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[TREND / EXPORT CASE]

Best Import Cases of Jiangsu Phoenix Education Publishing

Best Import Cases of Jiangsu Phoenix Education Publishing The strange story of Big Kids Math, which began as an unfamiliar book from another country but soon became the most popular book online   2021.06.07   * The Chinese edition of Big Kids Math is 神奇的?? (Magical Math).     One mathematics book series caught the eyes of parents in 2019. The series gathered more fans with its diverse, fun math games and rich storyline, creating a frenzy for the next two years, after which the series collaborated with multiple personal media and official accounts. It was Big Kids Math (Chunjae Education Inc.) published by Creative Children’s Book Publishing Center (?意童?出版中心出版) of Jiangsu Phoenix Education Publishing (江??凰?育出版社). Big Kids Math is an educational mathematics series that includes toys, workbooks, handicraft materials, and pictures that tell stories, cultivate behavioral habits, and teach math. It was imported by Chunjae Education Inc., a Korean publis...
  • VOL.35 / 2021.06
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN PUBLISHERS]

Songsongbooks

Korean Publishers   Songsongbooks The Place that Holds Everyday Stories With Upbeat Sound   2022.11.07   There is a publisher who focuses on small things in our daily lives and delivers them in an upbeat sound, like ‘pasongsong gyerantak (파송송 계란탁, the sound of chopping green onions and cracking eggs when making noodles).’ Songsongbooks find minor but common events taking place around our lives, change them into stories, and give joy to readers. The publisher selects light but fun topics rather than solemn and grave ones and publishes interesting books. As a former comics magazine editor, Songsongbooks’ director Kim Song-Eun loves drawings and images. She sometimes invites writers to hold signing events and book talks. She even becomes a character in the book and meets readers to deliver happiness. Let’s hear Songsongbooks’ stories as it meets readers in diverse forms and finds joy in their daily lives.   Logo of Songsongbooks...
  • VOL.52 / 2022.11
[INTERVIEW / KOREAN PUBLISHERS]

Bombom Publishing Co.

Korean Publishers   Bombom Publishing Co. Unique Picture Books Made with Love   2022.10.04   Picture books were often regarded as “books only for children.” Driven by the growing interest of adult readers in picture books, however, a number of “picture books for adults” have been published lately. “What are picture books for adults?” In search of the answer to the question, Bombom Publishing Co. is dedicated to redefining them as “books that both adults and children can enjoy” from “books that adults can merely read,” and to publishing picture books covering all genres. We had the opportunity to feel the publisher’s commitment to its readers, along with a passion for picture books.   The logo of Bombom Publishing Co.     It is our pleasure to have Bombom Publishing Co. in K-Book Trends’ interview. Please introduce the company and its mission to our global readers.   “B...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN AUTHORS]

Writer Jiwon Yu

Korean Authors   Writer Jiwon Yu A Person Who Brings the World Closer Together Through Stories and Pictures   2022.10.04   In Korea, the 9th of October is “Hangeul Day,” where people commemorate King Sejong’s invention of Hangeul, the Korea writing system. Just as King Sejong wanted Hangeul to spread to the public for good use, there is an individual who wants the world to communicate more closely through design and writing. It is writer Jiwon Yu, who has met her readers as a typographer, designer, and writer through various activities that cross the boundaries of studies. Her communication involves various channels, all based on writings and pictures. Writer Yu tries to find beauty in all areas in the world, such as art, science, mathematics, and humanities, and make it shine brighter. Below is an interview with writer Jiwon Yu, who says that letters and books are the “most reliable and grateful partners” in her life.   ...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

Changbi Publishers

Korean Publishers   Changbi Publishers The Unfathomable Depth of Beauty   2022.03.07   We all have our own stories that have made us who we are today. Here, Changbi Publishers has a long-established history and tradition, and the publisher has become the way it is now through countless transitions. As it always rose amid severe government oppression, Changbi Publishers was able to keep expanding the spectrum of publishing in the country through endless attempts. The publishing house is actively playing on the global stage, regardless of the genre, from children’s books and literature with touching stories to books containing various knowledge of intellectuals. Also, by using online platforms, it seeks to get closer to readers. Therefore, it is a great time to introduce Changbi Publishers, who are committed to enriching communication with readers by engaging with global trends.       Plea...
  • VOL.44 / 2022.03
[INFORMATION / BEST SELLERS]

2nd Week, July 2021

Best Sellers   2nd Week, July 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.08.02   It’s the second week of July, and the summer vacation season is back, signaling the beginning of a scalding hot summer. Comic books such as Common Siblings and The Whale Star are trending in bookstores celebrating summer vacation. These two comic series have been proving the love they receive from their readers with concrete figures, as they have been hitting the bestsellers’ list as soon as a new volume is released. The Common Siblings series gives laughter to young readers with humorously drawn episodes of “Common Siblings” uploaded on Youtube. And The Whale Star series, originally created as a webtoon, was selected as the “2020 Cartoon of the Day” last year, keeping its place among the top-tier romance webtoons on Naver.Many Korean readers are still highly interested in accumulating “wealth,” as can be seen in books about business and mo...
  • VOL.37 / 2021.08
[TREND / BOOK TRIP]

Haebangchon, Yongsan-gu, Seoul

Haebangchon, Yongsan-gu, Seoul Where Art and Culture Become a Romantic Story   2021.02.08       Haebangchon. A village established by compatriots and people who defected from North Korea after the liberalization of Korea in 1945. A village where painful national history transcends into art and culture through the flow of time. The past and present coexist in this village, Haebangchon. In the novel The Aimless Bullet, writer Lee Beom-Sun depicts Haebangchon as a hopeless place where no dreams or hope can be found. It was an area devastated by war suffering from poverty, frustration, and despair. However, today, Haebangchon has turned into a hot place for the young generation, as a place where moments from the past remain unchanged, evoking nostalgia with a drop of a modern vibe.Many visitors find Haebangchon for various reasons; they are looking for a nice dining place, a good spot for photos, or are drawn there by the quiet and peaceful atmosphere in the ...
  • VOL.31 / 2021.02
[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-WEBTOON & WEBNOVEL

K-WEBTOON & WEBNOVEL Let’s be honest. You also have that K-Webtoon or Webnovel you fell in love with, right?   2021.01.04       K-webtoons and K-webnovels have permeated into the global community. Webtoon Itaewon Class (YOUNG COM) that was made into a popular TV drama this year was exported to Japan as a remake version and movie “Beauty Water” that is based on a webtoon had a brisk start-off in Box Office, Taiwan, ranking first in the first week of its release for the first time in Korean animation history. Apart from these achievements, K-webtoons and webnovels are made into movies or TV dramas across borders, with secondary content such as goods and special exhibitions produced for their fans. In particular, many of the beloved works are officially published as paper books. Join us on the journey into the charms of K-webtoons and webnovels that make you want to see them time to time again.   K-Webtoons and webnovels are being exported across the w...
  • VOL.30 / 2021.01
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