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[TREND / EXPORT CASE]

12 Years of Publishing Korean Books in Vietnam

Export Case   12 Years of Publishing Korean Books in Vietnam   2022.06.07   Nha Nam is one of the leading literary book publishing companies in Vietnam, and one of our main goals is to introduce the world's literary works to Vietnamese readers. Since our founding in 2005, Nha Nam has purchased the rights to many works from the UK, France, USA, Germany, Canada, China, and Japan and accomplished certain achievements. However, at the time, although we were keen to publish Korean books, we had quite a few difficulties finding books and contacting Korean copyright owners. Moreover, we did not have much information about Korean literature, nor did we have editors who could read and translate Korean. We could only refer to information through other languages such as English, French or Chinese. At that time, although not many Korean literary books were published, Korean dramas were widely known in Vietnam, so we decided to experiment with the book that had b...
  • VOL.47 / 2022.06
[TREND / BOOK TRIP]

The Factory of Contemporary Arts in Palbok, Poplar Tree Picture Book Library

Book Trip   [Korean Libraries with Themes ①] The Factory of Contemporary Arts in Palbok,Poplar Tree Picture Book Library Children’s Dream Factory Growing with Picture Books under Fully Blossomed Poplar Trees   2022.06.07   It is no exaggeration to say that Jeonju, the city represented by its old-fashioned Hanok village, is the center of Korean culture. The city embraces diverse cultures and is even called the city of Yehyang (芸?: a town full of artists). Moreover, as the center of K-content, the city boasts its relish as a place to experience and enjoy the diverse Korean cultures and values. Also, Jeonju has unique libraries under different themes all over the city, stimulating the urge to fill one’s needs for intelligent and cultural experiences. Recently, through urban regeneration projects, old and archaic places are enlivened as creative areas for people to visit as the city widens its horizon as an artistic city. One of the representative...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Willbooks Publishing Co.

Korean Publishers   Willbooks Publishing Co. Books That Quietly Draw Readers In   2025.07.07   How many kinds of pleasure can be gained from books? The joy of reading and learning are the most fundamental pleasures that books offer. However, today’s readers expect something more engaging and thought-provoking from books. While books retain their value as a medium to convey knowledge and information, an increasing number of readers now seek books that are not only informative but also aesthetically appealing as objects in their own right. Willbooks Publishing is a publishing house that not only responds to this trend but leads it.   The logo of Willbooks Publishing Co.     It’s a pleasure to have you with us on K-Book Trends. Please introduce Willbooks Publishing to our international readers along with the meaning of the company’s name.   Hello, it’s good to meet you all! The name “Willbooks” is derived from ...
  • VOL.84 / 2025.07
[INTERVIEW / KOREAN AUTHORS]

Poet Seo Hyo-In

Korean Authors   Poet Seo Hyo-In A poet who delves into the wellspring of resilience and deep emotion   2025.07.07   People are adapting to the era of network-based videos with astonishing speed as if they’ve been living in it for years. These days, it’s rare to find someone who reads a letter or piece of writing with deep emotional engagement. Because of this, some believe that writing, and poetry in particular, is losing its value. Yet poetry still endures. That’s because there are poets who believe it remains one of the most powerful ways to express human emotions and desires; as long as those emotions and desires exist, so too will poetry.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers and introduce yourself briefly.   Hello, everyone. I’m poet Seo Hyo-In. It’s an honor to be doing this interview, and it’s good to meet you all.   You began your career as a p...
  • VOL.84 / 2025.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.07.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.48 / 2022.07
[TREND / TOPIC]

