K-Book Trends -

Search word : "Youtube", Search result : 235

[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...

VOL.68 / 2024.03

[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry 2023 Trends in the Korean Publishing Market and 2024 Forecast 2024.01.02 2023 Trends: Growth in self-help, comics, and parenting books As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics. * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...

VOL.66 / 2024.01

[TREND / KNOWLEDGE]

Bookshelves are Going into TVs!

Publishing Industry Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service” 2023.10.04 The background and purpose of expanding publishing content into IPTV content The logo of U+ Kids Service serviced by LG U+ In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...

VOL.63 / 2023.10

[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry The Trend and Prospects of the Self-help Book Market in Korea 2023.06.05 The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...

VOL.59 / 2023.06

[INFORMATION / BEST SELLERS]

Autumn: Democracy Reflected in the Pages

Best Sellers Autumn: Democracy Reflected in the Pages Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of September, 2025 2025.10.02 September 15 is the International Day of Democracy, designated by the United Nations. Coincidentally, Korea’s September book market also saw the spotlight fall on works that reflect a strong desire to safeguard democracy. At No. 1 on the overall bestseller list for the second week of September was About Goodwill by Moon Hyung-Bae, former Justice of the Constitutional Court of Korea. Once a scholarship recipient of the well-known philanthropist Kim Jang-Ha, Moon gained public attention in April when he published a book. In this new essay, published after his retirement, he reflects on the lessons of “Adult Kim Jang-Ha,” who taught that true gratitude should be given back to society rather than to individuals. Meanwhile, author Kim Cho-Yeop’s The Double-Sided Shell entered the list at No. 4 i...

VOL.87 / 2025.10

[INFORMATION / BEST SELLERS]

The End of Summer, or the Beginning of Change

Best Sellers The End of Summer, or the Beginning of Change Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of August, 2025 2025.09.04 By mid-August, students’ summer vacations come to an end, and the holiday season for adults begins to wind down. People feel “a sense of reward for having endured the summer heat,” while looking forward to the cool weather of autumn. Yet with climate change and the recurring notion that “this year may be the coolest summer we will have,” the end of summer brings not only relief but also unease. The August bestsellers reflect this ambivalence, featuring both titles that hold steady in the rankings and others that signal the start of change.On the overall bestseller list, Sung Hae-Na’s Honmono continues to firmly hold the No. 1 spot. At the same time, the debut novel Grapefruit Apricot Club by Han Roro?a Korean singer-songwriter who debuted in 2022?draws attention. The novel, which explor...

VOL.86 / 2025.09

[INFORMATION / BEST SELLERS]

The Onset of the Rainy Season, Marking the Arrival of Summer

Best Sellers The Onset of the Rainy Season, Marking the Arrival of Summer Best seller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of June, 2025 2025.07.07 June in Korea is the beginning of summer, with the heat and rainy season just around the corner. After a hot May filled with issues surrounding the presidential election, the days have returned to their familiar routine, like an old book. The books that made it onto the best seller list in the second week of June stand out with their sharpness that pierces through that familiarity. This is especially the case with Sung Hye-Na’s Honmono. The author’s new collection of short stories, with its intense and chilling narrative, has been widely loved since its publication. Meanwhile, Kim Keum-Hee’s My First Summer, Wanju, introduced in the previous issue’s “New Books” section, comforts readers with its contrasting warmth and affability. Also drawing attention is K...

VOL.84 / 2025.07

[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

[TREND / KNOWLEDGE]

Domestic Video Content Originating from Literature

Publishing Industry Domestic Video Content Originating from Literature 2023.04.03 We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...

VOL.57 / 2023.04

[INFORMATION / BEST SELLERS]

May Has Been a Busy Month, But the Days Are About to Get Busier

Best Sellers May Has Been a Busy Month, But the Days Are About to Get Busier Best Seller Trends in the Three Biggest Online Bookstoresin Korea for the 1st week of May, 2025 2025.06.02 May in Korea is a busy month in many ways. From Children’s Day to Parents’ Day and Teachers’ Day, it’s a month of many holidays. Even if you are an avid reader, it can be hard to take a break from your busy schedule and open a book. The weather, too, is more unpredictable than in previous years. Unseasonably chilly days stretch on, and then, all of a sudden, a wave of heat rushes in. It is the perfect period to catch a cold, or rather, to stay cooped up in your room and read books as much as you want.The presidential election, which has been called early, is less than a month away. The social sentiment leading up to the election is reflected in bookstores. Lee Jae-Myung’s It’s Ultimately People That Make It Happen and a book about him, Lee Jae-Myung’s Road, ranked No. 1...

VOL.83 / 2025.06

VOL.94/2026.05

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