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Search word : "Platform",   Search result : 333
[TREND / EXPORT CASE]

e-future, a business specializing in ELT content

e-future, a business specializing in ELT content Leading the Hallyu of ELT content with the highest R&D competence   2019.09.09   Creator of the widely-acclaimed Smart Phonics series, South Korean ELT (English Language Teaching) content company e-future is leaping forward as a global English education firm, beyond South Korea's sluggish English education market.       As an ELT content specializing company, e-future has been making meaningful strides in English education. I think our readers will want to know how e-future became a major ELT content provider from a country where English is not an official language.   After e-future was established in 2000, we've been developing our own English education content for learners who live in a country where English is not the native language, called EFL (English as a Foreign Language) countries. On top of this, through continuous efforts to enter markets outside South Korea, we've succeeded in exporting our ...
  • VOL.15 / 2019.09
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
[TOPIC / TRENDS]

Characteristics of South Korean Web Novel Platforms and Ventures Overseas

Characteristics of South Korean Web Novel Platforms and Ventures Overseas From a Community Into a Medium:South Korea's Web Novel Platforms Evolve   2017.9.11   There is a Korean phrase that goes: pearls are only good when they have been strung together. It means even if you have good resources, they will be of little good if you don't use them properly. South Korean genre literature used to be like this. There were many talented authors who could write genre literature and fans who wished to read it, even if their numbers fell short of other countries where genre literature developed far sooner than South Korea like Japan, the United States and places in Europe. However, there was not a platform for them to converge together. There were many reasons why South Korean genre literature took so long in taking off but one of the biggest was the lack of a means of communication between authors and readers. Another was the absence of a platform on which authors could make serial po...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[NEWS / PUBLISHING INDUSTRY]

South Korea's digital publishing industry

South Korea's digital publishing industry South Korea's publishing industry   2017.8.18   Foreign publishing industry officials interested in South Korea should focus on digital publishing, where anyone can become an author and readers can access books anywhere at any time. In South Korea, the market for web novels and webtoons is growing at a fast pace due to these facts.   Firm growth in South Korea's digital publishing   In contrast to South Korea's lagging book sales, the country's digital publishing industry has been marking steady growth. According to a contents industry survey conducted by the country's culture ministry in 2016, production of digital publishing for the Internet and mobile phones recorded 255.5 billion won in profits and soared 12.4 percent over a year earlier. Services in digital publishing for the Internet and mobile phones also showed the same trend, jumping 17.3 percent on-year and showing a market size of an annual 181.6 billion won.Also...
  • VOL.3 / 2017.08
[TOPIC / TRENDS]

Independent Publishing

Independent Publishing Movement in South Korea's Publishing Industry Worth Noting The Age of 'Independent Publishing'   2017.7.28   Recently in South Korea, independent bookstores are gaining increasingly more attention, especially among younger Koreans. As a testament to this, the number of independent bookstores has been on the rise after being pushed to the brink of extinction by large bookstores, online booksellers and a general decline in the number of book readers. At an event not too long ago where 20 independent bookstores introduced and sold books at Seoul's international book fair, many visitors came to see what it was all about. This section takes a look at the reasons behind this recent trend.     1. The place where 'concepts' are sold, not 'books' The biggest advantage independent bookstores have is that they can make their own 'concept' - something difficult for larger bookstores to risk. Large bookstores aim to sell books to all readers and so they o...
  • VOL.2 / 2017.07
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