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[INTERVIEW / KOREAN PUBLISHERS]

Hakgojae Publishers

Korean Publishers   Hakgojae Publishers Turning the Old Into the New, Towards a Broader, Richer Future   2023.12.04   A new trend in Korea - newtro (a newly coined word combining “new” and “retro”) - has recently become popular among the younger generation. It is about finding new meaning and charm in old things and enjoying them as a culture. But even before the word newtro was created, there was a publishing company that worked tirelessly to promote the beauty of Korea on the global stage with such a spirit. Hakgojae Publishers, a publisher founded in 1991, has been at the forefront of exploring Korean culture and beauty for over 30 years. It is also a company that cherishes the past yet gradually broadens its horizons according to the changing demands of readers and the needs of the times, receiving encouragement and acclaim from Korean readers beyond recognition. Hakgojae Publishers, which has been committed to promoting the true beauty of...
  • VOL.65 / 2023.12
[TREND / BOOK TRIP]

Gumi, Gyeongsangbuk-do

Book Trip   Gumi, Gyeongsangbuk-do Rapid Transition from an Industrialised City to a Cultural City   2021.10.05     The city of Gumi, or Gumi-si, lies in the interior of Gyeongsangbuk-do and is the birthplace of Korean industrialization. It has developed into a rapidly growing industrial city. However, with stagnant growth today, Gumi is looking to construct a new picture. It is preparing to leap forward as a cultural city, freeing itself from its existing image. The so-called Geumridan-gil is rising with workshops of different sizes, cafes with unique concepts, and distinctive independent bookstores, based on the urban regeneration project that started in the old town around Geumosan Mountain, the long-time landmark and the resting place for Gumi citizens. The Geumosan Provincial Park, as wide as 976m, is a representative tourist spot in Gumi, which boasts various trails around the lush forest by the entrance, hiking courses, and Chaemijeong, which was built to ho...
  • VOL.39 / 2021.10
[TREND / TOPIC]

The MZ Generation Reads New Non-Fiction

Topic   The MZ Generation Reads New Non-Fiction   2021.09.06   When did the golden age of non-fiction begin?   There is a genre that boasts of being at the best place in the bookstores. It is non-fiction, in particular essays, a genre where people speak frankly about their personal stories."The golden era of non-fiction has arrived" has become too cliché. Essays were once treated as "useless writings" until the beginning of the 2000s, when novels or books about money and economics prevailed in the markets. However, as mega-hit essay collections emerged entering the 2010s, such underestimation dissipated. Publishers, who belatedly realized that essays make money, have begun to fiercely launch essay collections into the market.For example, Kim Nan-Do’s You Become an Adult After Wavering for Thousand Times (Munhakdongne Publishing), Hyemin Sunim’s The Things You Can See Only When You Slow Down (Suo Books), Lee Byung-Ryul’s Attraction (Dal Publishers), and Lee Oi-Su...
  • VOL.38 / 2021.09
[INTERVIEW / KOREAN PUBLISHERS]

Munhakdongne

Korean Publishers   Munhakdongne A Publisher that Makes Books for a Better World   2023.10.04   People say that “10 years changes rivers and mountains.” In other words, 10 years is a long enough time for even rivers and mountains to change. There is a publishing company that has been constantly changing for 30 years, a period during which the river and mountains could have changed three times, and has established itself as one of Korea’s leading publishers. Munhakdongne, which celebrates its 30th anniversary this year, does not simply stop at publishing quality books, but continues to expand infinitely into the world of books by organizing book reading challenges to read good books with readers, creating platforms to promote quality books more widely, and making spaces to read good books in comfort. However, Munhakdongne’s pride and love for books remain the same as in the beginning. Munhakdongne, which started as a literary publisher and now ...
  • VOL.63 / 2023.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2021.12.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agenc...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

SpringSunshine Publishing Co.

Korean Publishers   SpringSunshine Publishing Co. Warm Spring Sunshine for Every Child   2023.07.03   SpringSunshine Publishing Co. is a publishing house specializing in children’s and young adult books. It has been devoted to delivering stories to its readers by publishing about 150 titles over the past 11 years since it was established in 2012. While SpringSunshine Publishing Co. covers heartwarming stories for children like the spring sunlight, it has also been making books that discuss social issues or problems that we need to ponder. It also actively communicates with readers by attending numerous events and spreads the philosophical idea embedded in the books to society by donating its profits and books to children through various channels. Following is an interview with SpringSunshine Publishing Co., which has been doing its best to make the world a healthier and happier place for children to live in.   Logo of SpringSunshine Pu...
  • VOL.60 / 2023.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2021.11.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agenc...
  • VOL.40 / 2021.11
[TREND / TOPIC]

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms   2021.07.05     Web-novel and webtoon markets optimized for mobile consumption for their short-length content are growing exponentially. Serialized web novels are settling in at the center of the e-book market with the facilitation of membership services. According to the status report on web-novel users released by the Korea Creative Content Agency (KOCCA) in 2020, the web-novel market is a promising market showing steady growth, assessing the field as the next leader of K-content given that the current trend of paid services continues. Experts in the industry expect the size of the web-novel market in Korea to reach 600 billion won in 2020 from approximately 20 billion won as of 2013.According to the status report on webtoon businesses announced by KOCCA in 2020, the webtoon market in Korea is estimated to have grown from 466.3 billion won in 2018 to 640.1 billion won in 2019. The m...
  • VOL.36 / 2021.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2021.10.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regi...
  • VOL.39 / 2021.10
[INFORMATION / BEST SELLERS]

2nd Week, August 2021

Best Sellers   2nd Week, August 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.09.06   It’s August in Korea – the breeze has replaced the hot heat of the air. There has also been a fresh breeze in the Korean publishing industry. The no.1 book in Korea’s four major online bookstores, Dollagoot Dream Department Store 2 implies that fantasy novels are no longer a minority interest among Korean readers. The infinite love of readers can be seen in the numbers as its previous volume, Dollagoot Dream Department Store 1, made its way into the leading ranks of bestsellers. If you want to be empathetic and feel consoled by the story of Penny, the employee of the dream department store, try reading the series, volumes 1 and 2.The integrated bestsellers list also indicates what Korean readers are wrestling with these days. While the COVID-19 pandemic has aggravated readers’ economic challenges, new economic and business books are being published in ...
  • VOL.38 / 2021.09
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