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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Yellowpig

Korean Publishers   Yellowpig Picture books are good friends for children   2024.05.07   What was the first book that you ever read in your life? You might not be able to remember its title, writer, and story, but you will know one thing for sure - the book you eagerly followed with your eyes in your parents’ arms was a picture book. For children, picture books are not just the first books they encounter in their lives, but also good friends they will keep for the rest of their lives. Through picture books, they meet, interact with, and grow with the wider world. The world of picture books has been expanding in depth and breadth, not only for children that communicate through pictures, but also for people of all ages. Yellowpig is a publisher specializing in picture books that transcend age, language, and culture - making them a good friend for everyone. Following is an interview with Yellowpig, a publisher constantly growing while publishing pictur...
  • VOL.70 / 2024.05
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[TREND / BOOK TRIP]

Wonju, Gangwon-do

Book Trip   Wonju, Gangwon-do Filled with Pride as the UNESCO City of Literature   2021.12.06     Boasting well-preserved exquisite natural scenery, Wonju is home to a number of temples, including Sangwonsa and Guryongsa, Chiaksan Mountain with a marvelous mountainous landscape, and great tourist sites such as rail bikes in the Ganhyeon Tourist Area and the Sogeumgang Valley Suspension Bridge. The region also has literary elements that make it more proud. Pak Kyong-Ni, the master of modern Korean literature and the writer of the Toji series, a steady bestseller, completed the series and spent the rest of her life in Wonju. Her house is still preserved, and the surrounding region is organized around the Pak Kyongni House. This makes it enough to call Wonju the home of literature. UNESCO has also recognized such literary resources of Wonju. The UCCN (UNESCO Creative Cities Network), a global platform under UNESCO, selects cities with creativity and potential every 2 ...
  • VOL.41 / 2021.12
[TREND / ONE-LINER QUOTES]

Korean Novelist’s Pick

One-Liner Quotes   Korean Novelist’s Pick   2021.12.06     The Korean History on the Table (Humanist), written by Joo Young-Ha with a sub-title "The 20th Century Cultural History of Korean Food," is an encyclopedia of various menus that represent Korean food, from food for common people such as “Seolleongtang (ox bone soup)”, “Yukgaejang (spicy beef soup)”, and “Chueotang (loach soup)”, to traditional court foods such as “Sinseollo (royal hot pot)”, “Gujeolpan (nine different ingredients assorted on a wooden plate in an octagon shape)”, and “Tangpyeongchae (mung bean jelly salad).” It also talks about stories about bars downtown where people used to enjoy food and high-grade Korean restaurants where people of high social status went. However, this is not the main topic of the book. The book helps readers understand the turbulent modern history of Korea. Symbolic foods have appeared in all moments of Korean histor...
  • VOL.41 / 2021.12
[TREND / TOPIC]

Book Communities Create a New Cradle for Readers

Topic   Book Communities Create a New Cradle for Readers   2021.11.01   Different values and meanings are created through books. Books allow us to acquire knowledge. We are also enlightened by the teachings portrayed in them, and they sometimes even set the path for our lives based on this enlightenment. However, reading regularly by oneself is easier said than done. Furthermore, reading books on a broader spectrum than what one’s interested in is something even more difficult to do. More and more people have been reading and having discussions within book clubs all around. There are people who take a further step and pursue positive development by planning a variety of events and taking part in a society with reading as a medium. They want to achieve positive development through various activities and playing social roles by using the act of reading. This refers to creating book communities. Book communities mostly start as book clubs and have the purpose of ...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INTERVIEW / KOREAN AUTHORS]

Writer Yun Jung-Eun

Korean Authors   Writer Yun Jung-Eun A Writer that Delivers “Happiness That Will Eventually Come”   2024.04.01   In 2023, one news thrilled Korean literature fans at home and abroad. It was that Marigold Mind Laundry (Book Romance), a bestseller in Korea recognized as a “healing fantasy novel,” has signed a high advance contract with a major international publisher. For Korean fans, it was a moment of excitement to feel the power of K-literature again, and for international fans, it was a moment of anticipation to read K-literature in their own language. The book’s writer, Yun Jung-Eun, said in an interview that she hopes readers will find their comfort and happiness through reading her books. From that short answer, it was clear that even people who live across borders and speak different languages are connected by a thin but strong thread somewhere in their hearts. Following is an interview with writer Yun, who shares the joy of life with thos...
  • VOL.69 / 2024.04
[INFORMATION / NEW BOOKS]

NINE

New Books   NINE   2022.01.03                       NINE - What if you fall into a confusing situation where you can hear what plants say, all of a sudden? "Yoo Nine," an ordinary 17-year-old girl lives with her aunt.But all of a sudden, she begins to hear plants' voices and grows sprouts on her fingernails.Her aunt tells her that it means that she is the "ninth sprout" and has a special power.Confused about her identity, Nine uses her power of communing with plants and finds out about Park Won-Woo, a senior at school who went missing 2 years ago. She decides to uncover the truth.Yoo Nine and her friends, who resolved to dig into the mystery, begin searching for missing Park Won-Woo in their own way. The ninth sprout - the last sprout to spring among other sprouts...- Nine, the miraculous sprout.Will Nine be able to unravel the mystery of the...
  • VOL.42 / 2022.01
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