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[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[TREND / EXPORT CASE]

Korea’s Non-Fiction Books Building Global Competitiveness

Korea’s Non-Fiction Books Building Global Competitiveness   2020.10.05   It is notable that the Korean Wave in the publishing industry began in the Northeast Asian and Southeast Asian publishing markets. And the major players that strongly supported the trend were novels and TV dramas “Winder Sonata”, “Gaeul Donghwa” and “Jewel in the Palace”. The wave then moved to the British and American markets, and the first field to penetrate those markets among the Korean publishing areas was literature. However, an interesting phenomenon can be easily witnessed today that recalls the past days - the publication of non-fiction books in the Asian publishing market is showing an upward curve. Now, while setting a specific strategy for non-fiction titles to enter the British, American, and European markets, aggressive sales efforts need to be made. Authors and titles that have the capacity to compete with others on the global stage have appeared in Korea. In fact, there are already...
  • VOL.27 / 2020.10
[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art   2020.10.05       The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...
  • VOL.27 / 2020.10
[TREND / TOPIC]

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair Adding futuristic value to the innocence of childhood   2020.09.07   The coronavirus has changed so much of our daily life. We can no longer move around without a mask, and social distancing has become a must. Many offline exhibitions got canceled or were switched to online. The 33rd Moscow International Book Fair is being held as an “un-tact (contactless) book fair” on an online platform this year. Korea, as the guest country of honor, has organized a relevant exhibition and created a curating video to be used as an online platform for the Moscow International Book Fair set to be held from September 2nd to 6th. The domestic exhibition of Korean books for children and teenagers for the 2020 Moscow International Book Fair organized by the Publication Industry Promotion Agency of Korea (KPIPA) was carried out from August 3rd to 12th on the theme of “Meeting the F...
  • VOL.26 / 2020.09
[INTERVIEW / KOREAN AUTHORS]

Writer Kim So-Young

Korean Authors   Writer Kim So-Young   2021.11.01     Please introduce yourself to our readers.   Hello, my name is Kim So-Young. I have worked as an editor for children’s books for a long time and now I meet children in the book club I manage. Meanwhile, I also recently published a children’s book titled The World of Children (SAKYEJUL).   Is there a specific reason you became a writer?   It has been a little over 20 years - if I count the years I have worked as a children’s book editor and as an instructor in the children’s reading club. There are things I have come to know and learn by working in the same field for a long time, and I wanted to share the knowledge, the impressions, and food for thought with many of those who also have these thoughts.   Speaking Reading Law (Dasan Edu), How to Read Children's Book (UU Press)     Is th...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN AUTHORS]

Writer Heo Kyo bum

Korean Authors   Writer Heo Kyo bum   2021.11.01     Please introduce yourself to our readers.   Hello, I debuted with Twenty Questions Detective and Magician (BIR Publishing Co., Ltd.) series. This is Heo Kyo bum, I have been working as a writer for 8 years now.   What motivated you to become a writer?   When I recall my childhood, I have more sad memories than happy memories. So if you ask why I became a writer, it's because I like stories. If you ask why I like stories, it’s because when I was young, I immersed myself in the world of stories and I was able to forget the hardships of reality. That became an opportunity for stories to play an important role in my life. Then, by chance, I thought I might be able to make a career from this. From the moment I decided to do that, I realized that no other dream could have replaced it. No matter how good the job, a great job for other people, or even if it was a job that could make me a lo...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN AUTHORS]

Writer Lee Seula

Korean Authors   Writer Lee Seula   2021.10.05     Please introduce yourself to our readers.   Hello, I’m Lee Seula, the writer. I publish Dailee-sulla, I also run the Hey Uhm publishing house. I was born in 1992. I write diligently.   How was your childhood?   When I was a child, I was so shy that my talking wasn’t great. I think one whose speech isn’t good can write well. People who are good at talking can communicate so well that they won’t have any regrets because they say everything they want to. But those who are not good at talking go home with regrets. Those with regrets have a high probability of writing a diary. In that respect, I think I was a child who wrote a diary full of regrets. In my youth, I also wrote a lot of diaries back then.   I heard that there was one particular teacher who helped you become a writer.   I attended an alternative school. There were a lot of activities there that made me write. That...
  • VOL.39 / 2021.10
[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.01.04   With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-Food

K-Food Having fun reading, cooking, and eating!   2020.09.07     Korea’s food and culture have been continuously developing and evolving over a long history. And as Korea’s culture is now widespread across the world, its food and culture have joined the Korean Wave, captivating the global community. Besides, foreigners are enjoying the so-called “K-Food,” and Korea’s “cooking shows” or “mukbang (videos of people eating food)” have become a trending type of content that overseas audiences search for.Korea’s food-related content clearly shows what is currently trending in the Korean culture, which attracts the eyes of the overseas audience. Even though fewer people are looking up books to find out about K-Food content due to the development of video platforms like Youtube, books and recipes of Korean food, sometimes written by Korean celebrities, are published in the market. The following section introduces books on K-Food.   Korea’s food and...
  • VOL.26 / 2020.09
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
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