K-Book Trends -

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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...

VOL.68 / 2024.03

[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea 2024.02.19 Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-Sun, and Kim Joo...

VOL.67 / 2024.02

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.11.03 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.88 / 2025.11

[INFORMATION / #K-BOOK]

#Tradition

#K-Book #Tradition KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.10.02 A Round of Tightrope Walking 1. Publication Details Title | A Round of Tightrope WalkingAuthor | MinhaPublisher | GloyeonPublication Date | 2022-11-25ISBN | 9788992704724No. of pages | 36Dimensions | 165*280 2. Book Intro A Picture book that depicts our tightrope walking through synaesthesia.Korean tightrope walking, which is listed as a UNESCO World Cultural Heritage, is regarded as a comprehensive art, beyond just showing acrobatic talent like tightrope walking in other countries, but through the jokes and interactions between the tightrope walkers and the clowns, and the performance of Six Samhyeon Instruments. ‘A round of tightrope walking’ captures these characteristics of our tightrope walking in a picture book whilst taking into the mo...

VOL.87 / 2025.10

[TREND / KNOWLEDGE]

Starting Life With Books, Bookstart Korea

Publishing Policy Starting Life With Books, Bookstart Korea 2024.02.19 Initiated in the UK, “Bookstart” is a worldwide program that has now spread to around 40 countries.Starting in 2003 in Korea, it celebrates the 21st anniversary this year. Bookstart Korea is run by more than 300 libraries in about 72% of local governments with about 1,000 partner organizations.Giving bags full of picture books as a gift for babies, the babies and parents read them together in joyful laughter. Bookstart Korea is a program that gives happiness and joy! Six Objectives of Bookstart Korea ? Providing social support for childcare ? Providing communication tools between parents and babies ? Helping babies get familiar with books ? Giving parents tips for childcare ? Supp...

VOL.67 / 2024.02

[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry 2023 Trends in the Korean Publishing Market and 2024 Forecast 2024.01.02 2023 Trends: Growth in self-help, comics, and parenting books As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics. * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...

VOL.66 / 2024.01

[INFORMATION / INFO]

KPIPA Organizes “Korea Rights Centre” at the 2025 Frankfurt Book Fair

Info For the reignition of enthusiasm for K-Books, KPIPA Organizes“Korea Rights Centre” at the 2025 Frankfurt Book Fair 2025.10.02 The world’s largest book fair, the Frankfurt Book Fair, is opening its doors. - Frankfurt Book Fair offers a global stage for promoting the export of Korean publishing content and strengthening the capacity of Korean publishers. To carry forward the growing global enthusiasm for K-Books, we are heading to Frankfurt, Germany. Through the promotion of Korean publishing culture and industry, we aim to elevate Korea’s presence and build strong global publishing business networks. ? Period: October 15 (Wed.) - 19 (Sun.), 2025 ? Venue: Messe Frankfurt, Frankfurt am Main, Germany At this year’s fair, 15 Korean publishing companies, 41 consignment publishers, and 101 Korean titles will meet with international publishing part...

VOL.87 / 2025.10

[INFORMATION / INFO]

2025 Korea Picture Book Award

Info 2025 Korea Picture Book Award Announcement of the Winners and the Awards Ceremony 2025.10.02 The Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA) have organized the 2025 Korea Picture Book Awards for Korean picture books to continue flourishing on the world stage. Following are the winners of the 2025 Korea Picture Book Awards and information about the awards ceremony. Winners Grand Prize ? Fiction: A DOT, A LINE, AND A BIRD (written and illustrated by Zo-O, published by Changbi Publishers) ? Non-fiction: What Wonderful Beetles (written and illustrated by Kim Yoo-Dae, published by Iyagikot publishing) Special Prize ? The Boy Who is Crazy About Flower (written and illustrated by Kim Dong-Sung, published by Borim Press) ...

VOL.87 / 2025.10

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.10.02 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.87 / 2025.10

[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else 2023.12.04 “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...

VOL.65 / 2023.12

VOL.94/2026.05

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