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South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[INFORMATION / BEST SELLERS]

South Korean bestsellers in September

South Korean bestsellers in September Bestsellers at South Korea's biggest online bookstores, Interpark and Kyobo Book Centre   2019.10.07   Comparing online bestsellers at South Korea's Interpark and Kyobo Book Centre in the second week of September shows the same books have mostly been included on their top-selling lists. Books including Normal Siblings 1, 2, One Day I Became a Princess (luxury limited edition) and You Can Fix Your Brain were all among the top 10 bestselling books in September, showing how popular they were.Among the bestsellers at Interpark and Kyobo Book Centre, Kim Young-ha's Why Travel drew intrigue. Why Travel is now marking its fifth month after release and despite this, it was the fifth bestselling book at both Interpark and Kyobo Book Centre, showing it has been consistently loved by readers. 90's Kids Are Coming also made it onto the bestseller lists after being recommended by the South Korean president while both parts of Seol Min-seok's Roman...
  • VOL.16 / 2019.10
[REPORT / COLUMN]

Exports to Southeast Asia

Exports to Southeast Asia   2018.05.30       As publication business exchanges with China have declined exorbitantly over the past 18 months, South Korea's publishing industry has turned its eye towards Southeast Asia and exports to this region have been increasing as a result. Along with efforts to make up for the gap created by declining publishing trade with China, South Korean publishers seem to have come to the conclusion they must expand their territories to move in line with today's changes. Exchanges with those in the publishing industry in Southeast Asia began around 2005 and have been continued ever since. However, one thing that stands out between then and now is the fact that Korean publishers are now creating more diverse content in a number of areas and they are also making more aggressive moves to enter the market in Southeast Asia. On top of this, the 'traveling book fair' project that has been operated by KPIPA over the past several y...
  • VOL.9 / 2018.05
[REPORT / COLUMN]

A Society Easily Hurt: Readers In Search of Emotional Essays

A Society Easily Hurt: Readers In Search of Emotional Essays   2018.05.30   A list of bestselling books at times can be perceived as a miniature version of a society. Especially at times like now when far fewer people are buying books, the act of purchasing a book reflects a person's strong want to own a book even at the expense of paying one's hard-earned money. Not only do trendy books sell, but books that accurately secure society's general flow and emotions do well. From that perspective, looking at bestsellers becomes an act of analysis into a society.       At present time in 2018, emotional essays are seeing no end to their fame in South Korean bookstores. For industry leaders like Kyobo Book Centre and Aladin last year, the bestselling book in 2017 was Lee Ki-ju's Temperature of Language. The book shows very well the author's career as a speech writer for the presidential office following years as a journalist. Previously, Lee was known for his books o...
  • VOL.9 / 2018.05
[REPORT / COLUMN]

South Korea's Book Exports

South Korea's Book Exports World's End Girlfriend, The Salmon Who Dared to Leap Higher Exported Abroad   2017.12.01   Two publications of two South Korean authors beloved by readers here have recently seen good news. South Korean novelist Yeon-su Kim and poet Do-hyun Ahn have succeeded in exporting their books to Taiwan and Indonesia. Kim's book World's End Girlfriend was sold into Taiwan while Ahn's The Salmon Who Dared to Leap Higher was sold into Indonesia. Both were bestsellers in South Korea, making the news even more special.   Yeon-su Kim's World's End Girlfriend Heads to Taiwan     Cover art for Yeon-su Kim's World's End Girlfriendⓒ Munhakdongne   Kim is a renowned author in South Korea who has received several literary awards like the Yi Sang Literary Award and the Dong-in Literary Award. World's End Girlfriend is a collection of short stories and it will be the first time for the writer to be publishe...
  • VOL.7 / 2017.12
[NEWS / BEST SELLER]

South Korea's November Bestsellers

South Korea's November Bestsellers Aggregate data as of the first week of October   2017.11.01   The Nobel Prize in Literature 2017   The first week of October is always called the season of the Nobel prize. Every year around this time, the Nobel prize committee convenes in Sweden to announce the winners in six different categories. This year on Oct. 5, the 117th Nobel Prize in Literature was given to Kazuo Ishiguro. According to Interpark Books, Ishiguro's The Remains of the Day, one of his most famous novels, reached the top of their bestseller list the next day as soon as readers heard of the Nobel Prize news. Sales of the author's books in general soared in the days following the Nobel Prize announcement from Oct. 6 to 12, trouncing previous sales figures for the author which had been comparatively low. Also, Nudge, by Richard Thaler who was this year'srecipient of the Nobel Prize in economics saw a spike in demand around the same time.     In the ca...
  • VOL.6 / 2017.11
[INTERVIEW / KOREAN PUBLISHERS]

Moonji Publishing Belongs to the Literary Community

Moonji Publishing Belongs to the Literary Community   2019.11.04   Moonji Publishing Co., Ltd is the publisher that owns the entire novel collection by Man Booker International Prize winner Han Kang. It is also the publisher of poetry collections by Kim Hye-soon, who received the Griffin Poetry Prize in Canada earlier this year. Even with just these two statements, it is easy to define Moonji Publishing as South Korea's top publisher of literature. The following looks at the treasure trove of Korean literature Moonji Publishing has and what values the publisher prioritizes when it releases books.   Moonji Publishing Co., Ltd    Please tell our readers what kind of publisher Moonji Publishing is.   Moonji Publishing is a South Korean publisher that specializes in literature and liberal arts books that was founded in 1975. For the past 45 years, we have published around 3,000 books, and most of these have been Korean poetry, novels,...
  • VOL.17 / 2019.11
[INFORMATION / BEST SELLERS]

South Korean bestsellers in August

South Korean bestsellers in August Bestsellers at South Korea's biggest online bookstores, YES24 and Aladin   2019.09.09   As of the third week of August 2019, readers' interest in bilateral relations between South Korea and Japan peaked, largely attributed to a diplomatic rift between the two countries. As a result, Anti-Japan Tribalism rose to become the best-selling book at YES24 and second best-selling book at Aladin last month. Essay collection Why Travel ticked down to third and fourth place in the bestseller lists respectively, but it showed sustained popularity. Other genres that made the bestseller lists last month included novels, essay collections, comic books for children and exam preparation books. Among August bestsellers was a book that was published almost a year ago. Im Hong-taek's 90's Kids Are Coming was released in November last year and despite it not being a new book, it rapidly rose to the higher rungs of the bestseller lists. This was thanks to So...
  • VOL.15 / 2019.09
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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