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[TREND / KNOWLEDGE]

Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry   Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business?   2022.04.04   With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry.  ...
  • VOL.45 / 2022.04
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / TOPIC]

From YouTube to Books

Topic   From YouTube to Books   2023.09.04   It was common to find books written by YouTubers on bookstore shelves in Korea this year. It is a phenomenon that has been around for a couple of years now, when publishers realized that they could turn subscribers into readers, and quickly started to sign popular YouTubers as authors. Even if you have never heard of the channel before, it is not hard to tell that the book’s author runs a YouTube channel. This is because, among other things, the copy on the book’s cover, “YouTube channel ○○○ with 10 million total views,” emphasizes the author’s experience more than anything else. I have a YouTube channel with 130,000 subscribers, and my new book has never been without a copy like this. It seems to have become one of the most important tasks for editors to draft a copy with up-to-date total subscribers and total views every time a new book is published.   ...
  • VOL.62 / 2023.09
[TREND / TOPIC]

Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[INFORMATION / #K-BOOK]

#Growth

#K-Book   #Growth KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.11.04   Aro and the Complete World 1. Publication Details   Title | Aro and the Complete WorldAuthor | Kim HyeJinPublisher | Baram BooksPublication Date | 2004-10-20ISBN | 9788990878113No. of pages | 528Dimensions | 148 * 210   2. Book Intro   New fantasy for upper-level elementary school students!This adventure story features an ordinary girl, Aro who gets transported inside a book and travels through twelve countries on a quest to find a copy of a book that tells the story of the “Complete World.” The writer’s imagination paints a picture of twelve countries that are each distinctive and fascinating. In addition, the writer gives birth to unique characters whose internal minds are captured in meticulous detail.Aro is just an ordinary girl, like any other children, but through this adventure of constant challen...
  • VOL.76 / 2024.11
[TREND / TOPIC]

The Current and Future Ecosystem of Published Comics

Topic   The Current and Future Ecosystem of Published Comics   2023.05.02   Fast-Growing Korean Webtoons   According to the Korea Creative Content Agency’s (KOCCA) “2022 Comics Industry White Paper,” Korea’s Webtoon market exceeded 1.6 trillion won in volume. It is the 4th largest In the world, following Japan (4.5 trillion won), China (1.8 trillion won), and the US (1.7 trillion won). Considering each country’s population, the Korean webtoon market is enormous. Korean webtoons show rapid share growth yearly in South East Asian countries, including Thailand and Indonesia, Japan, European countries, and North America. As of the 1st half of 2021, Kakao Japan’s Piccoma and Naver Line’s Line Manga took 70% of the digital comics share in Japan. Revenue of Piccoma was around 730 billion Won, and Line Manga’s (including e-book Japan) recorded about 800 billion Won (NEWSPIM, 2022.04.25.), competing to take the #1 place as a domestic webt...
  • VOL.58 / 2023.05
[TREND / TOPIC]

Korean Bookstores Dominated by Screenplays and scripts

Topic   Korean Bookstores Dominated by Screenplays and Scripts   2022.11.07   “Do you stop reading screenplays after watching movies in Korea?”“It’s out… ‘in the fullness of time.’”“The ‘unparalleled’ screenplay that I made a ‘decision’ to buy.”“This is the only way to read the best screenplay. What else can I do?”- Comments by fans of the movie “Decision to Leave” on their expectations for the screenplay publication parodying the movie’s lines   The movie “Decision to Leave,” released last June, is the most recent movie written by Chung Seo-Kyung and directed by Park Chan-Wook. It won the Best Director Award at the 75th Cannes Film Festival. The movie’s popularity was not as high as expected soon after its release, but the share of “en cha gamsang (n차 감상, or “n-th watcher”),” who watch the same movie several times, was as high as blockbuster movies. Thanks to its strong fandom, the film was able to run for a long on thea...
  • VOL.52 / 2022.11
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Dong-Sic

Korean Authors   Writer Kim Dong-Sic Inspiring reader empathy and bringing a fresh breeze to the literary world   2025.01.06   Just as the world is becoming more diverse, so are the paths to the literary world. In the past, writing contests were considered the prime gateway to becoming a writer, but a growing number of people are now becoming writers by gaining public attention for their talent and passion for writing. This is especially the case among the younger generation. A prime example is writer Kim Dong-sic, who gained attention by posting short stories with exceptional imagination and entertaining content on online communities. Praised as a “genius,” he has since solidified his unique literary world through consistent writing novels.       It’s an honor to have you with us on K-Book Trends. Please briefly introduce yourself to our readers.   Hello, everyone! It’s my pleasu...
  • VOL.78 / 2025.01
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