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Search word : "Pandemic",   Search result : 200
[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.07.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.36 / 2021.07
[TREND / SPECIAL PROJECT]

K-Education

K-Education Education in Korea ? a country of talented people   2021.03.08     According to the statistics announced by Korea Statistics in 2021, the Republic of Korea is a relatively small country (107th place in the size of the national territory, 208th place in population). However, it always astounds the world with outstanding national characteristics and unique capabilities exhibited by its people. Not only do Koreans win awards at international contests where talented people from all around the world compete against each other, but there are also prominent Korean figures that perform exceptionally in the global arena, such as the UN Secretary-General, athletes, and scholars. And indeed, the so-called "K-education" is the greatest contributor behind such achievements. Koreans have an extraordinary passion for education. The "duty of education," where one has to guarantee at least the minimum level of education for their child, is designated as one of...
  • VOL.32 / 2021.03
[TREND / BOOK TRIP]

Bookstores that Create Books and Culture

Bookstores that Create Books and Culture Places matured by books, for books, and with books   2021.03.08     Publishers and bookstores might be different in that publishers “make books” while bookstores “sell books,” but the common attribute of the two is that they give joy and helpful knowledge to people through books. This is the medium that connects publishers and bookstores, while it is a gift for readers. Meanwhile, the solidarity between independent publications and bookstores is notably stronger than any other. They contribute greatly to the spread of the cultural trend that respects individuals’ preferences, and unique characteristics as independent publications set the stage for their stories to be heard, and independent bookstores mature with their own unique color.As such, as the two pursue a common goal, more bookstores are carrying out publishing at the same time. Some of them publish books or magazines that embody the bookstore’s unique color. Some o...
  • VOL.32 / 2021.03
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.35 / 2021.06
[TREND / EXPORT CASE]

Export Cases of Language Books Developed in Korea

Export Cases of Language Books Developed in Korea   2021.02.08       It is not an exaggeration to say that most language books developed in Korea are focused on English education and that most of the exported books are English books for children and elementary schoolers. Language books made in Korea consist of multiple series and are categorized into different age groups and levels, not to mention the content and services provided alongside them. However, no matter how good the books are organized in the demanded style of overseas buyers and consumers, it is difficult for them to end up signing a sales contract.Yet, there are still many cases where language materials made in Korea are exported to other countries. It is thanks to several distinct characteristics they have that they have such strong competitiveness. In the 1980s, there were not many language books solely made by Korean publishers, and in most cases, they imported or processed those of famous overseas...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN PUBLISHERS]

JECHEOLSO Publishing House

Korean Publishers   JECHEOLSO Publishing House A place where stories beneficial to our lives are born in the right season   2022.04.04   “Just right” means that there is something that is neither too much nor too little of a certain standard, condition, or degree. So, being “just right” in a way that satisfies these conditions is a difficult and knotty challenge. The name JECHEOLSO Publishing House, introduced in this interview, means “just the right season” in Korea. Like seasonal food is good for your health; this publisher hopes to deliver good stories of the “right season” to its readers. Following is an interview with Kim Tae-Hyung, head of JECHEOLSO Publishing House, a single-person publishing company that vividly shows its own color and goes beyond the limitations of its kind with the power of solidarity.   Logo of JECHEOLSO Publishing House     Please introduce JECHEOLSO Publishing House to people in th...
  • VOL.45 / 2022.04
[INTERVIEW / KOREAN PUBLISHERS]

Changbi Publishers

Korean Publishers   Changbi Publishers The Unfathomable Depth of Beauty   2022.03.07   We all have our own stories that have made us who we are today. Here, Changbi Publishers has a long-established history and tradition, and the publisher has become the way it is now through countless transitions. As it always rose amid severe government oppression, Changbi Publishers was able to keep expanding the spectrum of publishing in the country through endless attempts. The publishing house is actively playing on the global stage, regardless of the genre, from children’s books and literature with touching stories to books containing various knowledge of intellectuals. Also, by using online platforms, it seeks to get closer to readers. Therefore, it is a great time to introduce Changbi Publishers, who are committed to enriching communication with readers by engaging with global trends.       Plea...
  • VOL.44 / 2022.03
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