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Search word : "Netflix",   Search result : 53
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[TREND / TOPIC]

Books with Discourses on the Post-COVID-19 Era in Korea

Books with Discourses on the Post-COVID-19 Era in Korea The world after the pandemic   2020.08.03     Now, we can no longer live in the way we lived before. With the outbreak of COVID-19 across the world, people have begun to divide the era into two: BC (Before Corona) and AD (After Disease). This new infectious disease did not just kill innocent people , but is severing physical movement and interpersonal interaction. With the emergence of a contactless society, a massive shift is taking place in the society, economy, and politics.In the face of the pandemic, publishers are busy planning exclusive books about the COVID-19 era. Since March this year, books featuring the virus have been newly filling the shelves, adding new lines to the discourse so-called “post-COVID-19.” For faster publication of books, publishers chose to make them in the omnibus style, where writings of several specialists are combined in a single book.   The unprecedented spread of the vi...
  • VOL.25 / 2020.08
[TREND / SPECIAL PROJECT]

K-Movie

K-Movie Books and movies are powerful cultural products   2020.08.03     Movies and books are alike each other in that regardless of their different production methods, they are records with stories embedded in them. Korean movies have never stopped advancing, and the Korean film industry is marking its 101st anniversary this year. Korean movies once were marginalized in the global film industry, but with all the hard work and passion of the filmmakers to push into the global market, their reputation has grown significantly on the global stage. In particular, “Parasite” from director Bong Joon-Ho recently won the Academy Award for Best International Feature Film, the Academy Award for Writing Original Screenplay, the Academy Award for Best Director, and even the Academy Award for Best Picture, winning a total of four honors at the 92nd Academy Awards. This is truly a milestone achievement in the history of Korea’s film industry.In addition, books have often...
  • VOL.25 / 2020.08
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[INFORMATION / BEST SELLERS]

3rd Week, October 2020

3rd Week, October 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.11.02   If we take a look at the integrated list of bestsellers announced by the four major online bookstores in Korea for the third week of October, some books catch our attention as they have ranked even before their publication. The first example is Diligent Love by Lee Seul-Ah, who has been greatly loved by Korean readers with her Daily Lee Seul-Ah Essay Collection (Hey Uhm) and My Face Becomes Like My Mom Whenever I Cry (Munhakdongne). This book, with the subtitle “Lee Seul-Ah’s Writing Room for Studying Body and Mind,” talks about what the writer has taught and learned through her writing classes. Also, See What They Mean, Say What You Mean by doctor Oh Eun Young, a so-called national mentor for childcare, offers a kind explanation about how to teach and deliver a clear message to your kid without exhibiting anger. It seems the fame of these writers has put their books ...
  • VOL.28 / 2020.11
[TREND / TOPIC]

2020 Publication Trends in Korea

2020 Publication Trends in Korea   2020.02.03     Korea has fully entered a low-fertility and aging society. The number of students is rapidly decreasing, and for domestic colleges, some of the majors have been taken off the curriculum or were integrated due to a lack of applicants for 2020. This trend gives birth to new keywords for the generation such as “Millennial Generation”, “Active Senior Generation” or “Senior Generation” in our society, while on the social sensitivity side, keywords from other perspectives that were not highlighted in the society such as feminism, fairness, fragmentation, double-sidedness, and growth are emerging.   Young people familiar with media will enjoy and represent the changing times with their sensibilities.   Trend Korea 2020 is an annually published book series which launched in 2009 with Trend Korea 2010. The series consists of analysis and predictions about Korean consumption trends. The b...
  • VOL.19 / 2020.02
[EVENT / IMAGE OF K-BOOK]

The Flower of Korea, “Mugunghwa,” Blooms

Image of K-Book   The Flower of Korea, “Mugunghwa,” Blooms   2025.03.10     Korea’s National Flower, the Mugunghwa     There’s a special flower in Korea: mugunghwa (hibiscus, rose of sharon). The mugunghwa, which won the most votes in the “Which flower/plant reminds you of Korea?” survey by K-Book Trends, is not just a plant, but an important symbol of Korea’s history and spirit. The mugunghwa is a flower that means “blooming eternally.” It symbolizes the perseverance and strong spirit of Koreans as it constantly blooms new flowers from summer to fall every year. Koreans have long used it to express their national identity and pride. Most recently, it has gained more attention worldwide when the popular Netflix series “The Squid Game” featured a game called “Mugunghwa kkochi pieotseupnida (무궁화꽃이 피었습니다, meaning ‘mugunghwa f...
  • VOL.80 / 2025.03
[TOPIC / TRENDS]

The Present and Future of South Korea's "Screensellers"

The Present and Future of South Korea's "Screensellers"   2017.10.10   The word "screenseller" can now be heard every now and then in everyday conversations. "Screensellers" are original novels that gain interest after they are made into movies. Even those who do not use the word screenseller on the personal basis, the concept is now well-known among readers and moviegoers. Read on to learn how screensellers came to be in South Korea, diverse screenseller film festivals in the country and books that are likely to become screensellers in South Korea.   The Emergence of Screensellers in South Korea   It has been less than a decade since the word screenseller emerged in South Korea. The word was first used in 2009 as the Twilight series, Higashino Keigo's Into the White Night and books related to South Korean television drama “Queen Seondeok” saw much popularity. After several news reports on these kinds of screensellers and its concept, the word rooted itself...
  • VOL.5 / 2017.10
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