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[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / SPECIAL PROJECT]

A City Where the Past and Future Meet: Tokyo

Special Project   [New Ways of Walking Through Cities ②] A City Where the Past and Future Meet: Tokyo   2025.02.17       Korea and Japan are countries that are both close and far away at the same time. They are located in East Asia and have similar climates, four seasons, and no time difference. Even the cityscapes look similar at first glance. Seoul and Tokyo both feature a mix of skyscrapers and traditional architecture. However, if you look a little deeper, you start to see the subtle differences between them. Whereas tradition and modernity blend together naturally in Korea, the two seem to be more starkly separated in Japan. For example, Gyeongbokgung Palace in Seoul seems to blend into the modern cafes and shops surrounding it, but in Tokyo’s Asakusa neighborhood, the shrines and temples are quiet reminders of a time gone by.When you first step foot in Tokyo, you feel like you have just walked into a giant puzzle. While...
  • VOL.79 / 2025.02
[TREND / TOPIC]

The Power of K-Readers Over K-Books

Topic   The Power of K-Readers Over K-Books A Report from the 1st Busan International Children’s Book Fair   2025.01.06   The banner of the 2024 Busan International Children’s Book Fair     An international children’s book fair in Busan, Korea?   On November 28, the 1st Busan International Children’s Book Fair kicked off at BEXCO in Busan. As the first international children’s book fair to be held in Korea, it was themed on the imaginary land of Laputa, the floating kingdom in the sky that Gulliver traveled to in Gulliver’s Travels. The book fair attracted 193 exhibitors and 118 authors and speakers from 16 countries, including domestic and international publishers and organizations specializing in children’s books. Also, more than 150 side programs took place. All beginnings are both exciting and nerve-wracking. The fact that an international children’s book fair, symbolized by Bolo...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

A City of Endless Stories: New York

Special Project   [New Ways of Walking Through Cities ①] A City of Endless Stories: New York   2025.01.06       Special Project in 2025 will be a new series that introduces readers to Korean books. Since K-Book Trends targets a global audience, we have been thinking about how to connect with readers in different countries. While we have introduced many cities in Korea, we wondered what it would be like to introduce readers to the cities where they live. That’s how the new series, “New Ways of Walking Through Cities,” began. We would like to feature Korean books that are set in cities outside of Korea and walk through those cities with our readers. As the first city, we chose New York, a city you might be living in, a city you might have traveled to, or a city you might be dreaming about.New York is like a giant heart that changes every moment. Its streets are always bustling with life, with people fr...
  • VOL.78 / 2025.01
[TREND / KNOWLEDGE]

A New Horizon for Korean Picture Book Culture

Knowledge   A New Horizon for Korean Picture Book Culture Celebrating the 10th Anniversary of the Suncheon Picture Book Library   2025.01.06   Outside view of Suncheon Picture Book Library     The Suncheon Picture Book Library, which opened in 2014, celebrated its 10th anniversary last year. As the only specialized center in Korea that regularly hosts exhibitions of picture book illustrations, it has been playing an important role in bringing the art of children’s book illustration closer to readers by holding various programs related to picture books, not to mention hosting exhibitions of original works by major Korean and foreign picture book authors. The library also collects original works by picture book authors as part of collecting and passing on books to future generations. It currently owns 213 original works, including The Story of Mount Baekdu (Borim) by Ryu Je-Soo.In April last y...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

Korean Literature’s Borderless Literary Appeal

Special Project   [Award-winning Korean Books ②] Korean Literature’s Borderless Literary Appeal Korean works nominated or winning international literary awards in 2024   2024.12.02   The flow, trend, and outlook of Korean literature   Until 2023, one of the major concerns in the Korean literary world, intellectual circles, and the publishing industry was whether Korean books, including literature, would continue to expand their presence in the global content market. And, this became a “certainty” in only a year. Han Kang’s winning of the Nobel Prize in Literature served as the catalyst. In the four years since 2020, the number of Korean authors winning international literary awards skyrocketed. Among the 45 awards won since 2003, 20 were from 2020 and onward. The following are some of the most prominent wins or nominations for international literary awards in the past four years.In 2020, Kim Young-Ha’s Diary of a Murderer (Bokbok S...
  • VOL.77 / 2024.12
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