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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangw...
  • VOL.67 / 2024.02
[TREND / ONE-LINER QUOTES]

The Women We Don’t Want to Know

One-Liner Quotes   The Women We Don’t Want to Know Bookstore Manager’s Pick: Korean Books   2023.10.04   Park Gyeoul is a manager at Yes 24, Gangseo NC branch. She has been working at a bookstore for 6 years now, which started from her experience working part-time at a bookstore. She particularly loves to hear compliments for her book curations. She likes to read fiction, social science, science, and humanities books in her free time.     There’s a book I got to read at a book-reading meeting after becoming curious about it when someone left a review on Twitter. The title seemed quite intriguing, and what about the colors used on the cover? I got to think, “What kind of book is that?” as soon as I saw it. It’s the book #plandid: Deciphering the “Pic of the Day” Trend Among Girls (Maybooks). I like books that are ridiculously unique – books that ei...
  • VOL.63 / 2023.10
[TREND / EXPORT CASE]

Bringing Hwang Sun-Mi books to Türkçe Readers

Export Case   Bringing Hwang Sun-Mi books to Türkçe Readers   2023.07.03   In recent years the Korean wave has reached Türkiye through K-Pop, Korean meals, Korean movies and TV series, manga, and comics. As the Korean culture is very interesting to young people in Türkiye, we wanted to be a part of it by building a bridge by translating stories of talented Korean authors. As Genç Timaş, the teen imprint of Timaş Publishing House, we translate from many different languages, and it was the right time for Korean.To tell about the success of Hwang Sun-Mi titles in Türkiye, I should start with the day I read The Hen Who Dreamed She Could Fly (SAKYEJUL). This book has something magical. Its effect is so impressive that the whole week the hen makes you think about her. When I told the story in our editorial board meeting, everyone was impressed and excited about telling the story of the Hen to Türkçe readers. Hwang Sun-Mi finds a perfect way to tell the story ...
  • VOL.60 / 2023.07
[TREND / TOPIC]

Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[TREND / EXPORT CASE]

Flowers of the Orient – Bringing Korean Gems to Polish Readers

Export Case   Flowers of the Orient– Bringing Korean Gems to Polish Readers   2023.05.02   Sixteen years ago, immediately after a fellow Korean Philology student and good friend, Edyta Matejko-Paszkowska, and I decided to establish a publishing house that was centered around Korean literature, people were perplexed. ‘Why?’ they asked. Few believed it was a great idea at the time, and some attitudes could now be considered mocking. However, now that the Korean wave (Hallyu) has reached Poland, they are no longer laughing. The popularity of Korean cuisine, language, dramas, and K-pop has extended to Korean literature.Up until around 2007, a total of seventeen titles of what could be classed as modern or classical literature had been translated from Korean into Polish - extremely low compared to the likes of Japan or China, which both ran into the hundreds. Several key factors explain why Korean literature translations weren’t widespread. Firstly...
  • VOL.58 / 2023.05
[TREND / BOOK TRIP]

Chaeg Bar

Book Trip   [Celeb’s Book Spot ④] Chaeg Bar A Healing Space Where Books and Liquor Harmonize   2023.05.02     The area in front of Hongik University, where restaurants, bars, and clubs are focused, is known as an area for young people. Walk along the Yeonhuiro road, past the crowded street, and you will find a bar that shows off a unique concept - “Chaeg Bar.” Chaeg Bar, which is like finding treasure hidden deep inside an alley, is a “drinking bookstore” - a bar and a night bookstore - like its name suggests (chaeg means book in Korean). A bar and a bookstore seem like an awkward mix, but Chaeg Bar has been getting word of mouth as it was introduced by movie director Jang Hang-Jun, writer Kim Young-Ha, Kim Sang-Wook, and RM of BTS (idol group). It might not be easy to find the place as it is located between stores in a narrow alley, but it proudly says that “there might be people that have never visited us, but there is no one t...
  • VOL.58 / 2023.05
[INFORMATION / BEST SELLERS]

2nd Week, March 2023

Best Sellers   2nd Week, March 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.04.03   It’s March - spring has come in Korea, but the weather is yet chilly. Here, heartwarming books that soothe readers’ hearts have been receiving much love. For example, professor Kim Joo-Hwan, the first person to discuss the norm of “resilience” in Korea, introduces ways to prevent our minds from being hurt through the book Inner Communication. With scientific evidence for training mental muscles that help us easily overcome failure, the book suggests the path to a happy life. Also, writer Kim Sang-Hyun’s You Can Do Anything, After All, made an astonishing sales record of 100 thousand copies, proving its popularity among readers. This book offers warm condolences to those frustrated by failure and trials and errors.Meanwhile, a book of an entirely different genre stood among the top 10 best sellers with a cute cat on its cover. The book Jeju Cat...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 – Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and...
  • VOL.57 / 2023.04
[TREND / BOOK TRIP]

Book Plant

Book Trip   [Celeb’s Book Spot ②] Book Plant Where Book Culture Flourishes   2023.03.13   More cultural spaces are emerging in Korea, centering around local bookstores. “Bookstores in your neighborhood” somehow sounds friendly. For book lovers, local bookstores are a nearby reading space that they can visit at any time at ease. For those that were not interested in books, they are an approachable reading place, which gives them a realization that reading is never something difficult. This month’s article introduces a neighborhood bookstore that is friendly to all, even those who have just begun reading books. Head of Book Plant, Kim So-Yeong set up a local bookstore after she quit working at a broadcast company that she’s been working for 5 years as a newscaster. As she loved reading books, she wanted to open a special bookstore in the neighborhood, hoping that more people would read books in daily life. Following is an introduction to Book ...
  • VOL.56 / 2023.03
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