Korea’s Publishing Trend - The World Literature Complete Collection

Topic   Korea’s Publishing Trend- The World Literature Complete Collection   2022.05.02   At the end of a recently finished drama, “Our Beloved Summer,” a book titled I Like Early Summer written by Lee Na-Eun, was shown. The book does not exist in reality since it was a prop. The name Lee Na-Eun was the name of the drama's screenwriter. The book continuously shows itself as one of the key items connecting the main characters. It revealed itself in the last episode as a gift to viewers.Many viewers would have noticed that the book is similar to Minumsa Publishing Company's World Literature Series. The upper half is filled with a drawing, and the lower half is covered with a white background and a single-colored title. The cover's structure is a symbol of Minumsa's collection. The fact that people recognized the book by its cover shows how much Koreans are familiar with the collection.   In the drama, “Our Beloved Summer,” a book th...
  • VOL.46 / 2022.05
[TREND / SPECIAL PROJECT]

Brain Engineer Jeong Jae-Seung Seeks Innovative Disciplinary Convergence

Special Project   [Korean Scholars ⑤] Brain Engineer Jeong Jae-Seung Seeks Innovative Disciplinary Convergence The rise of an ingenious scientist, who contributed to promoting a science-friendly environment through constant interaction with the public   2022.05.02   A world increasingly driven by Artificial Intelligence (A.I.) has arrived much earlier than expected. A.I., something usually depicted in science fiction movies and novels, has begun to take shape in many parts of our lives. In step with the trend, more researchers are studying the human brain and approaches to mutual prosperity with A.I. Amid such shift is a man facilitating the transition. He is Jeong Jae-Seung, a brain engineer, who has been explaining scientific concepts in a plain, but intriguing way to the public through many TV shows and books, helping people overcome their fear of science and build a wealth of knowledge. The ingenious engineer applies his large store of knowledge to various a...
  • VOL.46 / 2022.05
[INTERVIEW / KOREAN PUBLISHERS]

Window of Times

Korean Publishers   Window of Times Pierce like a spear, reflect like a window, or sing like a singer   2025.06.02   Why do you make books? Every publisher will have a different answer to this question. Yet, every answer has its own value, and our lives are thus enriched. The publisher Window of Times continues to release books about beings and lives that we are familiar with, but know little about. From Marx to Chomsky, from farmers to convenience store part-timers, it delves deeply and uncomplicatedly into the stories of those we mistake for too distant or too familiar - to make books as a spear, window, or a song (창 in the publisher’s Korean name, “시대의창,” can be used in three different ways) to the world.   The logo of publishing house Window of Times     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers the publishing house along with the meaning of the com...
  • VOL.83 / 2025.06
[INTERVIEW / KOREAN AUTHORS]

Professor Choe Jae-Chun

Korean Authors   Professor Choe Jae-Chun The world of an ecologist, in which all things are beautiful for being alive   2025.06.02   There are a number of people who argue that humans are inherently selfish and that life is a struggle of every man against every man. A growing number of people even recognize that it is wise to choose individual survival over coexistence. However, there is a biologist who believes that humans, and indeed all life, can never live alone. His observations over the years have given people great solace and hope. Through scientific evidence that we are, after all, “dependent beings.”       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   I have been spying on other animals all my life, running into the mountains, fields, oceans, and rivers to see what they are doing. I am also a scholar studying animal behav...
  • VOL.83 / 2025.06
[INFORMATION / BEST SELLERS]

2nd Week, May 2022

Best Sellers   2nd Week, May 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.06.07   In May 2022, the five-year term of President Moon Jae-in came to an end. As he took office under nationwide attention, books about him and his term were published, and four of them ranked in the integrated list of bestsellers for the 2nd week of May. For example, Moon Jae-In’s Consolation, Top 100 Speeches of President Moon Jae-In, Five Years of President Moon Jae-In (2 volumes), and The Fate of Moon Jae-In (2 volumes) are all books that were published after the end of his term. Their ranks show how much Korean readers are interested in their now former president. In particular, Moon Jae-In’s Consolation is an essay where the former president candidly talks about his feelings going back to an “enlightened citizen” from a president, which ranked first in the integrated list of bestsellers.While books about former president Moon Jae-In have taken th...
  • VOL.47 / 2022.06
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