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Search word : "Affection",   Search result : 85
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[TREND / TOPIC]

How to Live in the Generation where You “Watch” Books

How to Live in the Generation where You “Watch” Books   2020.11.02       Today, reading paper books has become just one of the many ways of enjoying books. Even though you don’t necessarily “bite or taste” the books like that famous advertisement phrase, you are able to enjoy books through various channels. In particular, the transformation of diverse media based on books began to lead the new generation where you “watch, listen to, and experience” books. Some people say that “texts will be replaced with videos in the new era,” but such transformation led by the development of platforms is live evidence that books are still more of an interesting or competitive medium than you might think. This is because a generation of videos without texts or books is like a castle built on sand.   Modern society has entered an era where you watch, listen to, and experience books.     Book-related TV Programs are Fading Away   “Book...
  • VOL.28 / 2020.11
[TREND / BOOK TRIP]

Uijeongbu

Uijeongbu Where the Past and Future Coexist   2020.11.02       Being a central city in northern Gyeonggi-do Province, Uijeongbu is where nature and history blend together. Indeed, transportation is convenient as the city is near the capital, Seoul. The brand slogan of Uijeongbu, “Uijeongbu, City of Happiness,” exhibits the city’s will to become a city where its citizens are happy. At the center of the city flows Jungnangcheon Stream, which meets the Han River, and Suraksan Mountain and Dobongsan Mountain rise high in the East and West, respectively, which all add up to a balanced mixture of the city and nature. Meanwhile, the name Uijeongbu has a long history. The name derived from a historical incident where the top administrative body “Uijeongbu” moved its base here during the Joseon Dynasty. Being a gateway towards Seoul today, Uijeongbu has settled as a center of politics, economy, society, culture, and transportation.Greeting the season of books, let’s d...
  • VOL.28 / 2020.11
[INTERVIEW / KOREAN PUBLISHERS]

ACHIMDAL BOOKS

Korean Publishers   ACHIMDAL BOOKS Never Changing Literary Value Rises Radiantly and Brightly   2021.11.01   Literature is a genre with deep roots in the publishing market, but there is an increasing number of cases where the genre is excluded from the mainstream. On top of this, there aren’t too many literature publishers that completely fulfill their roles properly. In a reality like this, we cannot help but approve of ACHIMDAL BOOKS for fulfilling its role as a publisher of literature and continuing to make efforts, including the expansion of opportunities for poems, essays, and other works of literature to be published. Although it is a small publisher, there seems to be a light that shines with the rapid advancement of ACHIMDAL BOOKS, which works to broaden the literature base by searching for new ways of publishing literature in a clever way.   Logo of ACHIMDAL BOOKS   Please tell foreign publishers what ACHIMDAL BOOKS does and what mean...
  • VOL.40 / 2021.11
[EVENT / IMAGE OF K-BOOK]

Chopsticks That Move Before Words, Jeong(情)

Image of K-Book   Chopsticks That Move Before Words, Jeong (情)     2026.03     Voting results : "Scenes that Remind Us of Korean 'Jeong'"   When we asked, “What scene comes to mind when you think of the Korean sentiment of Jeong?”, the most frequent answer was “sharing side dishes or kimchi” (48.8%). This result clearly shows that Korean Jeong is revealed not through grand words or declarations, but rather first through the consideration practiced quietly at the dining table. Warm words such as “Eat more” or “You like this, don't you?” are certainly important, but there are moments when the heart is delivered even more vividly. Small movements, such as the act of gently pushing a side dish bowl closer so someone can easily reach it with their chopsticks, the act of silently serving another portion of k...
  • VOL.92 / 2026.03
[EVENT / LET'S TRY]

A Heartwarming Journey to Neighborhood Bathhouse

  Let's Try   A Heartwarming Journey to Neighborhood Bathhouse     2026.02       『Blossoming Years, Neighborhood Bathhouse』- Written by NeverlessHolida, Illustrated by Aleoji, Dot Book     『Blossoming Years, Neighborhood Bathhouse』   “On days when you long for warmth, the neighborhood public bathhouse is always right by our side!”   With steam rising, as you soak your body in the tub, the chill hiding in every joint slips away,and a sigh of ‘"Ah, that’s good!" naturally escapes your lips – there is such a place, and it is the neighborhood bathhouse. It offers a deep refreshment incomparable to washing at home, leaving both your skin an...
  • VOL.91 / 2026.02
[INFORMATION / #K-BOOK]

#Mystery Thriller Crime

#Mystery Thriller Crime KPIPA introduces K-Books for global publishing markets through K-Book Platform 2021.04.05   The Ice Forest 1. Publication Details Title | The Ice ForestAuthor | Ha Ji-eun Publisher | Goldenbough Publication Date | 2020-03-20ISBN | 9791158886356No. of pages | 556Dimensions | 128* 188   2. Copyright Contact Name | Nam Michelle; Kim Dajeong Email | michellenam@minumsa.com; dajeong@minumsa.comPhone | +82-70-4261-9547   3. Book Intro "I knew by intuition. This person, this person's music will be forever." A masterpiece that has returned, the complete edition of 『The Ice Forest』 A masterpiece of fantasy novels that grabs readers with fluent sentences and a fascinating atmosphere. It is a monumental piece written by the author Ha Ji-eun. “The Ice Forest”, a mysterious fantasy based on classical music which is a rare writing subject in Korea is H...
  • VOL.33 / 2021.04
[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art   2020.10.05       The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...
  • VOL.27 / 2020.10
[EVENT / IMAGE OF K-BOOK]

A Story of Friendship and Growth Built Through Fanhood

Image of K-Book   A Story of Friendship and Growth Built Through Fanhood   2025.08.04     Fandoms have an essential role in K-POP culture     People often feel a sense of connection when they meet someone who shares their interests. This is because common interests make us feel like we have similar preferences. Teenagers, in particular, often form social connections by creating fandoms for their favorite singers, actors, or characters, as friendships hold significant importance to them. Fandoms formed in the online space can open up another world for them offline. A fandom refers to a community of people who share a common interest, building a culture through friendships and emotional connections. It is a collective phenomenon where fans communicate and interact with each other beyond simply liking individual content. Fandom culture is growing to the point whe...
  • VOL.85 / 2025.08
[EVENT / I READ]

Counsel Culture by Kim Hye-jin

I Read   Counsel Culture by Kim Hye-jin   2025.07.07   This article is a review written by a Filipino reader ofK-Book Trends after reading a Korean book.If you want to share your wonderful experience of reading Korean bookswith other overseas readers, please send us an email!kbooktrends@gmail.com   Counsel Culture (Minumsa Publishing) by Kim Hye-jin, translated by Jamie Chang, is a contemporary Korean novel that unfolds as a quiet, healing narrative. With themes that explore cancel culture, mental health, public shaming, and the arduous path to emotional recovery, this book offers a reflective and tender glimpse into the life of someone trying to rebuild herself after a societal fall.   English and Korean covers of Counsel Culture     The story centers on Haesoo, a therapist who becomes the subject of public judgment after making an insensitive remark about a person who late...
  • VOL.84 / 2025.07
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