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[TREND / SPECIAL PROJECT]

The Most Remote Place Travelers Dream Of: Antarctica

Special Project   [New Ways of Walking Through Cities ⑦] The Most Remote Place Travelers Dream Of: Antarctica   2025.07.07       If you love traveling, you must have imagined yourself slowly making your way to Antarctica. No matter where you start from, it will be a long journey, but that is why there is no other place that stimulates curiosity as much as Antarctica. Antarctica is a unique and special place unlike any other. It is a much harsher environment for sustaining life than the Arctic, which is also a polar region. That is probably why so many people have ventured toward the barren South Pole. As a place that ignites the imagination and spirit of adventure, creative works set in Antarctica are all extraordinary. Characters who awaken something unknown or experience mysterious phenomena beyond understanding appear in these works. Readers readily accept such settings simply because the story is se...
  • VOL.84 / 2025.07
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / SPECIAL PROJECT]

Experiencing Nature’s Great Epic on the Paradise Island of Hawaii

Special Project   [New Ways of Walking Through Cities ⑤] Experiencing Nature’s Great Epic on the Paradise Island of Hawaii   2025.05.07       Whether it’s surfing the waves at Waikiki Beach, hiking Diamond Head to feel the earth’s vitality, or snorkeling in Hanauma Bay, a beautiful volcanic crater, Hawaii’s great nature is an art in itself. Moreover, you can enjoy sensational artwork in Kaka’ako, a former factory turned art village, or spend peaceful time exploring the National Wildlife Refuge on Kauai, a pristine island home to many natural wonders. In particular, Waimea Canyon, the “Grand Canyon of the Pacific,” offers a deeply relaxing experience with the majesty of nature.Hawaii is a heavenly paradise that is considered a favorite vacation spot of the gods. In addition to the magnificent nature, you can also enjoy shopping at various shopping malls and culinary delights, such as Kona coffee, which is only grown in H...
  • VOL.82 / 2025.05
[TREND / TOPIC]

The Era of High Exchange Rates and the Korean Publishing Market

Topic   The Era of High Exchange Rates and the Korean Publishing Market Readers ultimately respond to good content   2025.04.07   The structure of the Korean publishing market and translation-oriented publishing in the 1990s   I vividly remember the days when the Asian Financial Crisis hit Korea. The value of foreign currencies jumped one day. I waited for it to fall, but things didn’t go as expected. The value of foreign currencies continued to skyrocket, and the value of the Korean won plummeted. This was the situation in 1997. Until then, the Korean publishing market had been heavily dependent on importing translation rights to titles that could compete in Korea from overseas markets, mainly Japan and the English-speaking countries. In this climate, Korea was hit by the era of high exchange rates. By the time we had to pay the advance for a title contracted at 800 won per dollar, the exchange rate had nearly doubled to 1,600 won per ...
  • VOL.81 / 2025.04
[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Sh?nen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishin...
  • VOL.81 / 2025.04
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / BOOK TRIP]

Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works

Book Trip   [A Trip to Literary Museums ⑩] Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works Nonsan-si, Chungcheongnam-do: Kim Hongshin House andGanggyeong Mountain Salt Literary House   2025.02.17   Any city has a history that builds up over time, like the rings of an old tree. Cities grow and transform like organisms, and along the way, they develop many stories. Those stories, in turn, are the source of an area’s image, energy, and sentiment. Nonsan-si, located in the hinterland of Chungcheongnam-do, is home to many cultural heritage sites, including the UNESCO World Heritage-listed Donam Seowon, Jonghagdang, and Myeongjae Historic House. There are also many other attractions, such as the beautiful Ganggyeong Port, which still retains traces of its prosperity through the years of modernization, and Tapjeong Reservoir and Suspension Bridge, where you can experience the feeling of walking on a lake. These places w...
  • VOL.79 / 2025.02
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