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[TREND / EXPORT CASE]

Paving the Way for Exports Through People-to-People Exchange

Export Case   Paving the Way for Exports Through People-to-People Exchange The export case of Don’t Worry About Me   2025.09.04   Korean picture books have recently gained worldwide attention by winning international picture book awards. In 2022, illustrator Lee Suzy became the first Korean winner of the Hans Christian Andersen Award (HCAA). Her works were translated and published in Japan, Taiwan, and France. In 2020, Wave (BIR Publishing) was selected for Taiwan’s OpenBook Good Book Awards. In 2025, Borders (Bearbooks) by Gudol (writer) and Haerang (illustrator), and Mo Story (Atnoonbooks) by Choi Yeon-Ju became the first Korean works to win France’s Prix Sorci?res. Yet many outstanding Korean picture books remain unknown abroad. With 2025 designated as the “Year of the Picture Book” in Korea, this article examines an export case of the particular picture book Don’t Worry About Me (Bombyeott Publishing).   How Don’t Worry About M...
  • VOL.86 / 2025.09
[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
[TREND / ONE-LINER QUOTES]

Conditions for Timeless Books

One-Liner Quotes   Conditions for Timeless Books Korean book critic’s pick   2025.07.07   Lee Kwon-Woo is a book critic who has devoted himself to reading the vast number of books published to date and selecting those that hold value for our society to share, spreading the knowledge of these books far and wide. His books include Master of Book Reading: Homo Bookers (Odos Books), Writing Class Beginning From Reading Books (Hankyoreh Publishing Company), Reading of Discovery (Odos Books).   Having made reading books my profession, I look back and realize that I have read countless books. Although my major was literature, my interests leaned toward the humanities, and I also developed an interest in science, in line with the trends of the time. Most of the books I read were translations, but I also encountered some notable works by Korean authors. I was always delighted to read books by authors who could write about profound topics in a way that was ac...
  • VOL.84 / 2025.07
[TREND / SPECIAL PROJECT]

Experiencing Nature’s Great Epic on the Paradise Island of Hawaii

Special Project   [New Ways of Walking Through Cities ⑤] Experiencing Nature’s Great Epic on the Paradise Island of Hawaii   2025.05.07       Whether it’s surfing the waves at Waikiki Beach, hiking Diamond Head to feel the earth’s vitality, or snorkeling in Hanauma Bay, a beautiful volcanic crater, Hawaii’s great nature is an art in itself. Moreover, you can enjoy sensational artwork in Kaka’ako, a former factory turned art village, or spend peaceful time exploring the National Wildlife Refuge on Kauai, a pristine island home to many natural wonders. In particular, Waimea Canyon, the “Grand Canyon of the Pacific,” offers a deeply relaxing experience with the majesty of nature.Hawaii is a heavenly paradise that is considered a favorite vacation spot of the gods. In addition to the magnificent nature, you can also enjoy shopping at various shopping malls and culinary delights, such as Kona coffee, which is only grown in H...
  • VOL.82 / 2025.05
[TREND / SPECIAL PROJECT]

A Utopia for Travelers Who Love Romance and Art: Paris

Special Project   [New Ways of Walking Through Cities ④] A Utopia for TravelersWho Love Romance and Art: Paris   2025.04.07       From the Eiffel Tower, the Louvre Museum, Montmartre Hill, and Notre Dame Cathedral, to the Etoile Arc de Triomphe, Luxembourg Park, the Seine and Pont Neuf bridge, and the Palace of Versailles, Paris is an incredible landmark in itself. It is a romantic city full of travelers from all over the world and a place where you can breathe in the scent of art. It is also a city of revolutions, with the French Revolution and the Paris Commune demonstrating the power of popular uprisings, and today, it is a charming place where Parisians live their lives in peace and freedom.Paris, the world’s cultural and artistic epicenter, is a city that has enriched and stimulated artists’ sensibilities from the Middle Ages to the present day, and is a mecca for those who wish to appre...
  • VOL.81 / 2025.04
[TREND / SPECIAL PROJECT]

A City Where the Past and Future Meet: Tokyo

Special Project   [New Ways of Walking Through Cities ②] A City Where the Past and Future Meet: Tokyo   2025.02.17       Korea and Japan are countries that are both close and far away at the same time. They are located in East Asia and have similar climates, four seasons, and no time difference. Even the cityscapes look similar at first glance. Seoul and Tokyo both feature a mix of skyscrapers and traditional architecture. However, if you look a little deeper, you start to see the subtle differences between them. Whereas tradition and modernity blend together naturally in Korea, the two seem to be more starkly separated in Japan. For example, Gyeongbokgung Palace in Seoul seems to blend into the modern cafes and shops surrounding it, but in Tokyo’s Asakusa neighborhood, the shrines and temples are quiet reminders of a time gone by.When you first step foot in Tokyo, you feel like you have just walked into a giant puzzle. While...
  • VOL.79 / 2025.02
[TREND / BOOK TRIP]

Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works

Book Trip   [A Trip to Literary Museums ⑩] Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works Nonsan-si, Chungcheongnam-do: Kim Hongshin House andGanggyeong Mountain Salt Literary House   2025.02.17   Any city has a history that builds up over time, like the rings of an old tree. Cities grow and transform like organisms, and along the way, they develop many stories. Those stories, in turn, are the source of an area’s image, energy, and sentiment. Nonsan-si, located in the hinterland of Chungcheongnam-do, is home to many cultural heritage sites, including the UNESCO World Heritage-listed Donam Seowon, Jonghagdang, and Myeongjae Historic House. There are also many other attractions, such as the beautiful Ganggyeong Port, which still retains traces of its prosperity through the years of modernization, and Tapjeong Reservoir and Suspension Bridge, where you can experience the feeling of walking on a lake. These places w...
  • VOL.79 / 2025.02
[TREND / BOOK TRIP]

A Decade of Living With Poetry: The Poet’s Journey Blossoming Through Verse

Book Trip   [A Trip to Literary Museums ⑧] A Decade of Living With Poetry:The Poet’s Journey Blossoming Through Verse Chungcheongnam-do, Buyeo-gun: Shin Dong-Yeop Literary Museum   2024.12.02   Buyeo is a place that witnessed the rise and fall of the ancient kingdom of Baekje, located in the southwestern part of the Korean Peninsula. It was home to the Baekje royal palace for 122 years until the kingdom’s fall. Traveling to Buyeo is like traveling back in time to the glory and prosperity of Baekje. This is because you can enjoy the charm of ancient culture and arts in depth. Additionally, Buyeo is home to the Shin Dong-yeop Literary Museum, where visitors can encounter the poet Shin Dong-yeop, who resisted the painful modern history of Korea. Also, a journey to Buyeo is an encounter with a rich, long-established culture, as you can visit the Buyeo National Museum, where you can explore the various cultural heritages left behind by the Baekje pe...
  • VOL.77 / 2024.12
[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip   [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall   2024.10.07   Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture.   Ou...
  • VOL.75 / 2024.10
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
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