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The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
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Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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Domestic Video Content Originating from Literature

Publishing Industry   Domestic Video Content Originating from Literature   2023.04.03         We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...
  • VOL.57 / 2023.04
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How are Regional Publishers in Korea Thriving?

Publishing Industry   How are Regional Publishers in Korea Thriving? Cooperation of local publishers seen through the Somewhere, Someone series   2023.03.13         I’m living in a village by the ocean in Goseong County, Gangwon-do Province. The first thing I do in the morning is take a walk on the shore in front of the village with my dog. Once I reach the shore, I take off the leash for him to move around freely, and check orders from bookstores on a number of applications. Sometimes, I sit in a corner, enter the logistics website, and start my morning work. Spending 3-4 minutes typing in the number of books and the name of the warehouse for the day is the most important task. Then, I put my dog back on the leash again, and head home.This was a dream 10 years back. Back then, the facsimile in one corner of the publishi...
  • VOL.56 / 2023.03
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Where Writers and Readers Meet

Publishing Policy   Where Writers and Readers Meet   2023.01.02                   See You Outside the Book! - Where Writers and Readers Meet   We present to you Korean writers with diverse channels to interact with readers outside their books!   Writer Kim Young-Ha / Kim Young-Ha Book Club Book reviews shared by writer Kim Young-Ha through Instagram Live. Read books chosen by writer Kim Young-Ha and share your in-depth thoughts with others!   Writer Jang Gang-Myeong / Gmeum: Knowledge Community Writer Jang Gang-Myeong has created a platform where readers can share their ideas about various books. How about taking some time to have a thorough walk through a variety of books on the platform, no matter where you are?   Writer Lee...
  • VOL.54 / 2023.01
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Korea’s Writing Platforms

Publishing Industry   Korea’s Writing Platforms   2022.07.04   In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...
  • VOL.48 / 2022.07
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Types of Korean Magazines based on Keywords

Publishing Industry   Types of Korean Magazines based on Keywords   2022.05.02   "The child plays because it plays. Reason does not exist in its play. (The editor-in-chief of Magazine B Tiktok)." This is a quote from Heidegger. Unlike books, magazines are like amusement parks as it is hard to expect what will unfold in the following pages. That is why it is okay to replace the word magazine with play from Heidegger's quote. A brand magazine Magazine B quoted Heidegger. The gap is the fun in magazines. Magazines neutralize the differences and show the unexpected of the world unpredictably.I used to work at a weekly magazine publisher. Once, I heard the president of a magazine publisher say, "You refer to books the most as you write one." So, likewise, magazines are what you refer to as you write one.The ones who visit The Magazine Club, a magazine bookstore located in Hapjeong-dong, Mapo-gu, Seoul, are primarily editors. The co-founder of The Magaz...
  • VOL.46 / 2022.05
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Korean Books Seen From a Foreign Blog’s View

Publishing Policy   Korean Books Seen From a Foreign Blog’s View   2021.12.06   Korean content, or K-content, is making outstanding progress in parts of the world in various fields. Korean books are not an exception. While they are spreading their influence in the international market, blogs in other countries that introduce various Korean books are also actively making posts about them. Foreign blogs that criticize and empathize with Korean books in a different style from the domestic market promote Korean books with fresh insights. They not only spark interest but also provide high-quality interpretation and approach. Following are some of the blogs that contribute to the spread of Korean books’ reputation worldwide by covering a wide range of Korean books.   Warm but keen evaluation of Korean books   A variety of content drives empathy from the generation living in this globalized era transcending time and space. Korea’s various cultures are captivating ...
  • VOL.41 / 2021.12
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The Current State of Subscription-Based Services of Korea’s Published Content

Publishing Industry   The Current State of Subscription-Based Services of Korea’s Published Content   2021.10.05   Mobile phones provide convenience as they can be used to write or read while on the move. There have been quite a lot of changes in how books, music, movies, dramas, games, and other content are created and consumed. There has also been an increase in the different types of content distribution models that use a variety of smart devices and social network systems. The major examples of this would be short-form content, which you can use for a short period, and subscriptions for sale, through which you can have unlimited access to content depending on the subscription period. The content industry is quickly transferring from a generation of “owning” to “consuming” worldwide. With the rapid increase of consumers of many contents due to the COVID-19 pandemic, renting content and subscribing to content has successfully settled as popular mass cont...
  • VOL.39 / 2021.10
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Audiobooks in Korea: Users and Service Providers

Audiobooks in Korea: Users and Service Providers Service and Content Providers in Busy Days with Market’s Growing Interest in Audiobooks   2021.04.05     In the previous March edition, we talked about the audiobook industry's current status in Korea and its prospects in 2021. Consumers and service providers play a pivotal role in expanding the market and business opportunities. Furthermore, it is meaningful to witness how they interact with each other in the audiobook ecosystem contributes to the industry’s healthy growth and maturity. In this April’s edition, let’s find what behaviors audiobook consumers have shown to the market.   Recently-made audio content enabling interaction among provider and users, providing a new-level of “experience”.   As the pandemic is not showing any signs of abating, more people are enjoying audiobooks at home instead of going to bookstores or libraries. In the previous edition, we introduced how “Wela...
  • VOL.33 / 2021.04
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