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The 2023 Seoul International Book Fair and the K-Book Copyright Market

Topic   The 2023 Seoul International Book Fair andthe K-Book Copyright Market On-site Report on Hot Issues in the Copyright Market   2023.07.03   The “National Book Fair,” which began in 1954, was upgraded to an international book fair in 1995 and became the “Seoul International Book Fair (SIBF).” I joined the publishing industry in 1995 as a copyright agent, and attended the SIBF for the first time in the same year. It was named an “international” book fair, but there were a few booths from overseas publishers as well as other international publishers or agents that participated as individual guests. Time has passed since then, and this year, the SIBF marked its 29th anniversary.Hosted by the Korean Publishers Association, this year’s SIBF was successfully held in COEX located in Samsung-dong, Seoul, over five days from June 14 to 18. With a history of almost half a century, it proved itself as the hub of the Asian publishing market, and a pillar that pla...
  • VOL.60 / 2023.07
[INFORMATION / BEST SELLERS]

2nd Week, June 2023

Best Sellers   2nd Week, June 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.07.03   In June, books that encourage readers to reflect on their behaviors and set up new philosophies for life caught readers’ hearts. First, let’s look at two self-help books that have been best sellers since last year. Counter Your Life, the most popular book last year, returned with an extended edition. As it was a hot issue book setting best seller records for 50 consecutive weeks, the extended version immediately became a best seller as well. The new edition, which has about 100 pages added to the initial edition, is enriched with new secrets from the author and testimonials from readers whose lives have transformed after reading the book. Also, Sayno Love is the best selling book of the first half of 2023, having been on top of the sales ranking of the four largest online bookstores in Korea since its publication in March 2023. The...
  • VOL.60 / 2023.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.07.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.60 / 2023.07
[TREND / TOPIC]

Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, May 2023

Best Sellers   2nd Week, May 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.06.05   Books that deeply observe others’ lives and experiences caught the eyes of readers in May across various genres. First up, in the midst of the self-help book craze, writer Song Hee-Gu, who drew attention with the Story of Department Head Kim, Who Has a House in Seoul and Works at a Large Company (Seosamdok) series, returned with a new title My Rich High School Friend. Featuring a story where the protagonist reunites with a successful friend and gets a glimpse into the secrets of success in his life, the book freshly took the format of a novel while being a self-help book. Meanwhile, the book Lee Ji-Sung’s 10,000 Kilometers is non-fiction that talks about the journey of a North Korean defector, which is not commonly known among the public. This book tells the story of North Korean defectors’ harrowing escapes from their country through the eyes of ...
  • VOL.59 / 2023.06
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.06.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.59 / 2023.06
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.58 / 2023.05
[TREND / BOOK TRIP]

Chaeg Bar

Book Trip   [Celeb’s Book Spot ④] Chaeg Bar A Healing Space Where Books and Liquor Harmonize   2023.05.02     The area in front of Hongik University, where restaurants, bars, and clubs are focused, is known as an area for young people. Walk along the Yeonhuiro road, past the crowded street, and you will find a bar that shows off a unique concept - “Chaeg Bar.” Chaeg Bar, which is like finding treasure hidden deep inside an alley, is a “drinking bookstore” - a bar and a night bookstore - like its name suggests (chaeg means book in Korean). A bar and a bookstore seem like an awkward mix, but Chaeg Bar has been getting word of mouth as it was introduced by movie director Jang Hang-Jun, writer Kim Young-Ha, Kim Sang-Wook, and RM of BTS (idol group). It might not be easy to find the place as it is located between stores in a narrow alley, but it proudly says that “there might be people that have never visited us, but there is no one t...
  • VOL.58 / 2023.05
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