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The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INTERVIEW / KOREAN PUBLISHERS]

Chaeksesang Publishing Co.

Korean Publishers   Chaeksesang Publishing Co. Dreaming of a virtuous cycle of intellectual growth through books   2024.12.02   We are living in a globalized world. Many people think that various technological factors are the drivers behind globalization, but there are few mediums that enable people around the world to share sentiments and knowledge across cultural and linguistic boundaries like books. Books are more than just a tool for conveying information or stories - they play an important role in helping people of different backgrounds and values empathize and communicate with each other. This is why the world needs good books. Believing that good books can make the world a better place, Chaeksesang Publishing is committed to publishing books that are timeless and essential for everyone in the globalized world. Following is an interview with Chaeksesang Publishing, a company that strives to create a world of value and intelligence.   ...
  • VOL.77 / 2024.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.46 / 2022.05
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in Japan

Export Case   Successful Import Case of Korean Literature in Japan Publishing status of translated Korean literature   2022.03.07   Hayakawa Publishing has been translating and publishing original novels of Korean dramas that succeeded in Japan since the mid-2000s. For example, we published Physician Janggeum (Greenboat Magics) by Kim Sang-Hyeon in 2004 and Seodongyo (Knowledge Smith) by Jung Jae-In and Kim Young-Hyun in 2006. We have been selling novels of successful Korean history and romance dramas in Japan to Japanese K-drama fans.Then, the mega-hit of Kim Jiyoung, Born 1982 (Minumsa Publishing) by Cho Nam-Joo in 2018, and Almonds (Changbi Publishers) of Sohn Won-Pyung in 2019 worked as a game-changer in the overseas literature market in Japan, transforming and expanding it. These two books were also massively popular in Korea and highly appraised, with fun storylines. So, the reason behind their popularity in Japan can be largely put to two a...
  • VOL.44 / 2022.03
[INTERVIEW / KOREAN AUTHORS]

Writer Yoon Jung-Mi

Korean Authors   Writer Yoon Jung-Mi Hoping that the seeds of diligent creation will bear fruit in the form of great works   2024.12.02   Children are like sponges - they have an amazing ability to absorb many different things. That’s why picture books are their best friends, as they expose them to new worlds and diverse experiences. Through them, children can develop a deeper and broader mind. Here, we meet writer-illustrator Yoon Jung-Mi, who makes picture books for children that break down prejudices and embrace diversity. She writes and illustrates picture books that tell heartwarming and sparkly stories, and always attempts to do something new through her work. Following is an interview with writer-illustrator Yoon, who continues to capture various approaches to finding happiness that everyone can relate to in her fresh stories.       It’s an honor to have you with us on K-Book Trends. Pleas...
  • VOL.77 / 2024.12
[INTERVIEW / KOREAN PUBLISHERS]

Hyehwa1117

Korean Publishers   Hyehwa1117 One-woman publishing company that makes books with a distinctive identity   2024.11.04   When something you love and are good at is fused with like-minded people, it can create a massive butterfly effect. This is the case with Hyehwa1117, a one-woman publishing house that, despite its small size, is making a meaningful impact on the Korean publishing industry. Founded by Lee Hyun-Hwa, who has had a long-standing dream of publishing, Hyehwa1117 has been making books and building up a connection over time after an encounter with a hanok built a long time ago. We are looking forward to seeing what Hyehwa1117 will achieve in the publishing industry in the future, as it says that its books are not the “product of any plan, but the result of making connections.”   Logo of Hyehwa1117     It’s a pleasure to have you with us on K-Book Trends. Please introduce Hyehwa1117 to our international rea...
  • VOL.76 / 2024.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.04.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.45 / 2022.04
[INTERVIEW / KOREAN PUBLISHERS]

Booksea Publishing Co.

Korean Publishers   Booksea Publishing Co. Reading the Future from the Sea of Classics and History Woven into Books   2024.10.07   There is a publishing company that says that the wise culture of Korean ancestors, who shared good writings through literary collections, is the foundation for our current era of artificial intelligence and big data - Booksea Publishing. The publishing house has been in business for more than 35 years, with a distinguished reputation in the field of classics, history, and humanities. Booksea Publishing is committed to publishing books that use the past as an intellectual foundation for today and as a pathway to the future. As a result, the company has been making various attempts to make reading easier and more enjoyable for more people. Booksea Publishing’s commitment to contributing to the search for life’s wisdom by exploring the “sea of books” is creating waves of intellectuality, encouraging more readers to set s...
  • VOL.75 / 2024.10
[INTERVIEW / KOREAN PUBLISHERS]

Publishing Group Sangsang

Korean Publishers   Publishing Group Sangsang Creating synergies that push the boundaries of publishing with imagination   2024.09.02   Imagination has always had more power than we expected. And when it comes to creating works, imagination is an essential element. Publishing Group Sangsang laid the foundation for publishing right here. With a strong presence in the field of poetry for children, Sangsang has also been prominent in a variety of other genres, including poetry, fiction, and humanities, and is striving to create new genres. The expansion of genres at Sangsang, which began by establishing children’s poetry as a genre that can be read by adults as well as children, is also broadening the horizons of the Korean publishing market as a whole.   Logo of Publishing Group Sangsang     It’s a pleasure to have you with us on K-Book Trends. Please introduce Publishing Group Sangsan...
  • VOL.74 / 2024.09
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Ki-Tae

Korean Authors   Writer Kim Ki-Tae The birth of a storyteller who creates intriguing stories out of ordinary daily lives   2024.09.02   The emergence of an exceptionally talented writer is like a blessing in the literary circle. This is because they enrich the publishing market with works that resonate with and support many readers. Kim Ki-Tae debuted in 2022 and quickly became a bestselling author by publishing several short stories. His first novel, The International for Two (Munhakdongne Publishing), which features the lives of various people living the most ordinary lives and maximizes novelistic pleasure and immersion in the work with solid sentences, has officially announced the emergence of a powerful new talent who will surely influence our time. Following is an interview with Kim Ki-Tae, a confident new writer who supports ordinary life through his works.       It’s an honor to h...
  • VOL.74 / 2024.09
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