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Search word : "Courage",   Search result : 259
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[TREND / TOPIC]

“Restructuring of Family” Becoming Inevitable

Topic   “Restructuring of Family” Becoming Inevitable   2023.04.03   Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.”   Changes in Gender Norms in Korean Society   Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 ? Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and ...
  • VOL.57 / 2023.04
[INFORMATION / #K-BOOK]

#Life

#K-Book   #Life KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.07.03   Learning from Life 1, 2, 3 (Series) 1. Publication Details   Title | Learning from Life 1, 2, 3 (Series)Author | Yun Soyoung, Minjae ShinPublisher | Little Mountain Publishing Co.Publication Date | 2020-03-05ISBN | 9791155251287No. of pages | 248Dimensions | 173 * 230   2. Copyright Contact   Name | Jo JinryungEmail | littlemt2001ch@gmail.comPhone | +82-2-335-7365   3. Book Intro   The Learning from Life series studies three subjects - 'to be alive,' 'to learn,' and 'to live together' - through stories about various forms of life.On Earth, humans live together with a number of different forms of life. Each form of life has its own way of living, and nobody should carelessly damage its life. There is a need to develop a sens...
  • VOL.60 / 2023.07
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
[TREND / SPECIAL PROJECT]

International Human Rights Expert, Professor Chung Chin-Sung

Special Project   [Korean Scholars ⑬] International Human Rights Expert, Professor Chung Chin-Sung Determined Research and Responsible Practice   2023.01.02   Is our society getting better? To find the answer to this question, professor Chung Chin-Sung - a sociologist and international human rights expert - has been taking a great interest in human rights status and resolving relevant issues around the world. Particularly engaged in studying the responsible practice in human rights and women, professor Chung served as the president of the Korean Sociological Association (KSA), the Korean Association of Women’s Studies (KAWS), the Korean Association of Human Rights Studies (KAHRS), and the SNU Human Rights Center. Her various books and activities are recognized in the global community as well; she was a member of the UN’s Sub-Commission on the Promotion and Protection of Human Rights and the adviser at the Commission on Human Rights. She was als...
  • VOL.54 / 2023.01
[TREND / EXPORT CASE]

Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
[TREND / ONE-LINER QUOTES]

Elementary School Teacher’s Pick

One-Liner Quotes   Elementary School Teacher’s Pick   2023.01.02   Children’s books heal not only children’s hearts, but adults’ hearts as well. The first children’s book I would like to introduce today is a picture book titled Magic Candies (Bear Books Inc.). Have you ever imagined reading other people’s minds? Have you ever been upset by your parents for not loving you? The first appearance of Dongdong, the main character in the book, starts with a scene where he plays alone.     Dongdong tries to pretend he’s alright, but he’s not alright. He could go up to his friends and ask them to play with him, but he is shy and is not familiar with thinking about others’ minds or expressing his thoughts. One day, Dongdong goes to a stationery store to buy some marbles, and he finds sweet candies that are different in color and size. Oh, no! After eating one, he starts to hear weird things ? he could hear what ot...
  • VOL.54 / 2023.01
[INFORMATION / NEW BOOKS]

The Age of Daughters

New Books   The Age of Daughters   2022.12.05                     It’s time for girls to support their families. The Age of DaughtersThe first full-length novel by Lee Seula, who has been speaking to the hearts of Korean readers through her essays, including Daily Lee Seula. A beautiful man, an uncommon woman, and a tough young lady present to you a family drama that you have never seen before, A story where daughters who earn a living for their families are the protagonists! “Daughter in charge of the family (家女長)” refers to all daughters who strive to turn the world upside down while supporting their families.Patriarchal Matriarchal? It’s now time for daughters to stand up!This novel features a beautiful yet satisfying revolution that is very unlikely to happen in patriarchal families! “It would be too much for this short book to be a...
  • VOL.53 / 2022.12
[INFORMATION / #K-BOOK]

#Mystery & Thriller

#K-Book   #Mystery & Thriller KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.12.05   Leap Year 1. Publication Details   Title | Leap YearAuthor | Song KyounghyukPublisher | GOZKNOCK ENTPublication Date | 2022-03-18ISBN | 9791163162971No. of pages | 304Dimensions | 128 * 188   2. Copyright Contact   Name | Park MiaeEmail | miaepark@gozknock.comPhone | +82-10-2733-1219   3. Book Intro   Tragedy is nothing but a result of desperation.Suhyun lived with his mother who was seriously ill. He barely made ends meet by illegally driving a taxi. On February 29 of 2004, he happened to meet a woman whose username was Hyunchae on a poker website. They arranged an in-person meeting, and Hyunchae appeared at the meeting place with pistols. In the spur of the moment, they stole a car and drove to an und...
  • VOL.53 / 2022.12
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