good book friend for children, expanding the horizon of children’s books.   Logo of A Thousand Hopes &...
  • VOL.47 / 2022.06
[INFORMATION / BEST SELLERS]

3rd Week, May 2021

3rd Week, May 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.06.07   A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ l...
  • VOL.35 / 2021.06
[INFORMATION / #K-BOOK]

#Celebrity’s Essay

#Celebrity’s Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.06.07   It’s Not Over Yet 1. Publication Details   Title | It’s Not Over YetAuthor | Kim YeonkoungPublisher | kayun Publication Date | 2021-03-12ISBN | 9788968970870No. of pages | 280Dimensions | 140 * 210   2. Copyright Contact   Name | Kang HunEmail | 2001nov@naver.comPhone | +82-2-858-2217   3. Book Intro   A world-class volleyball player whose top-level skills are acknowledged by everyone, Kim Yeon-koung has created a sensation in the Korean volleyball world with her overwhelming performance in attack and defense, which is made possible by her outstanding physical attributes. Kim has captivated people with her witty talk and girlish charm. This book talks about how Kim Yeon-koung has been able to grow into the only global star in the history ...
  • VOL.35 / 2021.06
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.35 / 2021.06
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